EasyOptOuts vs Incogni
We give EasyOptOuts a 2.2 GPA and Incogni a 1.8, out of 4.0. EasyOptOuts grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
EasyOptOuts
Low-cost automated opt-outs from 200+ US people-search sites
Incogni
Automated data broker opt-outs from the company Surfshark started
How we grade them
| 2.2GPAEasyOptOutsFair | 1.8GPAIncogniWeak | |
|---|---|---|
| Value for money | A$19.99 a year for its only plan, the cheapest in this category by a long way, with a 150-day money-back guarantee behind it. Nonprofits and government bodies get 25% off. | CStandard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year. |
| Free plan and trial | FNo free plan and no trial. The 150-day money-back guarantee is unusually long, but it's still a refund, not a trial. | FNo free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial. |
| Features | CIt does the basic job fully automatically, at 200+ sites by its count, and says it rescans every 4 months. The gaps: no custom requests, and PeopleConnect sites such as Intelius and TruthFinder are yours to opt out of yourself. | CThe core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers. |
| Ease of use | BNo App Store rating on record, but there's almost nothing to hand over or set: legal name, birth date, current address and email, no ID photo, and it emails a summary after each round. | BNo App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time. |
| Platforms and integrations | CWeb only, with no app, integrations or API on record. It works for US residents only, and payment goes through PayPal. | CWeb only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries. |
| Best for | the cheapest broker opt-outs in the US | hands-off removals in the US, UK and Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EasyOptOuts and Incogni. How we grade
Where they differ
- EasyOptOuts starts at $19.99 per year. Incogni starts at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly).
At a glance
| EasyOptOuts | Incogni | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $19.99 per year | $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | EasyOptOuts | Incogni Inc. |
| Price read from | easyoptouts.com | incogni.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
EasyOptOuts
- US residents who want broker opt-outs at the lowest yearly price
- People wary of handing a removal service more data than needed
- Trying a removal service with a 150-day money-back guarantee
Incogni
- People in the US, Canada, the UK or Europe who want broker opt-outs on autopilot
- Households covering up to 5 people on one bill
- Getting pages outside the standard broker list removed, on Unlimited
Worth knowing
EasyOptOuts
- Works only for US residents; it is set up to handle US phone numbers and addresses only.
- There are no custom removal requests, and PeopleConnect sites such as Intelius and TruthFinder must be opted out of yourself.
- There is no family plan, so each person needs their own subscription; business plans start at 10 people.
- Payment goes through PayPal only, by card or bank account, and scans run every 4 months rather than monthly.
Incogni
- Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
- There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
- Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
- Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.
Key features
EasyOptOuts
- Fully automated opt-outs
- Software searches each covered site and submits the opt-out on the spot when it finds you, so no staff or overseas contractors handle your details. EasyOptOuts says its team is entirely US-based.
- 200+ high-visibility sites
- Covers the people-search sites most likely to show up in searches, such as Spokeo, Whitepages and MyLife, plus a few large brokers like Acxiom and LexisNexis. It skips sites where it cannot find you.
- Rescans every 4 months
- The first round of searches and requests takes up to two weeks; after that the whole process repeats every 4 months to catch records that come back.
- Email summaries
- After each round you get an email listing where you were found and what was requested, and it keeps following up with slower sites after the summary.
- Minimal sign-up data
- It asks only for your legal name, date of birth, current address and email, with other names, past addresses and phone numbers optional. No ID photo or power of attorney is needed.
- Deletes your data on cancel
- Cancelling from your account stops billing and immediately deletes everything EasyOptOuts holds about you, according to its FAQ.
Incogni
- Automated removal requests
- Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- Recurring requests
- It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- Requests to private brokers
- For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- Custom removals
- Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.
- Progress reports and dashboard
- A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.
- Family accounts
- Family plans cover you and up to 4 other people from one account, with or without custom removals.
Plans
EasyOptOuts
Personal Plan$19.99
per year
Automated removal from 200+ data brokers and people-search sites for one person, three scans a year and a 150-day money-back guarantee.
Incogni
Standard$7.99
per month, billed yearly at $95.88 ($15.98 billed monthly)
Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers.
Unlimited$14.99
per month, billed yearly at $179.88 ($29.98 billed monthly)
Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support.
Family$15.99
per month for up to 5 people, billed yearly ($31.98 billed monthly)
Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year.
Family Unlimited$22.99
per month for up to 5 people, billed yearly ($45.98 billed monthly)
Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year.
Ways to pay less
EasyOptOuts
- Nonprofit
25% off for nonprofits and government
EasyOptOuts offers nonprofits and government bodies a 25% discount, and says it will help people who cannot fit $19.99 into their budget if they get in touch.
Incogni
- Annual discount
50% off with yearly billing
Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.
