DeleteMe vs Incogni
We give DeleteMe and Incogni the same GPA: 1.8 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
DeleteMe
Data broker removal handled by privacy staff, sold by the year
Incogni
Automated data broker opt-outs from the company Surfshark started
How we grade them
| 1.8GPADeleteMeWeak | 1.8GPAIncogniWeak | |
|---|---|---|
| Value for money | C$129 a year for one person on the 1-year plan, $10.75 a month, above the middle of this category. Paying for two years at once is $209, which DeleteMe shows as $8.71 a month. There's no monthly option at all. | CStandard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year. |
| Free plan and trial | FNo free plan, no trial and no month-to-month option, so the smallest step in is a full year up front. Its 100% satisfaction guarantee is a promise, not a trial. | FNo free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial. |
| Features | CStaff and software file your opt-outs, it says it has removed data from 969 brokers, and Standard takes 40 custom requests. The gap is pace: DeleteMe says Standard rescans only 4 times a year, and its own two Premium tables disagree. | CThe core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers. |
| Ease of use | BNo App Store rating on record, but you don't do the work here. DeleteMe's staff search and file, the first report arrives about 7 days after sign-up, and quarterly reports follow. | BNo App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time. |
| Platforms and integrations | CWeb only, with no app, integrations or API on record. It sells in the US, Canada, Australia and the UK at local prices, and Premium is for US residents only. | CWeb only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries. |
| Best for | removals handled by people, paid by the year | hands-off removals in the US, UK and Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DeleteMe and Incogni. How we grade
Where they differ
- DeleteMe starts at $129 per year for 1 person ($10.75 a month). Incogni starts at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly).
At a glance
| DeleteMe | Incogni | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $129 per year for 1 person ($10.75 a month) | $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Abine, Inc. | Incogni Inc. |
| Price read from | joindeleteme.com | incogni.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
DeleteMe
- People who want privacy staff, not only software, filing their opt-outs
- Couples and families of four on one plan
- Paying for two years at once at a lower yearly rate
Incogni
- People in the US, Canada, the UK or Europe who want broker opt-outs on autopilot
- Households covering up to 5 people on one bill
- Getting pages outside the standard broker list removed, on Unlimited
Worth knowing
DeleteMe
- US plans are for US residents only; DeleteMe also sells to Canada, Australia and the UK at local prices, and Premium is US-only.
- There is no free plan, trial or month-to-month option; plans are paid for 1 or 2 years up front and renew automatically.
- Standard rescans only quarterly. The pricing page's two plan tables disagree on Premium, one listing monthly scans and 300 custom requests.
- A family plan stops at 4 people; DeleteMe offers a 100% satisfaction guarantee rather than a stated refund window.
Incogni
- Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
- There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
- Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
- Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.
Key features
DeleteMe
- Opt-outs filed for you
- DeleteMe staff and software look for your listings on data broker and people-search sites and submit the removal requests. Its site lists 969 data brokers it says it has removed information from.
- Repeat scans through the year
- Standard plans rescan 4 times a year and Premium 6 times, removing listings that have come back. New opt-outs DeleteMe adds during the year are included at no extra cost.
- Privacy reports
- A first detailed report arrives about 7 days after sign-up, then quarterly reports on Standard, showing what was found and removed.
- Custom removal requests
- For sites outside its usual list you can ask DeleteMe to request a removal: 40 requests on Standard and 60 on Premium, according to the plan comparison.
- Names, aliases and emails
- Every plan covers unlimited aliases, previous names and email addresses for the same person, so older listings under another name are found too.
- Email and phone masking
- Plans include privacy tools for masking your email address and phone number when you sign up for things, alongside the removal service.
Incogni
- Automated removal requests
- Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- Recurring requests
- It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- Requests to private brokers
- For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- Custom removals
- Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.
- Progress reports and dashboard
- A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.
- Family accounts
- Family plans cover you and up to 4 other people from one account, with or without custom removals.
Plans
DeleteMe
Standard, 1 person, 1 year$129
per year for 1 person, renews automatically
Scans 4 times a year, 40 custom removal requests, unlimited aliases, past names and emails, and email, chat and phone support. $10.75 a month.
Standard, 1 person, 2 years$209
every 2 years for 1 person, renews automatically
The same Standard plan paid two years at a time, which DeleteMe shows as $8.71 a month.
Standard, 2 people, 2 years$349
every 2 years for 2 people, renews automatically
Standard for a couple, $14.54 a month. The 1-year couple plan is $229 a year.
Standard, 4 people, 2 years$499
every 2 years for 4 people, renews automatically
Standard for a family of 4, $20.79 a month. The 1-year family plan is $329 a year.
Premium, 1 person, 1 year$180
per year for 1 person, renews automatically
For US residents only. Adds scans 6 times a year, 60 custom requests, 15 more data broker sites and bi-monthly reports, per the plan card.
Incogni
Standard$7.99
per month, billed yearly at $95.88 ($15.98 billed monthly)
Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers.
Unlimited$14.99
per month, billed yearly at $179.88 ($29.98 billed monthly)
Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support.
Family$15.99
per month for up to 5 people, billed yearly ($31.98 billed monthly)
Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year.
Family Unlimited$22.99
per month for up to 5 people, billed yearly ($45.98 billed monthly)
Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year.
Ways to pay less
DeleteMe
- Other savings
Lower yearly cost on 2-year plans
Paying for 2 years costs $209 for one person, shown as $8.71 a month, against $129 a year ($10.75 a month) on the 1-year plan.
Incogni
- Annual discount
50% off with yearly billing
Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.
