Incogni vs Privacy Bee
We give Incogni a 1.8 GPA and Privacy Bee a 2.4, out of 4.0. Privacy Bee grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Incogni
Automated data broker opt-outs from the company Surfshark started
Privacy Bee
Data broker removal with custom takedowns and a white-glove tier
How we grade them
| 1.8GPAIncogniWeak | 2.4GPAPrivacy BeeFair | |
|---|---|---|
| Value for money | CStandard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year. | CEssentials is about $8 a month billed annually, a figure the pricing page itself calls approximate, right in the middle of this category. Pro, where the wider broker list and custom takedowns start, is about $16. The monthly-billing price isn't shown. |
| Free plan and trial | FNo free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial. | DNo free plan and no trial. A free account gets one scan and some do-it-yourself guides, which shows you the problem but removes nothing and doesn't keep watching. The 30-day money-back guarantee isn't a trial. |
| Features | CThe core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers. | BPrivacy Bee says Essentials covers 543 people-search sites with scans every 30 days, and Pro 1,256 brokers plus unlimited custom takedowns, with human analysts and map blurring. Unlimited aliases and addresses on every tier. The whole job is here, on Pro. |
| Ease of use | BNo App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time. | BNo App Store rating on record, but there's little to set up. It runs on its own, a dashboard shows a risk score and where each removal stands, and a monthly email sums up what went and what failed. |
| Platforms and integrations | CWeb only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries. | BThe web plus iPhone and Android apps, and its help desk says it serves almost every country outside US sanctions, the widest here. There's no computer app and no integrations on record, so it stops at B. |
| Best for | hands-off removals in the US, UK and Europe | removals outside North America, and custom takedowns |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Incogni and Privacy Bee. How we grade
Where they differ
- Incogni starts at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly). Privacy Bee starts at $8 per month, billed annually (the pricing page calls it approximate).
- Only Privacy Bee lists iOS and Android apps.
At a glance
| Incogni | Privacy Bee | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly) | $8 per month, billed annually (the pricing page calls it approximate) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Incogni Inc. | Privacy Bee, LLC |
| Price read from | incogni.com | privacybee.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Incogni
- People in the US, Canada, the UK or Europe who want broker opt-outs on autopilot
- Households covering up to 5 people on one bill
- Getting pages outside the standard broker list removed, on Unlimited
Privacy Bee
- People outside the US, since it serves almost every country
- Getting your details off sites that are not data brokers, on Pro
- People facing harassment who want US-based analysts on their case
Worth knowing
Incogni
- Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
- There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
- Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
- Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.
Privacy Bee
- The pricing page shows only approximate monthly figures for yearly billing; monthly billing exists, but its price is not shown.
- A free account gets one scan and do-it-yourself guides only, with no automatic removals or ongoing monitoring.
- Essentials covers people-search sites only; custom takedowns and wider broker coverage start on Pro.
- The 30-day money-back guarantee covers Essentials and Pro, not Signature, and each family member needs a paid license of their own.
Key features
Incogni
- Automated removal requests
- Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- Recurring requests
- It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- Requests to private brokers
- For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- Custom removals
- Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.
- Progress reports and dashboard
- A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.
- Family accounts
- Family plans cover you and up to 4 other people from one account, with or without custom removals.
Privacy Bee
- People-search removal
- Every paid tier files removal requests with people-search sites and their affiliates, 543 of them by Privacy Bee's count, and rescans every 30 days to catch re-listings.
- Wider broker coverage
- Pro and Signature add marketing, background-check, data enrichment, recruiting and other broker types, 1,256 in all by the company's count.
- Custom site takedowns
- On Pro and Signature you can ask for removal from blogs, forums, social media and other sites outside the broker list. Government records and reviews are excluded.
- Human analysts
- Pro pairs automation with a Global Response Team of analysts outside the US; Signature uses US-based staff in Atlanta with daily follow-ups and escalation paths.
- Unlimited names and contact details
- Protect unlimited aliases, home addresses, phone numbers and email addresses, and use a private email proxy when dealing with brokers.
- Risk score and reports
- A dashboard shows a Privacy Risk Score and the status of each removal, and monthly emails summarize what was removed or failed.
Plans
Incogni
Standard$7.99
per month, billed yearly at $95.88 ($15.98 billed monthly)
Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers.
Unlimited$14.99
per month, billed yearly at $179.88 ($29.98 billed monthly)
Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support.
Family$15.99
per month for up to 5 people, billed yearly ($31.98 billed monthly)
Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year.
Family Unlimited$22.99
per month for up to 5 people, billed yearly ($45.98 billed monthly)
Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year.
Privacy Bee
Essentials$8
per month, billed annually (approximate, per the pricing page)
Mostly automated removal from 543 people-search sites and affiliates by its count, scans every 30 days, monthly reports and do-it-yourself guides.
Pro$16
per month, billed annually (approximate, per the pricing page)
Says it covers 1,256 data brokers plus unlimited custom site takedowns, with human analysts, search result monitoring and map blurring.
Signature$67
per month, billed annually (approximate, per the pricing page)
White-glove tier with US-based analysts, takedowns expedited to 24 hours or less, weekly scans and legal options. Not refundable.
Ways to pay less
Incogni
- Annual discount
50% off with yearly billing
Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.
Privacy Bee
- Annual discount
Savings on yearly and multi-year plans
Privacy Bee's help desk says annual and multi-year plans cost less than monthly billing, and that longer terms save more. The amounts are not stated.
- Other savings
Small discount per family member
Adding family members to your plan brings a small discount on each person's license, according to the help desk; the amount is worked out at checkout.
