Alternatives · Data Removal
Aura alternatives
Aura compared with 5 alternatives: Incogni, DeleteMe, Privacy Bee, Optery and Norton 360.
Aura is a paid product with a free trial, starting at $12 per month, billed annually ($15 billed monthly). 1 of the 5 alternatives is free or has a free plan. One more offers a free trial.
5 tools · Listings checked up to Oct 18, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| AuraThis tool | Free trial · from $12/mo | Trial only | Web, macOS, Windows, iOS, Android, Browser extension |
| Incogni | From $7.99/mo | No | Web |
| DeleteMe | From $129/yr | No | Web |
| Privacy Bee | From $8/mo | No | Web, iOS, Android |
| Optery | Free plan · from $3.25/mo | Yes | Web, iOS, Android |
| Norton 360 | Free trial · from $84.99/yr | Trial only | macOS, Windows, iOS, Android |
How each one differs from Aura
- From $7.99/mo
Incogni
Automated data broker opt-outs from the company Surfshark started
- Incogni starts at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly). Aura starts at $12 per month, billed annually ($15 billed monthly).
- Only Aura lists macOS, Windows, iOS and Android apps.
- Only Aura lists a browser extension.
- Incogni also covers reports.
- Aura also covers password manager, vPN, ad and tracker blocking and malware protection.
Suits: People in the US, Canada, the UK or Europe who want broker opt-outs on autopilot
- From $129/yr
DeleteMe
Data broker removal handled by privacy staff, sold by the year
- DeleteMe starts at $129 per year for 1 person ($10.75 a month). Aura starts at $12 per month, billed annually ($15 billed monthly).
- Only Aura lists macOS, Windows, iOS and Android apps.
- Only Aura lists a browser extension.
- DeleteMe also covers reports.
- Aura also covers password manager, vPN, ad and tracker blocking and malware protection.
Suits: People who want privacy staff, not only software, filing their opt-outs
- From $8/mo
Privacy Bee
Data broker removal with custom takedowns and a white-glove tier
- Privacy Bee starts at $8 per month, billed annually (the pricing page calls it approximate). Aura starts at $12 per month, billed annually ($15 billed monthly).
- Only Aura lists macOS and Windows apps.
- Only Aura lists a browser extension.
- Privacy Bee also covers reports.
- Aura also covers password manager, vPN, ad and tracker blocking and malware protection.
Suits: People outside the US, since it serves almost every country
- Free plan · from $3.25/mo
Optery
Data broker removal with a free exposure report and screenshot proof
- Optery starts at $3.25 per month, billed yearly at $39 ($3.99 billed monthly). Aura starts at $12 per month, billed annually ($15 billed monthly).
- Optery has a free plan. Aura does not, though it has a free trial.
- Only Aura lists macOS and Windows apps.
- Only Aura lists a browser extension.
- Optery also covers reports.
Suits: Seeing where your details are posted for free before paying anything
- Free trial · from $84.99/yr
Norton 360
Antivirus suite with VPN, password manager and PC cloud backup
- Norton 360 starts at $84.99 per year at renewal (Standard, 1 device), after a first year from $34.99. Aura starts at $12 per month, billed annually ($15 billed monthly).
- Only Aura lists a web app.
- Only Aura lists a browser extension.
- Aura also covers data removal.
Suits: Households that want antivirus, a VPN and a password manager in one subscription
Limits worth knowing in Aura
- Aura's terms limit the service to residents of the US and Canada.
- Data removal is not sold alone; it comes in the Individual, Couple and Family plans, and the $10 Kids plan does not include it.
- Yearly plans renew at the price shown in your account, which Aura's pages do not state, and the 'Save 50%' badges beside the prices are not explained.
- The 60-day money-back guarantee covers annual plans bought direct, not via Amazon, and not renewals; full access depends on identity and credit checks.
Common questions
What are the alternatives to Aura?
The alternatives to Aura in this directory are Incogni, DeleteMe, Privacy Bee, Optery and Norton 360. Each one has a side-by-side comparison with Aura.
Is there a free alternative to Aura?
Yes. Optery has a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 17, 2026 to Oct 18, 2026. Vendors change prices without notice, so confirm on their site before you buy.