Incogni
Automated data broker opt-outs from the company Surfshark started
Our verdict
Second of our top three data removal services
For: People in the UK and Europe, and households of up to 5
Incogni sends removal requests to data brokers, public and private, citing laws such as the GDPR and CCPA, after you sign one authorization form; it says it covers 420+ brokers and keeps resending requests. Standard is $95.88 a year ($15.98 billed monthly), and Family covers up to 5 people for $191.88 a year. It serves the US, Canada, the UK, the EU and a few other European countries. It is second because it costs more and shows nothing first: there is no free plan or trial, its terms allow three extra emails, addresses or phone numbers per account, and custom requests need Unlimited at $179.88 a year.
See all three and how we rankIncogni report card
Weak · out of 4.0 · graded Oct 18, 2026
Best for hands-off removals in the US, UK and Europe
Incogni is the set-and-forget pick, and one of only two here that take people in the EU as well as the US, Canada and the UK. You sign one form and it keeps sending removal requests, to 420+ brokers by its own count. There's nothing free, though, and paying monthly costs double, so it only really makes sense by the year.
Who Incogni is for
- Great if you live in the EU, where most removal services here won't take you
- Handy when you want removals on autopilot after signing a single form
- Good for households of up to 5, managed from one account on a Family plan
Who Incogni is not for
- Skip it if you want to try it before paying, as there's no free plan or trial
- Pricey if you pay monthly, at $15.98 against $7.99 a month on the yearly plan
- Tight if you've had lots of addresses or numbers, as its terms allow three extras per account
Why Incogni gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyStandard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year.
- FFree plan and trialNo free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial.
- CFeaturesThe core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers.
- BEase of useNo App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time.
- CPlatforms and integrationsWeb only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries.
What these grades rest on. Graded from this listing, whose facts were read from Incogni's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/incogni#review"><img src="https://toolgpa.com/badge/incogni.svg" alt="Incogni: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Incogni stands among data removal services
Incogni's GPA of 1.8 is higher than 0 of the 6 other data removal services we grade, and level with 2.
It stands best on ease of use (B, above 1 of 6) and worst on free plan and trial (F, above 0).
Its paid plans start at $7.99 a month, against a middle price of $8 for the category: 2 of the 6 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 7 data removal services we grade, cut by the letter each got. Incogni’s own letter is outlined.
- CValue for moneyAbove 1 of 6, level with 3
- FFree plan and trialAbove 0 of 6, level with 3
- CFeaturesAbove 0 of 6, level with 2
- BEase of useAbove 1 of 6, level with 5
- CPlatforms and integrationsAbove 0 of 6, level with 2
Keep Incogni, or make your own?
Keep it
To replace Incogni you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 4 of the 6 other data removal services grade higher. It costs $95.88 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Opt-out requests to hundreds of data brokers, sent again whenever they list you again.
What this rests on. Incogni’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Incogni?
Incogni sends removal requests to data brokers and people-search sites on your behalf, citing privacy laws such as the GDPR and CCPA, and keeps sending them so your records do not come back. It was started inside Surfshark, the VPN company, which its About page names as the owner. Unlimited plans add custom requests for sites outside its list, and family plans cover up to 5 people. It is a web service with no app listed on its site.
Incogni is a paid product, starting at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly). See every plan
Good for
- People in the US, Canada, the UK or Europe who want broker opt-outs on autopilot
- Households covering up to 5 people on one bill
- Getting pages outside the standard broker list removed, on Unlimited
Worth knowing
- Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
- There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
- Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
- Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.
Key features
- Automated removal requests
- Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- Recurring requests
- It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- Requests to private brokers
- For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- Custom removals
- Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.
- Progress reports and dashboard
- A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.
- Family accounts
- Family plans cover you and up to 4 other people from one account, with or without custom removals.
Incogni pricing
- Starts at
- $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Standard | $7.99per month, billed yearly at $95.88 ($15.98 billed monthly) | Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers. |
| Unlimited | $14.99per month, billed yearly at $179.88 ($29.98 billed monthly) | Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support. |
| Family | $15.99per month for up to 5 people, billed yearly ($31.98 billed monthly) | Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year. |
| Family Unlimited | $22.99per month for up to 5 people, billed yearly ($45.98 billed monthly) | Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year. |
Read from incogni.com on Oct 18, 2026. Prices change, so confirm with Incogni before you buy.
Ways to pay less
- Annual discount50% off with yearly billing
Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.
Stated on incogni.com
Incogni alternatives
- Incogni vs DeleteMe
From $129/yr
- Incogni vs Optery
Free plan · from $3.25/mo
- Incogni vs EasyOptOuts
From $19.99/yr
- Incogni vs Aura
Free trial · from $12/mo
- Incogni vs Kanary
From $250/yr
Common questions
Is Incogni free?
No. Incogni is a paid product, starting at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly).
How much does Incogni cost?
Incogni lists 4 plans. Standard: $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly). Unlimited: $14.99 per month, billed yearly at $179.88 ($29.98 billed monthly). Family: $15.99 per month for up to 5 people, billed yearly ($31.98 billed monthly). Family Unlimited: $22.99 per month for up to 5 people, billed yearly ($45.98 billed monthly). Prices were read from incogni.com on Oct 18, 2026.
What platforms does Incogni work on?
Incogni is available on Web.
Does Incogni offer any discounts?
Incogni publicly lists the following: 50% off with yearly billing.
Does Incogni have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Incogni is listed for Web.
Does Incogni have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Incogni is listed for Web.
Is Incogni open source?
Incogni is not described as open source on its own site, as read on Oct 18, 2026.
Who makes Incogni?
Incogni is made by Incogni Inc.
What are the alternatives to Incogni?
The closest alternatives to Incogni in our directory are DeleteMe, Optery, EasyOptOuts, Aura and Kanary. Each one has a side-by-side comparison with Incogni.
How does Incogni compare with other data removal services?
Incogni's GPA of 1.8 is higher than 0 of the 6 other data removal services we grade, and level with 2. It stands best on ease of use (B, above 1 of 6) and worst on free plan and trial (F, above 0).
Is Incogni good value for money?
ToolGPA grades Incogni C for value for money. Its paid plans start at $7.99 a month, against a middle price of $8 for the category: 2 of the 6 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Incogni?
To replace Incogni you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 4 of the 6 other data removal services grade higher. It costs $95.88 a year. What you could not make: Opt-out requests to hundreds of data brokers, sent again whenever they list you again. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.