Aura
Identity theft protection plans that include data broker removal
Aura report card
Good · out of 4.0 · graded Oct 18, 2026
Best for data removal bundled with identity protection
Aura is an identity theft protection service, and data removal is one part of the bundle. Your $12 a month on the yearly plan also buys credit monitoring, $1M of identity theft insurance, antivirus, a VPN and a password manager. Great if you'd pay for those anyway, but you can't buy removal on its own, and the renewal price isn't on Aura's pages.
Who Aura is for
- Great if you want data removal and identity theft cover on one bill
- Good for families, with up to 5 adults and unlimited children on the Family plan
- Handy when you'd otherwise pay separately for antivirus, a VPN and a password manager
Who Aura is not for
- Pricey if you only want data removal, since it's only sold inside plans from $12 a month
- Not for you if you live outside the US or Canada, which Aura's terms limit it to
- Skip it if you want the renewal price in writing before you buy, as Aura's pages don't state it
Why Aura gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyIndividual is $12 a month billed annually, $15 monthly: dear for removal alone. It also packs credit monitoring, $1M insurance, antivirus, a VPN and passwords, so we graded it against its listed alternatives like Norton 360, and it's an ordinary price. The renewal price isn't stated.
- CFree plan and trialAny plan is free for 14 days, once per customer, the only trial in this category. The listing doesn't say whether it wants a card, and full access depends on identity and credit checks.
- BFeaturesAura says it sends opt-outs to 425+ broker sites and rescans daily, and it files Google removals for links you pick. Around that sit credit and dark web monitoring, insurance, antivirus, a VPN and a password manager. Nothing in the removal job is missing.
- BEase of use4.67 from about 110,000 App Store ratings, just shy of the top band. One account covers the lot, though full access waits on identity and credit checks.
- BPlatforms and integrationsWeb, Mac, Windows, iPhone and Android, plus browser extensions, so it's on everything you own. There are no integrations or API on record, so it stops at B.
What these grades rest on. Graded from this listing, whose facts were read from Aura's own pages on 18 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/aura#review"><img src="https://toolgpa.com/badge/aura.svg" alt="Aura: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Aura stands among data removal services
Aura's GPA of 2.6 is higher than 5 of the 6 other data removal services we grade.
It stands best on features (B, above 3 of 6) and worst on value for money (C, above 1).
Its paid plans start at $12 a month, against a middle price of $8 for the category: 5 of the 6 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 7 data removal services we grade, cut by the letter each got. Aura’s own letter is outlined.
- CValue for moneyAbove 1 of 6, level with 3
- CFree plan and trialAbove 5 of 6, level with 1
- BFeaturesAbove 3 of 6, level with 3
- BEase of useAbove 1 of 6, level with 5
- BPlatforms and integrationsAbove 3 of 6, level with 3
Keep Aura, or make your own?
Keep it
To replace Aura you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 5 of the 6 other data removal services we grade. It costs $144 a year.
What you could make
- Ad and tracker blocking: an app builder makes this well.
What you could not
- Opt-out requests to hundreds of data brokers, sent again whenever they list you again.
- An engine that recognises new malware as it appears.
- Servers in dozens of countries, kept fast and private.
- A password vault, the last thing anyone should make for themselves.
- Apps for macOS, Windows, iOS and Android that stay in step with each other.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Aura’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Aura?
Aura is an identity theft protection service whose plans bundle data broker removal with credit and dark web monitoring, identity theft insurance, antivirus, a VPN and a password manager. For removal, it sends opt-out requests to 425+ data broker and people-search sites by its count, rescans daily and asks Google to drop search results you pick. Data removal is not sold on its own: it comes in the Individual, Couple and Family plans.
Aura is a paid product with a free trial, starting at $12 per month, billed annually ($15 billed monthly). See every plan
Good for
- People who want data removal and identity theft protection on one bill
- Families covering up to 5 adults and their children
- Replacing a separate antivirus, VPN and password manager
Worth knowing
- Aura's terms limit the service to residents of the US and Canada.
- Data removal is not sold alone; it comes in the Individual, Couple and Family plans, and the $10 Kids plan does not include it.
- Yearly plans renew at the price shown in your account, which Aura's pages do not state, and the 'Save 50%' badges beside the prices are not explained.
- The 60-day money-back guarantee covers annual plans bought direct, not via Amazon, and not renewals; full access depends on identity and credit checks.
Key features
- Data broker removal
- Sends opt-out requests to 425+ data broker, people-search and junk-mail sites by Aura's count, rescans daily and resubmits when your details reappear. Aura says requests can take up to 30 days.
- Google search cleanup
- You review your Google results and choose the links you want gone, and Aura files the removal requests with Google for you.
- Identity and credit monitoring
- 3-bureau credit monitoring, an Experian credit lock, alerts when your Social Security number or accounts turn up on the dark web, and home and auto title monitoring.
- Insurance and fraud help
- Each adult is covered by identity theft insurance, $1M per adult on Individual, and a US-based team helps resolve identity theft or fraud cases.
- Antivirus, VPN and passwords
- Antivirus for Windows, Mac and Android, a VPN with 100+ locations for Windows, Mac, iOS and Android, and a password manager with Chrome, Firefox and Edge extensions.
- Account cleanup and ad blocking
- Finds forgotten accounts linked to your email so you can close them, and a browser extension for Chrome, Edge and Safari blocks ads and trackers and sends opt-out requests.
Aura pricing
- Starts at
- $12 per month, billed annually ($15 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial of any plan, once per customer
| Plan | Price | What you get |
|---|---|---|
| Individual | $12per month, billed annually ($15 billed monthly) | 1 adult and 10 devices: data removal, 3-bureau credit monitoring, $1M identity theft insurance, antivirus, VPN and password manager. |
| Couple | $22per month for 2 adults, billed annually ($29 billed monthly) | Individual's features for 2 adults and 20 devices, with $2M of identity theft insurance and Trusted Family Access. |
| Family | $32per month for up to 5 adults, billed annually ($50 billed monthly) | Up to 5 adults, unlimited children and devices, $5M of insurance, child identity monitoring, parental controls and AI spam call protection. |
Read from aura.com on Oct 18, 2026. Prices change, so confirm with Aura before you buy.
Ways to pay less
- Annual discountLower monthly rate with annual billing
Aura's pricing page shows Individual at $12 a month billed annually against $15 billed monthly, and Family at $32 against $50.
Stated on aura.com
How people rate the Aura app
4.7
out of 5 for the iPhone and iPad app
- 5 stars83%
- 4 stars9%
- 3 stars3%
- 2 stars1%
- 1 star4%
110,262 ratings on the App Store in the United States, read Oct 18, 2026. It rates the app, not everything the product does. See the listing
Aura alternatives
- Aura vs Incogni
From $7.99/mo
- Aura vs DeleteMe
From $129/yr
- Aura vs Privacy Bee
From $8/mo
- Aura vs Optery
Free plan · from $3.25/mo
- Aura vs Norton 360
Free trial · from $84.99/yr
Common questions
Is Aura free?
No, Aura is a paid product, but you can try it first. 14-day free trial of any plan, once per customer.
How much does Aura cost?
Aura lists 3 plans. Individual: $12 per month, billed annually ($15 billed monthly). Couple: $22 per month for 2 adults, billed annually ($29 billed monthly). Family: $32 per month for up to 5 adults, billed annually ($50 billed monthly). Prices were read from aura.com on Oct 18, 2026.
What platforms does Aura work on?
Aura is available on Web, macOS, Windows, iOS and Android. It also has a browser extension.
Does Aura offer any discounts?
Aura publicly lists the following: Lower monthly rate with annual billing.
How is Aura rated?
Aura's iPhone and iPad app averages 4.7 out of 5 from 110,262 ratings on the App Store in the United States, as read on Oct 18, 2026. That is the store's rating of the app, not a score from us.
Does Aura have a Linux app?
No Linux app was listed when its pages were read on Oct 18, 2026. Aura is listed for Web, macOS, Windows, iOS and Android.
Is Aura open source?
Aura is not described as open source on its own site, as read on Oct 18, 2026.
Who makes Aura?
Aura is made by Aura.
What are the alternatives to Aura?
The closest alternatives to Aura in our directory are Incogni, DeleteMe, Privacy Bee, Optery and Norton 360. Each one has a side-by-side comparison with Aura.
How does Aura compare with other data removal services?
Aura's GPA of 2.6 is higher than 5 of the 6 other data removal services we grade. It stands best on features (B, above 3 of 6) and worst on value for money (C, above 1).
Is Aura good value for money?
ToolGPA grades Aura C for value for money. Its paid plans start at $12 a month, against a middle price of $8 for the category: 5 of the 6 others that charge start lower. On features, ease of use and platforms it scores 3.0 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Aura?
To replace Aura you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 5 of the 6 other data removal services we grade. It costs $144 a year. What you could not make: Opt-out requests to hundreds of data brokers, sent again whenever they list you again. An engine that recognises new malware as it appears. Servers in dozens of countries, kept fast and private. A password vault, the last thing anyone should make for themselves. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026. What people say is linked where it appears.