Incogni vs Optery
We give Incogni a 1.8 GPA and Optery a 2.8, out of 4.0. Optery grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Incogni
Automated data broker opt-outs from the company Surfshark started
Optery
Data broker removal with a free exposure report and screenshot proof
How we grade them
| 1.8GPAIncogniWeak | 2.8GPAOpteryGood | |
|---|---|---|
| Value for money | CStandard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year. | BCore is $3.25 a month billed yearly at $39, the second-cheapest way into this category, and Optery says it covers 375+ sites. But it's one name and one city and state only. Past addresses, name variations and a human agent need Extended, at $149 a year. |
| Free plan and trial | FNo free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial. | CFree Basic gets you an exposure report with screenshots, a scan of Google and Bing results and do-it-yourself opt-out tools, rescanned about every 3 months. What it won't do is remove anything for you, and that's the job you'd be paying for. |
| Features | CThe core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers. | BRemovals Optery says run monthly, at 375+ sites on Core and 625+ on Ultimate, before-and-after screenshot reports, custom requests on Ultimate, map blurring and a family admin. Nothing in the core job is missing, though the good extras sit on the dearer plans. |
| Ease of use | BNo App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time. | BNo App Store rating on record, but there's next to nothing to set up. You sign up, look through the report with its screenshots and links, and a paid plan files the opt-outs for you from then on. |
| Platforms and integrations | CWeb only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries. | BThe web plus iPhone and Android apps. There's no computer app and no integrations on record, so it stops at B. Personal plans are only for adults in the US, Canada outside Quebec, Australia, New Zealand and South Africa. |
| Best for | hands-off removals in the US, UK and Europe | a free exposure report, then cheap removals |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Incogni and Optery. How we grade
Where they differ
- Incogni starts at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly). Optery starts at $3.25 per month, billed yearly at $39 ($3.99 billed monthly).
- Optery has a free plan. Incogni does not.
- Only Optery lists iOS and Android apps.
At a glance
| Incogni | Optery | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly) | $3.25 per month, billed yearly at $39 ($3.99 billed monthly) |
| Free plan | None | Free Basic: an exposure report with screenshots, a scan of Google and Bing results and self-service opt-out tools. Optery rescans free accounts about every 3 months and removes nothing for you. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Incogni Inc. | Optery |
| Price read from | incogni.com | optery.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Incogni
- People in the US, Canada, the UK or Europe who want broker opt-outs on autopilot
- Households covering up to 5 people on one bill
- Getting pages outside the standard broker list removed, on Unlimited
Optery
- Seeing where your details are posted for free before paying anything
- People who want screenshot proof that profiles were removed
- Families covering several adults under one administrator
Worth knowing
Incogni
- Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
- There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
- Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
- Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.
Optery
- Personal plans are for residents of the US, Canada (excluding Quebec), Australia, New Zealand and South Africa, and only for adults aged 18 and over.
- Core removes profiles for one name and one city and state only; unlimited name variations, past cities and a human agent start on Extended.
- There is no free trial; Optery offers a 30-day money-back guarantee on individual accounts instead, not on business accounts.
- Each account covers one person, so a family buys a plan for each member; the family discount reaches 30% only at 4 plans or more.
Key features
Incogni
- Automated removal requests
- Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- Recurring requests
- It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- Requests to private brokers
- For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- Custom removals
- Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.
- Progress reports and dashboard
- A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.
- Family accounts
- Family plans cover you and up to 4 other people from one account, with or without custom removals.
Optery
- Exposure report with screenshots
- The free account gets a report of where your name, address and phone number appear, with a screenshot and link for each profile found and a scan of Google and Bing results.
- Monthly automated removals
- Paid plans scan and file opt-outs at least once every 30 days, Optery says, and are opted out of newly supported brokers automatically. Core says it covers 375+ sites, Extended 555+ and Ultimate 625+.
- Removals reports
- Extended and Ultimate send a report about every 90 days with before-and-after screenshots showing which profiles were taken down, and assign a human Privacy Agent for cases the automation cannot handle.
- Custom removal requests
- Ultimate accepts unlimited requests for sites outside the automated list, 940+ sites in all by Optery's count, after your first 30 days. It also submits outdated pages to Google, Bing, DuckDuckGo and Yahoo.
- Map blurring
- Extended and Ultimate request that your home be blurred on Google Maps and Apple Maps street imagery.
- Family administration
- One administrator can invite relatives and friends, see each person's exposure and removal counts, and manage their plans and billing, while each person's detailed reports stay private to them.
Plans
Incogni
Standard$7.99
per month, billed yearly at $95.88 ($15.98 billed monthly)
Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers.
Unlimited$14.99
per month, billed yearly at $179.88 ($29.98 billed monthly)
Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support.
Family$15.99
per month for up to 5 people, billed yearly ($31.98 billed monthly)
Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year.
Family Unlimited$22.99
per month for up to 5 people, billed yearly ($45.98 billed monthly)
Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year.
Optery
Free Basic$0
Exposure report with screenshots and self-service removal tools, with unlimited name variations and past cities for doing it yourself.
Core$3.25
per month, billed yearly at $39 ($3.99 billed monthly)
Automated monthly removals from 375+ sites by Optery's count (150+ without Expanded Reach), for one name and one city and state, with no human agent.
Extended$12.42
per month, billed yearly at $149 ($14.99 billed monthly)
Says it covers 555+ sites, with unlimited name variations and past cities, an assigned human Privacy Agent, removal reports about every 90 days and map blurring.
Ultimate$20.70
per month, billed yearly at $249 ($24.99 billed monthly)
Says it covers 625+ sites automatically, plus unlimited custom removal requests for 940+ sites in all after 30 days, and priority email support.
Ways to pay less
Incogni
- Annual discount
50% off with yearly billing
Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.
Optery
- Annual discount
About 17% off with yearly billing
Optery's pricing page says switching to yearly saves 17%: Core is $39 a year against $3.99 a month, and Ultimate $249 a year against $24.99 a month.
- Other savings
Family discount of up to 30% off all plans
Optery for Family lowers the price of every plan the more people you cover, reaching 30% off all plans at 4 plans or more, according to its help desk.
