Incogni vs Kanary
We give Incogni and Kanary the same GPA: 1.8 out of 4.0. Incogni grades higher on value for money and ease of use. Kanary grades higher on features and platforms. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Incogni
Automated data broker opt-outs from the company Surfshark started
Kanary
Threat-based personal data removal for people at risk of doxxing
How we grade them
| 1.8GPAIncogniWeak | 1.8GPAKanaryWeak | |
|---|---|---|
| Value for money | CStandard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year. | DCore is $250 a year paid yearly, or $25 a month paid monthly, the dearest way into this category by a distance. Advanced, where social media and AI chatbots come in, is $500 a year. Family members are half price, $125 a year on Core. |
| Free plan and trial | FNo free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial. | FNo free plan and no trial. The 30-day money-back guarantee only covers the first month, and it isn't a trial anyway. |
| Features | CThe core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers. | BSearch engines and data brokers on Core, with scans and requests it says run monthly, and it asks Google to drop dead links. Advanced adds social media, AI chatbots, weekly scans and attorney general escalation, though some of those may cost extra. |
| Ease of use | BNo App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time. | CNo App Store rating on record, and it wants some of your time. You approve or deny unfamiliar results in the app, and Kanary says removals average 60 to 80% for hands-off members against 90 to 95% for those who answer identity checks. |
| Platforms and integrations | CWeb only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries. | BA web dashboard plus iPhone and Android apps for reviewing results and approving removals. There's no computer app and no integrations on record, so it stops at B. It's built for US residents, with UK users only recently added. |
| Best for | hands-off removals in the US, UK and Europe | people at risk of doxxing or harassment |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Incogni and Kanary. How we grade
Where they differ
- Incogni starts at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly). Kanary starts at $250 per year, billed yearly ($25 a month billed monthly).
- Only Kanary lists iOS and Android apps.
At a glance
| Incogni | Kanary | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly) | $250 per year, billed yearly ($25 a month billed monthly) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Incogni Inc. | Kanary |
| Price read from | incogni.com | kanary.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Incogni
- People in the US, Canada, the UK or Europe who want broker opt-outs on autopilot
- Households covering up to 5 people on one bill
- Getting pages outside the standard broker list removed, on Unlimited
Kanary
- Public figures, executives and creators facing doxxing or harassment
- People who want social media and AI chatbot exposures covered
- Adding family members at half price
Worth knowing
Incogni
- Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
- There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
- Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
- Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.
Kanary
- Built for US residents or people with a US address; Kanary says it has recently added UK users and helps others case by case.
- No free plan or trial; the 30-day money-back guarantee covers the first month only.
- Weekly and daily scans, unlimited custom removals and address confidentiality enrollment are Advanced options that may cost extra.
- Kanary says removal rates average 60 to 80% for hands-off members and 90 to 95% for those who answer identity checks.
Key features
Incogni
- Automated removal requests
- Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- Recurring requests
- It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- Requests to private brokers
- For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- Custom removals
- Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.
- Progress reports and dashboard
- A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.
- Family accounts
- Family plans cover you and up to 4 other people from one account, with or without custom removals.
Kanary
- Threat model per person
- Kanary weighs each exposure by how likely it is to lead to doxxing, impersonation or phishing and works on those first, not only the easy opt-outs. It says it has covered more than 68,000 sites.
- Search engines, brokers, social and AI
- Core covers search engines and data brokers. Advanced adds social networks such as LinkedIn, X and YouTube, and AI chatbots, with full-site monitoring.
- Google cleanup
- After a source page is cleaned, Kanary asks Google to drop the link, handles Google's doxxing and harassment removals for sites that will not cooperate, and updates your Google settings to block new results.
- Approve before removal
- Unfamiliar results get a quick approve or deny check from you in the app, and known business-safe sites are skipped, which suits people who need a public profile.
- Scans and reports
- Core scans and sends removal requests monthly and emails a report once a month; Advanced scans weekly and reports twice a month, with live stats on the dashboard.
- Escalations on Advanced
- Advanced can enroll you in a state address confidentiality program, escalate stubborn sites to an attorney general and research active incidents. Some of these may cost extra.
Plans
Incogni
Standard$7.99
per month, billed yearly at $95.88 ($15.98 billed monthly)
Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers.
Unlimited$14.99
per month, billed yearly at $179.88 ($29.98 billed monthly)
Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support.
Family$15.99
per month for up to 5 people, billed yearly ($31.98 billed monthly)
Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year.
Family Unlimited$22.99
per month for up to 5 people, billed yearly ($45.98 billed monthly)
Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year.
Kanary
Core$250
per year, billed yearly ($25 a month billed monthly)
Search engines and data brokers, monthly scans and removal requests, managed removals and 24 to 48 hour email support. Family members $125 a year.
Advanced$500
per year, billed yearly ($50 a month billed monthly)
Adds social media and AI chatbots, weekly scans and requests, attorney general escalation, priority support and incident research. Family $250 a year.
Ways to pay less
Incogni
- Annual discount
50% off with yearly billing
Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.
Kanary
- Annual discount
2 months free with yearly billing
Kanary's pricing page shows Core at $250 a year against $25 a month, and Advanced at $500 a year against $50 a month, which it calls 2 months free.
- Other savings
50% off each family member
Family members added to an account cost half: $125 a year on Core and $250 a year on Advanced, or $12.50 and $25 a month.