Aura vs IdentityIQ (2026): which should you pick?

Pick Aura if

• Fits if you want data removal and identity theft cover on one bill
• Works for families, with up to 5 adults and unlimited children on the Family plan

Look elsewhere if

• Pricey if you only want data removal, since it's only sold inside plans from $12 a month
• Not for you if you live outside the US or Canada, which Aura's terms limit it to
• Skip it if you want the renewal price in writing before you buy, as Aura's pages don't state it
• Watch out: the 60-day money-back guarantee covers only annual plans bought direct, not Amazon purchases or renewals
• Watch out: the $10 Kids plan has no data removal, and full access waits on identity and credit checks

Pick IdentityIQ if

• Fits if you are in the US and want credit and identity monitoring
• Works for people who want insurance behind the monitoring

Look elsewhere if

• Not for you if you are outside the US, as the credit bureaus and SSN alerts are US-only
• Skip it if data removal is the reason, since the plans do not say which tiers include it
• Watch out: family insurance of $25K per member appears only on Secure Max
• Tight if you want a trial, because there is none
• Pricey if you want 3-bureau scores: Plus is $11.49 and Max $31.49

Aura

• Aura's terms limit the service to residents of the US and Canada.
• Data removal is not sold alone; it comes in the Individual, Couple and Family plans, and the $10 Kids plan does not include it.
• Yearly plans renew at the price shown in your account, which Aura's pages do not state, and the 'Save 50%' badges beside the prices are not explained.
• The 60-day money-back guarantee covers annual plans bought direct, not via Amazon, and not renewals; full access depends on identity and credit checks.

IdentityIQ

• Data removal is listed among its features, but the plan comparison does not show which tiers include it, so confirm before buying if that is the reason.
• The pricing page lists no free trial; the FAQ says it does not typically offer one.
• Family insurance of $25K per member appears only in the Secure Max list.
• Aimed at US consumers: credit bureaus and SSN alerts are US-specific.

Aura

Data broker removal

Sends opt-out requests to 425+ data broker, people-search and junk-mail sites by Aura's count, rescans daily and resubmits when your details reappear. Aura says requests can take up to 30 days.

Google search cleanup

You review your Google results and choose the links you want gone, and Aura files the removal requests with Google for you.

Identity and credit monitoring

3-bureau credit monitoring, an Experian credit lock, alerts when your Social Security number or accounts turn up on the dark web, and home and auto title monitoring.

Insurance and fraud help

Each adult is covered by identity theft insurance, $1M per adult on Individual, and a US-based team helps resolve identity theft or fraud cases.

Antivirus, VPN and passwords

Antivirus for Windows, Mac and Android, a VPN with 100+ locations for Windows, Mac, iOS and Android, and a password manager with Chrome, Firefox and Edge extensions.

Account cleanup and ad blocking

Finds forgotten accounts linked to your email so you can close them, and a browser extension for Chrome, Edge and Safari blocks ads and trackers and sends opt-out requests.

IdentityIQ

Dark web and internet monitoring

Every tier scans the dark web and the wider internet for your personal information and sends alerts.

Credit monitoring

Basic and Plus watch one bureau; Pro and Max watch all three. Pro and Max add enhanced monitoring and score change alerts.

Identity theft insurance

Each tier lists $1 million in identity theft insurance and stolen funds reimbursement, underwritten by AIG per the page footnotes.

Restoration support

Certified restoration specialists work on recovery under a limited power of attorney, and lawyers and experts are covered.

Opt-out IQ

Every tier lists a junk mail and Do Not Call opt-out tool.

VPN and anti-virus add-on

A toggle on the pricing page adds a VPN for up to 10 devices plus anti-virus and parental controls to any tier.

Aura

• Individual$12

  per month, billed annually ($15 billed monthly)

  1 adult and 10 devices: data removal, 3-bureau credit monitoring, $1M identity theft insurance, antivirus, VPN and password manager.

• Couple$22

  per month for 2 adults, billed annually ($29 billed monthly)

  Individual's features for 2 adults and 20 devices, with $2M of identity theft insurance and Trusted Family Access.

• Family$32

  per month for up to 5 adults, billed annually ($50 billed monthly)

  Up to 5 adults, unlimited children and devices, $5M of insurance, child identity monitoring, parental controls and AI spam call protection.

IdentityIQ

• Secure Basic$8.49

  per month, billed monthly ($86.61 billed yearly)

  Daily 1-bureau credit report monitoring, dark web monitoring, SSN alerts and $1 million identity theft insurance. $10.49 with VPN and anti-virus.

• Secure Plus$11.49

  per month, billed monthly ($117.19 billed yearly)

  Adds annual 3-bureau credit reports and scores and IQ Alerts with application monitoring. $13.49 with VPN and anti-virus.

• Secure Pro$21.49

  per month, billed monthly ($219.19 billed yearly)

  Adds 3-bureau credit report monitoring, bi-annual 3-bureau reports and scores, enhanced monitoring and score alerts. $23.49 with VPN.

• Secure Max$31.49

  per month, billed monthly ($321.21 billed yearly)

  Adds monthly 3-bureau reports and scores, a score simulator and tracker, and $25K family identity theft insurance. $34.99 with VPN.

Aura

• Annual discount

  Lower monthly rate with annual billing

  Aura's pricing page shows Individual at $12 a month billed annually against $15 billed monthly, and Family at $32 against $50.

IdentityIQ

• Annual discount

  Save 15% with yearly billing

  IdentityIQ's pricing page shows a 15% saving on every tier when billed yearly instead of monthly.