BrandMentions vs Linkody (2026): which should you pick?
As of Oct 23, 2026, Linkody grades higher than BrandMentions: 2.6 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Linkody grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
BrandMentions
Web and social mention monitoring with alerts and AI sentiment
Linkody
Backlink monitor that alerts you when links are gained or lost
Which one is for you
Pick BrandMentions if
- Fits if you want to know when your brand, or a new link to it, shows up online
- Works for PR and marketing teams tracking sentiment and share of voice against rivals
Look elsewhere if
- Tight if you track more than 5 keywords or need faster than daily updates, as hourly starts at Pro ($249 a month billed annually)
- Pricey if you pay short-term: Starter's shortest term is quarterly, at $99 a month
- Not for you if you want a long look first, as there's no free plan, only a 7-day trial
- Watch out: Boolean search and white-label reports start at Expert, and the API at Enterprise from $1,099
- Skip it if you want help winning links, as it monitors and does no outreach
Pick Linkody if
- Fits if you've paid for links and want an email the day one goes missing
- Works for agencies sending clients a monthly report of new and lost links
Look elsewhere if
- Tight if you track competitors, as each one uses one of your plan's site slots, from 2 on Webmaster
- Not for you if a team needs logins on a small plan, as Webmaster and Advanced have one user
- Skip it if you need links checked more often than once every 24 hours
- Watch out: CSV and PDF exports are off during the trial, and the free plan you drop to after cancelling has no published limits
How we grade them
| 2.0GPABrandMentionsFair | 2.6GPALinkodyGood | |
|---|---|---|
| Value for money | CStarter is $79 a month billed annually for 5 keywords and 5,000 mentions, inside this category's usual range. You can't pay month to month, though: the shortest term is quarterly at $99 a month, and hourly updates need Pro at $249. | AWebmaster is $11.20 a month billed yearly ($14.90 monthly) for 500 links on 2 sites. That's under 60% of this category's cheaper quarter, and yearly billing includes 3 months free. |
| Free plan and trial | CNo free plan, just a 7-day free trial with the main features. Enough to see what it catches for your brand, not enough to live on. | CNo free plan, but a 30-day trial with no card. CSV and PDF exports are switched off until you pay. |
| Features | CWeb, social, news, review sites and spoken mentions, alerts for new mentions and links, AI sentiment, competitor comparisons and reports. The gaps: Starter updates daily on 5 keywords, Boolean search waits for Expert and the API for Enterprise. | CDaily checks on every link, alerts for lost and changed links, Link Intersect for links your rivals have, metrics from Ahrefs, Moz and Majestic, and a disavow tool. It does monitoring fully, but that's a smaller job. |
| Ease of use | CNo rating on record. You set up projects and keywords and tune alerts before the feed is useful, and reports and sentiment rules add more to learn. | CNo rating on record. Add your site and it finds the links, but you'll also add competitors and set up alerts and reports, and each competitor takes a site slot. |
| Platforms and integrations | CWeb only, with Slack as the one named integration. The API comes only with Enterprise, from $1,099 a month billed annually. | BWeb only, with no desktop or phone app. It pulls link metrics from Ahrefs, Moz and Majestic and has an API. |
| Best for | spotting new brand mentions and links | daily backlink checks and alerts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BrandMentions and Linkody. How we grade
Price against what you get
BrandMentions starts at $79 a month and scores 2.0 out of 4 on features, ease of use and platforms. Linkody starts at $11.20 a month and scores 2.3.
Linkody scores higher and starts $67.80 a month lower. Of the other link building tools on the chart, 18 score higher than BrandMentions for less, and none scores higher than Linkody for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Linkody also covers backlink analysis.
At a glance
| BrandMentions | Linkody | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per month for 5 keywords, billed annually ($99 billed quarterly) | $11.20 per month for 500 links, billed annually ($14.90 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial with access to the main features | 30-day free trial, no credit card required; CSV and PDF exports are off during the trial |
| Web | ||
| Made by | GESKIMO SRL | Linkody |
| Price read from | brandmentions.com | linkody.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
BrandMentions
- There is no free plan, only a 7-day trial; Starter's shortest billing term is quarterly, at $99 a month.
- Starter tracks 5 keywords with daily updates; hourly updates start at Pro and real-time updates at Expert.
- White-label reports and Boolean search start at Expert; the API and up to 10 years of history come only with Enterprise.
- BrandMentions calls itself monitoring software, not a link-building service, and it does not sell links or placements.
Linkody
- The website quota covers your own sites and every competitor you track; each competitor uses one slot.
- Links are rechecked once every 24 hours rather than continuously.
- Webmaster and Advanced have a single user; Pro, at $49.90 a month, is the first plan with more than one.
- After cancelling, the account drops to a free plan whose limits the pricing page does not give; Linkody keeps your links.
Key features
BrandMentions
- Web and social monitoring
- Collects public mentions from social networks, video sites, forums, news, blogs, websites and review sites, plus brand names spoken in videos and podcasts.
- Mention and new-link alerts
- Email alerts for new mentions and new links, and Flash Alerts written as plain-language rules. Updates run daily on Starter, hourly on Pro and in real time from Expert.
- AI sentiment and analysis
- Sentiment built on large language models, with 12+ emotions and custom rules. Multilingual sentiment and the AI Assistant start at Pro.
- Competitor tracking
- Track rivals as keywords and compare volume, reach, share of voice and sentiment across projects, competitors and time periods.
- Reports
- AI-written reports exported as PDF or editable PowerPoint, on a schedule or on demand. White-label reports start at Expert.
- API
- A REST API with webhook-style callbacks for new mentions, included on Enterprise plans.
Linkody
- Daily backlink checks
- Every monitored link is rechecked every 24 hours for status, follow or nofollow, meta robots and HTTP status, and pages it points to are checked for 404s.
- Email alerts and reports
- Daily or weekly emails about lost, changed and newly discovered links, for your sites and for competitors you track.
- Link Intersect
- Lists pages that link to several of your competitors but not to you, along with the competitors' most linked pages.
- Link metrics
- Each link shows Ahrefs Domain Rating, Moz DA and PA, Spam Score, Trust Flow and Citation Flow, and whether Google has indexed it.
- Disavow tool
- Filter out likely harmful links by Spam Score and other metrics, keep disavow rules in Linkody and export a file for Google.
- Team access and client reports
- Add team members or clients with roles and per-domain access, and send white-label PDF reports with your own logo.
Plans
BrandMentions
Starter$79
per month for 5 keywords, billed annually ($99 billed quarterly)
5,000 mentions a month, 3 projects, 1 user, daily updates, basic AI sentiment and 3 months of data retention.
Pro$249
per month for 20 keywords, billed annually ($299 billed monthly)
30,000 mentions a month, 10 projects, 2 users, hourly updates, multilingual AI sentiment, standard reports and the AI Assistant.
Expert$399
per month for 50 keywords, billed annually ($499 billed monthly)
75,000 mentions a month, 50 projects, 10 users, real-time updates, audience demographics, white-label reports and Boolean search.
Enterprise$1,099
per month and up, billed annually ($1,299 billed monthly)
Custom keyword, mention and user limits, unlimited projects, the API, full historical data and a success manager. Booked through a demo.
Linkody
Webmaster$11.20
per month for 500 links, billed annually ($14.90 billed monthly)
2 websites, counting your own and competitors', and 1 user.
Advanced$18.70
per month for 2,000 links, billed annually ($24.90 billed monthly)
5 websites, counting your own and competitors', and 1 user.
Pro$37.40
per month for 5,000 links, billed annually ($49.90 billed monthly)
20 websites, counting your own and competitors', and 3 users.
Agency$74.90
per month for 20,000 links, billed annually ($99.90 billed monthly)
50 websites, counting your own and competitors', and 5 users.
Agency XL$115.40
per month for 50,000 links, billed annually ($153.90 monthly)
100 websites, counting your own and competitors', and 10 users.
Ways to pay less
BrandMentions
- Annual discount
Up to 3 months free with annual billing
BrandMentions' pricing page lists annual billing at up to 3 months free: Pro is $249 a month billed annually instead of $299 billed monthly.
Linkody
- Annual discount
3 months free with yearly billing
Linkody's pricing page says every annual plan comes with 3 months free: Webmaster is $11.20 a month billed yearly instead of $14.90.
Common questions
Which is cheaper, BrandMentions or Linkody?
As of Oct 23, 2026, Linkody is cheaper to start with: $11.20 a month, against $79 a month for BrandMentions. BrandMentions starts at $79 per month for 5 keywords, billed annually ($99 billed quarterly), and Linkody starts at $11.20 per month for 500 links, billed annually ($14.90 billed monthly).
Which has a free plan, BrandMentions or Linkody?
As of Oct 23, 2026, neither BrandMentions nor Linkody has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.