Optery vs ReputationDefender (2026): which should you pick?

Pick Optery if

• Fits if you want to see where you're listed, with screenshots, before paying anything
• Works for one adult with one name and one city, on Core at $39 a year

Look elsewhere if

• Tight if you've lived in several places, as Core covers one name and one city only; more starts at $149 a year
• Not for you if you live outside the US, Canada, Australia, New Zealand and South Africa, or in Quebec
• Skip it if you want to try removals for free: there's no trial, only a 30-day money-back guarantee, and none on business accounts
• Pricey if you're buying for a family: each member needs a plan, and the discount reaches 30% only at 4 plans
• Watch out: the free plan removes nothing and rescans only about every 3 months

Pick ReputationDefender if

• Fits if you want a managed service to push negative search results down
• Works for someone who wants a company in the Norton family to handle it

Look elsewhere if

• Not for you if you want a price, as every offering is reached through a consultation call
• Skip it if you want broker removal alone, since it sits mainly in the Concierge tier
• Watch out: public records are generally not removable, per its own FAQ
• Watch out: the identity theft coverage figure carries a footnote with terms we didn't read

Optery

• Personal plans are for residents of the US, Canada (excluding Quebec), Australia, New Zealand and South Africa, and only for adults aged 18 and over.
• Core removes profiles for one name and one city and state only; unlimited name variations, past cities and a human agent start on Extended.
• There is no free trial; Optery offers a 30-day money-back guarantee on individual accounts instead, not on business accounts.
• Each account covers one person, so a family buys a plan for each member; the family discount reaches 30% only at 4 plans or more.

ReputationDefender

• No prices are published: every offering is reached through a consultation call, so there is nothing to compare before talking to the company.
• The three offerings are Online Content Suppression, Concierge Digital Security and VIP Services; broker removal sits mainly in the Concierge tier.
• The identity theft coverage figure on the Concierge page carries a footnote with terms that we did not read.
• Public records are generally not removable, and the vendor's own FAQ says changing them usually needs the record's official custodian.

Optery

Exposure report with screenshots

The free account gets a report of where your name, address and phone number appear, with a screenshot and link for each profile found and a scan of Google and Bing results.

Monthly automated removals

Paid plans scan and file opt-outs at least once every 30 days, Optery says, and are opted out of newly supported brokers automatically. Core says it covers 375+ sites, Extended 555+ and Ultimate 625+.

Removals reports

Extended and Ultimate send a report about every 90 days with before-and-after screenshots showing which profiles were taken down, and assign a human Privacy Agent for cases the automation cannot handle.

Custom removal requests

Ultimate accepts unlimited requests for sites outside the automated list, 940+ sites in all by Optery's count, after your first 30 days. It also submits outdated pages to Google, Bing, DuckDuckGo and Yahoo.

Map blurring

Extended and Ultimate request that your home be blurred on Google Maps and Apple Maps street imagery.

Family administration

One administrator can invite relatives and friends, see each person's exposure and removal counts, and manage their plans and billing, while each person's detailed reports stay private to them.

ReputationDefender

Search result management

Content suppression: it builds content meant to lift accurate results and push negative or misleading ones down the page, with the client approving content before publication.

People-search removal

Concierge Digital Security removes personal information from people-search sites and data brokers by automated and manual methods.

Regular rescans

Scans on an ongoing basis so that people-search sites do not re-add your details, and reports on privacy threats.

Identity and threat monitoring

The Concierge tier also monitors for identity theft and SSN compromise, and scans social media and the dark web.

Financial safeguards

The Concierge page lists coverage of up to $3 million for identity theft, with an asterisk pointing to terms we did not read.

VIP services

A Special Projects team takes custom cases for executives and public figures, including search suggestions and image results.

Optery

• Free Basic$0

  Exposure report with screenshots and self-service removal tools, with unlimited name variations and past cities for doing it yourself.

• Core$3.25

  per month, billed yearly at $39 ($3.99 billed monthly)

  Automated monthly removals from 375+ sites by Optery's count (150+ without Expanded Reach), for one name and one city and state, with no human agent.

• Extended$12.42

  per month, billed yearly at $149 ($14.99 billed monthly)

  Says it covers 555+ sites, with unlimited name variations and past cities, an assigned human Privacy Agent, removal reports about every 90 days and map blurring.

• Ultimate$20.70

  per month, billed yearly at $249 ($24.99 billed monthly)

  Says it covers 625+ sites automatically, plus unlimited custom removal requests for 940+ sites in all after 30 days, and priority email support.

ReputationDefender

Pricing could not be confirmed. See reputationdefender.com.

Optery

• Annual discount

  About 17% off with yearly billing

  Optery's pricing page says switching to yearly saves 17%: Core is $39 a year against $3.99 a month, and Ultimate $249 a year against $24.99 a month.

• Other savings

  Family discount of up to 30% off all plans

  Optery for Family lowers the price of every plan the more people you cover, reaching 30% off all plans at 4 plans or more, according to its help desk.

ReputationDefender

No public discounts listed.