IdentityIQ vs Incogni (2026): which should you pick?
As of Nov 13, 2026, we pick Incogni: it is second in our ranking of data removal services, and it grades higher too, 1.8 against 1.6.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Incogni grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
IdentityIQ
Identity theft protection with credit monitoring and insurance
Incogni
Automated data broker opt-outs from the company Surfshark started
Which one is for you
Pick IdentityIQ if
- Fits if you are in the US and want credit and identity monitoring
- Works for people who want insurance behind the monitoring
Look elsewhere if
- Not for you if you are outside the US, as the credit bureaus and SSN alerts are US-only
- Skip it if data removal is the reason, since the plans do not say which tiers include it
- Watch out: family insurance of $25K per member appears only on Secure Max
- Tight if you want a trial, because there is none
- Pricey if you want 3-bureau scores: Plus is $11.49 and Max $31.49
Pick Incogni if
- Fits if you live in the EU, the UK, Canada or the US and want removals sent without doing them yourself
- Works for a household of up to 5 on a Family plan, at $191.88 a year
Look elsewhere if
- Skip it if you want to try it before paying, as there's no free plan or trial, only a 30-day money-back guarantee
- Pricey if you pay monthly: $15.98 against $7.99 a month on the yearly plan
- Tight if you've had many addresses or numbers, as its terms allow one adult and three extras per account
- Pricey if you need custom removals, web scanning or phone support, which start on Unlimited at $179.88 a year
- Not for you if you live outside the US, Canada, the EU, the UK, Switzerland, Norway, Iceland or Liechtenstein
How we grade them
| 1.6GPAIdentityIQWeak | 1.8GPAIncogniWeak | |
|---|---|---|
| Value for money | C$8.49 a month for Secure Basic, level with the data-removal category's middle of $8.49. Three-bureau reports start on Plus at $11.49. | CStandard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year. |
| Free plan and trial | FNo free plan, and the FAQ says it does not typically offer a trial. | FNo free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial. |
| Features | CDark web monitoring, credit monitoring, insurance and restoration help. The gap is in the listing: data removal is named but the plans do not show which tiers include it. | CThe core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers. |
| Ease of use | CNo store rating on record. You set up monitoring with your personal details. | BNo App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time. |
| Platforms and integrations | CWeb only, and the listing names no integrations. | CWeb only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries. |
| Best for | US identity theft protection with credit monitoring | hands-off removals in the US, UK and Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: IdentityIQ and Incogni. How we grade
Price against what you get
IdentityIQ starts at $7.22 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. Incogni starts at $7.99 a month and scores 2.3.
Incogni scores higher, and starts $0.77 a month higher: the question is whether the extra is worth that to you. Of the other data removal services on the chart, 2 score higher than IdentityIQ for less, and 1 scores higher than Incogni for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- IdentityIQ also covers vPN and malware protection.
- Incogni also covers reports.
At a glance
| IdentityIQ | Incogni | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $8.49 per month, or $86.61 billed yearly (Secure Basic) | $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | IDIQ | Incogni Inc. |
| Price read from | identityiq.com | incogni.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
IdentityIQ
- Data removal is listed among its features, but the plan comparison does not show which tiers include it, so confirm before buying if that is the reason.
- The pricing page lists no free trial; the FAQ says it does not typically offer one.
- Family insurance of $25K per member appears only in the Secure Max list.
- Aimed at US consumers: credit bureaus and SSN alerts are US-specific.
Incogni
- Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
- There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
- Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
- Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.
Key features
IdentityIQ
- Dark web and internet monitoring
- Every tier scans the dark web and the wider internet for your personal information and sends alerts.
- Credit monitoring
- Basic and Plus watch one bureau; Pro and Max watch all three. Pro and Max add enhanced monitoring and score change alerts.
- Identity theft insurance
- Each tier lists $1 million in identity theft insurance and stolen funds reimbursement, underwritten by AIG per the page footnotes.
- Restoration support
- Certified restoration specialists work on recovery under a limited power of attorney, and lawyers and experts are covered.
- Opt-out IQ
- Every tier lists a junk mail and Do Not Call opt-out tool.
- VPN and anti-virus add-on
- A toggle on the pricing page adds a VPN for up to 10 devices plus anti-virus and parental controls to any tier.
Incogni
- Automated removal requests
- Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- Recurring requests
- It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- Requests to private brokers
- For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- Custom removals
- Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.
- Progress reports and dashboard
- A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.
- Family accounts
- Family plans cover you and up to 4 other people from one account, with or without custom removals.
Plans
IdentityIQ
Secure Basic$8.49
per month, billed monthly ($86.61 billed yearly)
Daily 1-bureau credit report monitoring, dark web monitoring, SSN alerts and $1 million identity theft insurance. $10.49 with VPN and anti-virus.
Secure Plus$11.49
per month, billed monthly ($117.19 billed yearly)
Adds annual 3-bureau credit reports and scores and IQ Alerts with application monitoring. $13.49 with VPN and anti-virus.
Secure Pro$21.49
per month, billed monthly ($219.19 billed yearly)
Adds 3-bureau credit report monitoring, bi-annual 3-bureau reports and scores, enhanced monitoring and score alerts. $23.49 with VPN.
Secure Max$31.49
per month, billed monthly ($321.21 billed yearly)
Adds monthly 3-bureau reports and scores, a score simulator and tracker, and $25K family identity theft insurance. $34.99 with VPN.
Incogni
Standard$7.99
per month, billed yearly at $95.88 ($15.98 billed monthly)
Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers.
Unlimited$14.99
per month, billed yearly at $179.88 ($29.98 billed monthly)
Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support.
Family$15.99
per month for up to 5 people, billed yearly ($31.98 billed monthly)
Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year.
Family Unlimited$22.99
per month for up to 5 people, billed yearly ($45.98 billed monthly)
Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year.
Ways to pay less
IdentityIQ
- Annual discount
Save 15% with yearly billing
IdentityIQ's pricing page shows a 15% saving on every tier when billed yearly instead of monthly.
Incogni
- Annual discount
50% off with yearly billing
Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.
Common questions
Which is cheaper, IdentityIQ or Incogni?
As of Nov 13, 2026, IdentityIQ is cheaper to start with: $7.22 a month when paid by the year, against $7.99 a month for Incogni. IdentityIQ starts at $8.49 per month, or $86.61 billed yearly (Secure Basic), and Incogni starts at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly).
Which has a free plan, IdentityIQ or Incogni?
As of Nov 13, 2026, neither IdentityIQ nor Incogni has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.