Aura vs Privacy Bee
We give Aura a 2.6 GPA and Privacy Bee a 2.4, out of 4.0. Aura grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Aura
Identity theft protection plans that include data broker removal
Privacy Bee
Data broker removal with custom takedowns and a white-glove tier
How we grade them
| 2.6GPAAuraGood | 2.4GPAPrivacy BeeFair | |
|---|---|---|
| Value for money | CIndividual is $12 a month billed annually, $15 monthly: dear for removal alone. It also packs credit monitoring, $1M insurance, antivirus, a VPN and passwords, so we graded it against its listed alternatives like Norton 360, and it's an ordinary price. The renewal price isn't stated. | CEssentials is about $8 a month billed annually, a figure the pricing page itself calls approximate, right in the middle of this category. Pro, where the wider broker list and custom takedowns start, is about $16. The monthly-billing price isn't shown. |
| Free plan and trial | CAny plan is free for 14 days, once per customer, the only trial in this category. The listing doesn't say whether it wants a card, and full access depends on identity and credit checks. | DNo free plan and no trial. A free account gets one scan and some do-it-yourself guides, which shows you the problem but removes nothing and doesn't keep watching. The 30-day money-back guarantee isn't a trial. |
| Features | BAura says it sends opt-outs to 425+ broker sites and rescans daily, and it files Google removals for links you pick. Around that sit credit and dark web monitoring, insurance, antivirus, a VPN and a password manager. Nothing in the removal job is missing. | BPrivacy Bee says Essentials covers 543 people-search sites with scans every 30 days, and Pro 1,256 brokers plus unlimited custom takedowns, with human analysts and map blurring. Unlimited aliases and addresses on every tier. The whole job is here, on Pro. |
| Ease of use | B4.67 from about 110,000 App Store ratings, just shy of the top band. One account covers the lot, though full access waits on identity and credit checks. | BNo App Store rating on record, but there's little to set up. It runs on its own, a dashboard shows a risk score and where each removal stands, and a monthly email sums up what went and what failed. |
| Platforms and integrations | BWeb, Mac, Windows, iPhone and Android, plus browser extensions, so it's on everything you own. There are no integrations or API on record, so it stops at B. | BThe web plus iPhone and Android apps, and its help desk says it serves almost every country outside US sanctions, the widest here. There's no computer app and no integrations on record, so it stops at B. |
| Best for | data removal bundled with identity protection | removals outside North America, and custom takedowns |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Aura and Privacy Bee. How we grade
Where they differ
- Aura starts at $12 per month, billed annually ($15 billed monthly). Privacy Bee starts at $8 per month, billed annually (the pricing page calls it approximate).
- Only Aura lists macOS and Windows apps.
- Only Aura lists a browser extension.
- Aura also covers password manager, vPN, ad and tracker blocking and malware protection.
- Privacy Bee also covers reports.
At a glance
| Aura | Privacy Bee | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $12 per month, billed annually ($15 billed monthly) | $8 per month, billed annually (the pricing page calls it approximate) |
| Free plan | None | None |
| Free trial | 14-day free trial of any plan, once per customer | None listed |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Aura | Privacy Bee, LLC |
| Price read from | aura.com | privacybee.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Aura
- People who want data removal and identity theft protection on one bill
- Families covering up to 5 adults and their children
- Replacing a separate antivirus, VPN and password manager
Privacy Bee
- People outside the US, since it serves almost every country
- Getting your details off sites that are not data brokers, on Pro
- People facing harassment who want US-based analysts on their case
Worth knowing
Aura
- Aura's terms limit the service to residents of the US and Canada.
- Data removal is not sold alone; it comes in the Individual, Couple and Family plans, and the $10 Kids plan does not include it.
- Yearly plans renew at the price shown in your account, which Aura's pages do not state, and the 'Save 50%' badges beside the prices are not explained.
- The 60-day money-back guarantee covers annual plans bought direct, not via Amazon, and not renewals; full access depends on identity and credit checks.
Privacy Bee
- The pricing page shows only approximate monthly figures for yearly billing; monthly billing exists, but its price is not shown.
- A free account gets one scan and do-it-yourself guides only, with no automatic removals or ongoing monitoring.
- Essentials covers people-search sites only; custom takedowns and wider broker coverage start on Pro.
- The 30-day money-back guarantee covers Essentials and Pro, not Signature, and each family member needs a paid license of their own.
Key features
Aura
- Data broker removal
- Sends opt-out requests to 425+ data broker, people-search and junk-mail sites by Aura's count, rescans daily and resubmits when your details reappear. Aura says requests can take up to 30 days.
- Google search cleanup
- You review your Google results and choose the links you want gone, and Aura files the removal requests with Google for you.
- Identity and credit monitoring
- 3-bureau credit monitoring, an Experian credit lock, alerts when your Social Security number or accounts turn up on the dark web, and home and auto title monitoring.
- Insurance and fraud help
- Each adult is covered by identity theft insurance, $1M per adult on Individual, and a US-based team helps resolve identity theft or fraud cases.
- Antivirus, VPN and passwords
- Antivirus for Windows, Mac and Android, a VPN with 100+ locations for Windows, Mac, iOS and Android, and a password manager with Chrome, Firefox and Edge extensions.
- Account cleanup and ad blocking
- Finds forgotten accounts linked to your email so you can close them, and a browser extension for Chrome, Edge and Safari blocks ads and trackers and sends opt-out requests.
Privacy Bee
- People-search removal
- Every paid tier files removal requests with people-search sites and their affiliates, 543 of them by Privacy Bee's count, and rescans every 30 days to catch re-listings.
- Wider broker coverage
- Pro and Signature add marketing, background-check, data enrichment, recruiting and other broker types, 1,256 in all by the company's count.
- Custom site takedowns
- On Pro and Signature you can ask for removal from blogs, forums, social media and other sites outside the broker list. Government records and reviews are excluded.
- Human analysts
- Pro pairs automation with a Global Response Team of analysts outside the US; Signature uses US-based staff in Atlanta with daily follow-ups and escalation paths.
- Unlimited names and contact details
- Protect unlimited aliases, home addresses, phone numbers and email addresses, and use a private email proxy when dealing with brokers.
- Risk score and reports
- A dashboard shows a Privacy Risk Score and the status of each removal, and monthly emails summarize what was removed or failed.
Plans
Aura
Individual$12
per month, billed annually ($15 billed monthly)
1 adult and 10 devices: data removal, 3-bureau credit monitoring, $1M identity theft insurance, antivirus, VPN and password manager.
Couple$22
per month for 2 adults, billed annually ($29 billed monthly)
Individual's features for 2 adults and 20 devices, with $2M of identity theft insurance and Trusted Family Access.
Family$32
per month for up to 5 adults, billed annually ($50 billed monthly)
Up to 5 adults, unlimited children and devices, $5M of insurance, child identity monitoring, parental controls and AI spam call protection.
Privacy Bee
Essentials$8
per month, billed annually (approximate, per the pricing page)
Mostly automated removal from 543 people-search sites and affiliates by its count, scans every 30 days, monthly reports and do-it-yourself guides.
Pro$16
per month, billed annually (approximate, per the pricing page)
Says it covers 1,256 data brokers plus unlimited custom site takedowns, with human analysts, search result monitoring and map blurring.
Signature$67
per month, billed annually (approximate, per the pricing page)
White-glove tier with US-based analysts, takedowns expedited to 24 hours or less, weekly scans and legal options. Not refundable.
Ways to pay less
Aura
- Annual discount
Lower monthly rate with annual billing
Aura's pricing page shows Individual at $12 a month billed annually against $15 billed monthly, and Family at $32 against $50.
Privacy Bee
- Annual discount
Savings on yearly and multi-year plans
Privacy Bee's help desk says annual and multi-year plans cost less than monthly billing, and that longer terms save more. The amounts are not stated.
- Other savings
Small discount per family member
Adding family members to your plan brings a small discount on each person's license, according to the help desk; the amount is worked out at checkout.
