Incogni vs ReputationDefender (2026): which should you pick?

Pick Incogni if

• Fits if you live in the EU, the UK, Canada or the US and want removals sent without doing them yourself
• Works for a household of up to 5 on a Family plan, at $191.88 a year

Look elsewhere if

• Skip it if you want to try it before paying, as there's no free plan or trial, only a 30-day money-back guarantee
• Pricey if you pay monthly: $15.98 against $7.99 a month on the yearly plan
• Tight if you've had many addresses or numbers, as its terms allow one adult and three extras per account
• Pricey if you need custom removals, web scanning or phone support, which start on Unlimited at $179.88 a year
• Not for you if you live outside the US, Canada, the EU, the UK, Switzerland, Norway, Iceland or Liechtenstein

Pick ReputationDefender if

• Fits if you want a managed service to push negative search results down
• Works for someone who wants a company in the Norton family to handle it

Look elsewhere if

• Not for you if you want a price, as every offering is reached through a consultation call
• Skip it if you want broker removal alone, since it sits mainly in the Concierge tier
• Watch out: public records are generally not removable, per its own FAQ
• Watch out: the identity theft coverage figure carries a footnote with terms we didn't read

Incogni

• Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
• There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
• Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
• Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.

ReputationDefender

• No prices are published: every offering is reached through a consultation call, so there is nothing to compare before talking to the company.
• The three offerings are Online Content Suppression, Concierge Digital Security and VIP Services; broker removal sits mainly in the Concierge tier.
• The identity theft coverage figure on the Concierge page carries a footnote with terms that we did not read.
• Public records are generally not removable, and the vendor's own FAQ says changing them usually needs the record's official custodian.

Incogni

Automated removal requests

Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.

Recurring requests

It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.

Requests to private brokers

For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.

Custom removals

Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.

Progress reports and dashboard

A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.

Family accounts

Family plans cover you and up to 4 other people from one account, with or without custom removals.

ReputationDefender

Search result management

Content suppression: it builds content meant to lift accurate results and push negative or misleading ones down the page, with the client approving content before publication.

People-search removal

Concierge Digital Security removes personal information from people-search sites and data brokers by automated and manual methods.

Regular rescans

Scans on an ongoing basis so that people-search sites do not re-add your details, and reports on privacy threats.

Identity and threat monitoring

The Concierge tier also monitors for identity theft and SSN compromise, and scans social media and the dark web.

Financial safeguards

The Concierge page lists coverage of up to $3 million for identity theft, with an asterisk pointing to terms we did not read.

VIP services

A Special Projects team takes custom cases for executives and public figures, including search suggestions and image results.

Incogni

• Standard$7.99

  per month, billed yearly at $95.88 ($15.98 billed monthly)

  Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers.

• Unlimited$14.99

  per month, billed yearly at $179.88 ($29.98 billed monthly)

  Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support.

• Family$15.99

  per month for up to 5 people, billed yearly ($31.98 billed monthly)

  Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year.

• Family Unlimited$22.99

  per month for up to 5 people, billed yearly ($45.98 billed monthly)

  Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year.

ReputationDefender

Pricing could not be confirmed. See reputationdefender.com.

Incogni

• Annual discount

  50% off with yearly billing

  Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.

ReputationDefender

No public discounts listed.