Aura vs ReputationDefender (2026): which should you pick?

Pick Aura if

• Fits if you want data removal and identity theft cover on one bill
• Works for families, with up to 5 adults and unlimited children on the Family plan

Look elsewhere if

• Pricey if you only want data removal, since it's only sold inside plans from $12 a month
• Not for you if you live outside the US or Canada, which Aura's terms limit it to
• Skip it if you want the renewal price in writing before you buy, as Aura's pages don't state it
• Watch out: the 60-day money-back guarantee covers only annual plans bought direct, not Amazon purchases or renewals
• Watch out: the $10 Kids plan has no data removal, and full access waits on identity and credit checks

Pick ReputationDefender if

• Fits if you want a managed service to push negative search results down
• Works for someone who wants a company in the Norton family to handle it

Look elsewhere if

• Not for you if you want a price, as every offering is reached through a consultation call
• Skip it if you want broker removal alone, since it sits mainly in the Concierge tier
• Watch out: public records are generally not removable, per its own FAQ
• Watch out: the identity theft coverage figure carries a footnote with terms we didn't read

Aura

• Aura's terms limit the service to residents of the US and Canada.
• Data removal is not sold alone; it comes in the Individual, Couple and Family plans, and the $10 Kids plan does not include it.
• Yearly plans renew at the price shown in your account, which Aura's pages do not state, and the 'Save 50%' badges beside the prices are not explained.
• The 60-day money-back guarantee covers annual plans bought direct, not via Amazon, and not renewals; full access depends on identity and credit checks.

ReputationDefender

• No prices are published: every offering is reached through a consultation call, so there is nothing to compare before talking to the company.
• The three offerings are Online Content Suppression, Concierge Digital Security and VIP Services; broker removal sits mainly in the Concierge tier.
• The identity theft coverage figure on the Concierge page carries a footnote with terms that we did not read.
• Public records are generally not removable, and the vendor's own FAQ says changing them usually needs the record's official custodian.

Aura

Data broker removal

Sends opt-out requests to 425+ data broker, people-search and junk-mail sites by Aura's count, rescans daily and resubmits when your details reappear. Aura says requests can take up to 30 days.

Google search cleanup

You review your Google results and choose the links you want gone, and Aura files the removal requests with Google for you.

Identity and credit monitoring

3-bureau credit monitoring, an Experian credit lock, alerts when your Social Security number or accounts turn up on the dark web, and home and auto title monitoring.

Insurance and fraud help

Each adult is covered by identity theft insurance, $1M per adult on Individual, and a US-based team helps resolve identity theft or fraud cases.

Antivirus, VPN and passwords

Antivirus for Windows, Mac and Android, a VPN with 100+ locations for Windows, Mac, iOS and Android, and a password manager with Chrome, Firefox and Edge extensions.

Account cleanup and ad blocking

Finds forgotten accounts linked to your email so you can close them, and a browser extension for Chrome, Edge and Safari blocks ads and trackers and sends opt-out requests.

ReputationDefender

Search result management

Content suppression: it builds content meant to lift accurate results and push negative or misleading ones down the page, with the client approving content before publication.

People-search removal

Concierge Digital Security removes personal information from people-search sites and data brokers by automated and manual methods.

Regular rescans

Scans on an ongoing basis so that people-search sites do not re-add your details, and reports on privacy threats.

Identity and threat monitoring

The Concierge tier also monitors for identity theft and SSN compromise, and scans social media and the dark web.

Financial safeguards

The Concierge page lists coverage of up to $3 million for identity theft, with an asterisk pointing to terms we did not read.

VIP services

A Special Projects team takes custom cases for executives and public figures, including search suggestions and image results.

Aura

• Individual$12

  per month, billed annually ($15 billed monthly)

  1 adult and 10 devices: data removal, 3-bureau credit monitoring, $1M identity theft insurance, antivirus, VPN and password manager.

• Couple$22

  per month for 2 adults, billed annually ($29 billed monthly)

  Individual's features for 2 adults and 20 devices, with $2M of identity theft insurance and Trusted Family Access.

• Family$32

  per month for up to 5 adults, billed annually ($50 billed monthly)

  Up to 5 adults, unlimited children and devices, $5M of insurance, child identity monitoring, parental controls and AI spam call protection.

ReputationDefender

Pricing could not be confirmed. See reputationdefender.com.

Aura

• Annual discount

  Lower monthly rate with annual billing

  Aura's pricing page shows Individual at $12 a month billed annually against $15 billed monthly, and Family at $32 against $50.

ReputationDefender

No public discounts listed.