Aura vs Norton 360
We give Aura a 2.6 GPA and Norton 360 a 2.8, out of 4.0. Norton 360 grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Aura
Identity theft protection plans that include data broker removal
Norton 360
Antivirus suite with VPN, password manager and PC cloud backup
How we grade them
| 2.6GPAAuraGood | 2.8GPANorton 360Good | |
|---|---|---|
| Value for money | CIndividual is $12 a month billed annually, $15 monthly: dear for removal alone. It also packs credit monitoring, $1M insurance, antivirus, a VPN and passwords, so we graded it against its listed alternatives like Norton 360, and it's an ordinary price. The renewal price isn't stated. | CDeluxe covers 5 devices for $39.99 the first year and $104.99 the next, so $144.98 over two years, about $6 a month. That's above the middle of antivirus apps but short of the dearest tenth. |
| Free plan and trial | CAny plan is free for 14 days, once per customer, the only trial in this category. The listing doesn't say whether it wants a card, and full access depends on identity and credit checks. | CA 30-day trial on Norton's US order pages, and the listing doesn't say whether it wants a card. The iPhone app gives 7 days with an annual plan. There's no free version. |
| Features | BAura says it sends opt-outs to 425+ broker sites and rescans daily, and it files Google removals for links you pick. Around that sit credit and dark web monitoring, insurance, antivirus, a VPN and a password manager. Nothing in the removal job is missing. | BReal-time protection on four platforms, a VPN for every device on the plan, a password manager, PC cloud backup and parental controls, plus a refund if its experts can't remove a virus. The gaps are on Mac, which gets no backup and no Norton Family. |
| Ease of use | B4.67 from about 110,000 App Store ratings, just shy of the top band. One account covers the lot, though full access waits on identity and credit checks. | A4.7 from about 183,000 App Store ratings. That's a huge crowd, and a happy one. |
| Platforms and integrations | BWeb, Mac, Windows, iPhone and Android, plus browser extensions, so it's on everything you own. There are no integrations or API on record, so it stops at B. | BWindows, Mac, Android and iPhone. Cloud backup is for Windows PCs only, and there's no API or integration list on record, so it stops at B. |
| Best for | data removal bundled with identity protection | antivirus, a VPN and PC backup in one |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Aura and Norton 360. How we grade
Where they differ
- Aura starts at $12 per month, billed annually ($15 billed monthly). Norton 360 starts at $84.99 per year at renewal (Standard, 1 device), after a first year from $34.99.
- Only Aura lists a web app.
- Only Aura lists a browser extension.
- Aura also covers data removal.
At a glance
| Aura | Norton 360 | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $12 per month, billed annually ($15 billed monthly) | $84.99 per year at renewal (Standard, 1 device), after a first year from $34.99 |
| Free plan | None | None |
| Free trial | 14-day free trial of any plan, once per customer | 30-day trial on Norton's US order pages; the iPhone app offers 7 days with an annual plan |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Aura | Gen Digital Inc. |
| Price read from | aura.com | buy-static.norton.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Aura
- People who want data removal and identity theft protection on one bill
- Families covering up to 5 adults and their children
- Replacing a separate antivirus, VPN and password manager
Norton 360
- Households that want antivirus, a VPN and a password manager in one subscription
- Windows users who want their files backed up to the cloud by their security app
- US buyers who want identity theft cover alongside device protection
Worth knowing
Aura
- Aura's terms limit the service to residents of the US and Canada.
- Data removal is not sold alone; it comes in the Individual, Couple and Family plans, and the $10 Kids plan does not include it.
- Yearly plans renew at the price shown in your account, which Aura's pages do not state, and the 'Save 50%' badges beside the prices are not explained.
- The 60-day money-back guarantee covers annual plans bought direct, not via Amazon, and not renewals; full access depends on identity and credit checks.
Norton 360
- Prices come from one of Norton's US order pages, where first-year prices vary between sections; the main site refused automated reads on 2026-10-17.
- Norton's order pages say plans are priced for an introductory term and then renew automatically at a higher renewal price.
- Cloud backup is for Windows PCs, and Norton Family parental controls do not work on Mac.
- LifeLock identity features rely on US credit bureaus such as Equifax and need your identity verified first.
Key features
Aura
- Data broker removal
- Sends opt-out requests to 425+ data broker, people-search and junk-mail sites by Aura's count, rescans daily and resubmits when your details reappear. Aura says requests can take up to 30 days.
- Google search cleanup
- You review your Google results and choose the links you want gone, and Aura files the removal requests with Google for you.
- Identity and credit monitoring
- 3-bureau credit monitoring, an Experian credit lock, alerts when your Social Security number or accounts turn up on the dark web, and home and auto title monitoring.
- Insurance and fraud help
- Each adult is covered by identity theft insurance, $1M per adult on Individual, and a US-based team helps resolve identity theft or fraud cases.
- Antivirus, VPN and passwords
- Antivirus for Windows, Mac and Android, a VPN with 100+ locations for Windows, Mac, iOS and Android, and a password manager with Chrome, Firefox and Edge extensions.
- Account cleanup and ad blocking
- Finds forgotten accounts linked to your email so you can close them, and a browser extension for Chrome, Edge and Safari blocks ads and trackers and sends opt-out requests.
Norton 360
- Real-time device protection
- Protects against ransomware, viruses, spyware and other malware on Windows, Mac, Android and iOS, with Norton's Virus Protection Promise of a refund if its experts cannot remove a virus.
- Secure VPN and ad-tracker blocker
- Norton 360 plans include a VPN for as many devices as the plan covers, plus anonymous browsing and blocking of advertising trackers.
- PC cloud backup
- Plans include cloud storage for backing up files from a Windows PC, from 2 GB on the smallest plans up to 500 GB on Ultimate Plus.
- Password manager and parental controls
- A password manager is included, and Deluxe and higher plans add Norton Family parental controls, which are not supported on Mac.
- Scam protection on phones
- The mobile apps check web pages, text messages and email for scams, and the iPhone app blocks scam and junk calls. Norton Genie answers safety questions.
- LifeLock identity protection
- Norton 360 with LifeLock plans add SSN and credit alerts, credit monitoring from one or three bureaus, and stolen funds reimbursement of up to $25,000 to $1 million.
Plans
Aura
Individual$12
per month, billed annually ($15 billed monthly)
1 adult and 10 devices: data removal, 3-bureau credit monitoring, $1M identity theft insurance, antivirus, VPN and password manager.
Couple$22
per month for 2 adults, billed annually ($29 billed monthly)
Individual's features for 2 adults and 20 devices, with $2M of identity theft insurance and Trusted Family Access.
Family$32
per month for up to 5 adults, billed annually ($50 billed monthly)
Up to 5 adults, unlimited children and devices, $5M of insurance, child identity monitoring, parental controls and AI spam call protection.
Norton 360
Norton 360 Standard$84.99
per year for 1 device at renewal, after a first year
Antivirus, VPN and password manager for one device. Norton's US order page shows the first year from $34.99, then $84.99 a year.
Norton 360 Deluxe$104.99
per year for up to 5 devices at renewal, after a first year
The same protection on up to 5 devices, with cloud backup and parental controls. First year from $39.99 on Norton's US order page.
Ways to pay less
Aura
- Annual discount
Lower monthly rate with annual billing
Aura's pricing page shows Individual at $12 a month billed annually against $15 billed monthly, and Family at $32 against $50.
Norton 360
- Other savings
Cheaper first year
Norton's US order page shows Norton 360 Standard from $34.99 and Deluxe from $39.99 for the first year, before renewing at $84.99 and $104.99.
