Aura vs DeleteMe

Aura

• People who want data removal and identity theft protection on one bill
• Families covering up to 5 adults and their children
• Replacing a separate antivirus, VPN and password manager

DeleteMe

• People who want privacy staff, not only software, filing their opt-outs
• Couples and families of four on one plan
• Paying for two years at once at a lower yearly rate

Aura

• Aura's terms limit the service to residents of the US and Canada.
• Data removal is not sold alone; it comes in the Individual, Couple and Family plans, and the $10 Kids plan does not include it.
• Yearly plans renew at the price shown in your account, which Aura's pages do not state, and the 'Save 50%' badges beside the prices are not explained.
• The 60-day money-back guarantee covers annual plans bought direct, not via Amazon, and not renewals; full access depends on identity and credit checks.

DeleteMe

• US plans are for US residents only; DeleteMe also sells to Canada, Australia and the UK at local prices, and Premium is US-only.
• There is no free plan, trial or month-to-month option; plans are paid for 1 or 2 years up front and renew automatically.
• Standard rescans only quarterly. The pricing page's two plan tables disagree on Premium, one listing monthly scans and 300 custom requests.
• A family plan stops at 4 people; DeleteMe offers a 100% satisfaction guarantee rather than a stated refund window.

Aura

Data broker removal

Sends opt-out requests to 425+ data broker, people-search and junk-mail sites by Aura's count, rescans daily and resubmits when your details reappear. Aura says requests can take up to 30 days.

Google search cleanup

You review your Google results and choose the links you want gone, and Aura files the removal requests with Google for you.

Identity and credit monitoring

3-bureau credit monitoring, an Experian credit lock, alerts when your Social Security number or accounts turn up on the dark web, and home and auto title monitoring.

Insurance and fraud help

Each adult is covered by identity theft insurance, $1M per adult on Individual, and a US-based team helps resolve identity theft or fraud cases.

Antivirus, VPN and passwords

Antivirus for Windows, Mac and Android, a VPN with 100+ locations for Windows, Mac, iOS and Android, and a password manager with Chrome, Firefox and Edge extensions.

Account cleanup and ad blocking

Finds forgotten accounts linked to your email so you can close them, and a browser extension for Chrome, Edge and Safari blocks ads and trackers and sends opt-out requests.

DeleteMe

Opt-outs filed for you

DeleteMe staff and software look for your listings on data broker and people-search sites and submit the removal requests. Its site lists 969 data brokers it says it has removed information from.

Repeat scans through the year

Standard plans rescan 4 times a year and Premium 6 times, removing listings that have come back. New opt-outs DeleteMe adds during the year are included at no extra cost.

Privacy reports

A first detailed report arrives about 7 days after sign-up, then quarterly reports on Standard, showing what was found and removed.

Custom removal requests

For sites outside its usual list you can ask DeleteMe to request a removal: 40 requests on Standard and 60 on Premium, according to the plan comparison.

Names, aliases and emails

Every plan covers unlimited aliases, previous names and email addresses for the same person, so older listings under another name are found too.

Email and phone masking

Plans include privacy tools for masking your email address and phone number when you sign up for things, alongside the removal service.

Aura

• Individual$12

  per month, billed annually ($15 billed monthly)

  1 adult and 10 devices: data removal, 3-bureau credit monitoring, $1M identity theft insurance, antivirus, VPN and password manager.

• Couple$22

  per month for 2 adults, billed annually ($29 billed monthly)

  Individual's features for 2 adults and 20 devices, with $2M of identity theft insurance and Trusted Family Access.

• Family$32

  per month for up to 5 adults, billed annually ($50 billed monthly)

  Up to 5 adults, unlimited children and devices, $5M of insurance, child identity monitoring, parental controls and AI spam call protection.

DeleteMe

• Standard, 1 person, 1 year$129

  per year for 1 person, renews automatically

  Scans 4 times a year, 40 custom removal requests, unlimited aliases, past names and emails, and email, chat and phone support. $10.75 a month.

• Standard, 1 person, 2 years$209

  every 2 years for 1 person, renews automatically

  The same Standard plan paid two years at a time, which DeleteMe shows as $8.71 a month.

• Standard, 2 people, 2 years$349

  every 2 years for 2 people, renews automatically

  Standard for a couple, $14.54 a month. The 1-year couple plan is $229 a year.

• Standard, 4 people, 2 years$499

  every 2 years for 4 people, renews automatically

  Standard for a family of 4, $20.79 a month. The 1-year family plan is $329 a year.

• Premium, 1 person, 1 year$180

  per year for 1 person, renews automatically

  For US residents only. Adds scans 6 times a year, 60 custom requests, 15 more data broker sites and bi-monthly reports, per the plan card.

Aura

• Annual discount

  Lower monthly rate with annual billing

  Aura's pricing page shows Individual at $12 a month billed annually against $15 billed monthly, and Family at $32 against $50.

DeleteMe

• Other savings

  Lower yearly cost on 2-year plans

  Paying for 2 years costs $209 for one person, shown as $8.71 a month, against $129 a year ($10.75 a month) on the 1-year plan.