Aura vs BlackCloak (2026): which should you pick?

Pick Aura if

• Fits if you want data removal and identity theft cover on one bill
• Works for families, with up to 5 adults and unlimited children on the Family plan

Look elsewhere if

• Pricey if you only want data removal, since it's only sold inside plans from $12 a month
• Not for you if you live outside the US or Canada, which Aura's terms limit it to
• Skip it if you want the renewal price in writing before you buy, as Aura's pages don't state it
• Watch out: the 60-day money-back guarantee covers only annual plans bought direct, not Amazon purchases or renewals
• Watch out: the $10 Kids plan has no data removal, and full access waits on identity and credit checks

Pick BlackCloak if

• Fits if you're a company covering executives' and families' personal digital lives
• Works for an executive whose employer buys protection for them

Look elsewhere if

• Not for you if you want to buy for yourself, as it is sold through sales to companies
• Skip it if you only want data broker removal, which isn't sold alone as far as we read
• Watch out: no price anywhere, only a demo request
• Watch out: the site's research figures and the $5 million identity theft insurance terms weren't checked by us

Aura

• Aura's terms limit the service to residents of the US and Canada.
• Data removal is not sold alone; it comes in the Individual, Couple and Family plans, and the $10 Kids plan does not include it.
• Yearly plans renew at the price shown in your account, which Aura's pages do not state, and the 'Save 50%' badges beside the prices are not explained.
• The 60-day money-back guarantee covers annual plans bought direct, not via Amazon, and not renewals; full access depends on identity and credit checks.

BlackCloak

• No prices are published; the site routes visitors to a demo request, and the sales-led setup is aimed at executives and companies.
• Data broker removal is one module of a wider platform and is not sold on its own, as far as the pages we read show.
• The vendor says its figures on executive risk come from Techstrong Research and Ponemon Institute studies; these are marketing claims, not checked by us.
• The product page says identity theft insurance reimburses losses up to $5 million; the terms were not read.

Aura

Data broker removal

Sends opt-out requests to 425+ data broker, people-search and junk-mail sites by Aura's count, rescans daily and resubmits when your details reappear. Aura says requests can take up to 30 days.

Google search cleanup

You review your Google results and choose the links you want gone, and Aura files the removal requests with Google for you.

Identity and credit monitoring

3-bureau credit monitoring, an Experian credit lock, alerts when your Social Security number or accounts turn up on the dark web, and home and auto title monitoring.

Insurance and fraud help

Each adult is covered by identity theft insurance, $1M per adult on Individual, and a US-based team helps resolve identity theft or fraud cases.

Antivirus, VPN and passwords

Antivirus for Windows, Mac and Android, a VPN with 100+ locations for Windows, Mac, iOS and Android, and a password manager with Chrome, Firefox and Edge extensions.

Account cleanup and ad blocking

Finds forgotten accounts linked to your email so you can close them, and a browser extension for Chrome, Edge and Safari blocks ads and trackers and sends opt-out requests.

BlackCloak

Data broker removal

Detects exposed data from known executive details, automates takedown requests and says it adapts as brokers change their opt-out steps.

Re-removal of republished data

Says data that is published again is identified and removed on a continuing basis, with progress shown in a live feed in the BlackCloak app.

Privacy and identity defense

Also lists dark web monitoring, search suppression, home blurring, credit monitoring and identity restoration.

Impersonation protection

Lets an executive authenticate calls, texts, video chats and emails from their trusted circle to counter deepfake attacks.

Threat intelligence reports

Provides physical risk reports, executive threat assessments and travel advisories drawn from open, deep and dark web sources.

Concierge team and SOC

On-demand support from a concierge team and a US-based security operations center.

Aura

• Individual$12

  per month, billed annually ($15 billed monthly)

  1 adult and 10 devices: data removal, 3-bureau credit monitoring, $1M identity theft insurance, antivirus, VPN and password manager.

• Couple$22

  per month for 2 adults, billed annually ($29 billed monthly)

  Individual's features for 2 adults and 20 devices, with $2M of identity theft insurance and Trusted Family Access.

• Family$32

  per month for up to 5 adults, billed annually ($50 billed monthly)

  Up to 5 adults, unlimited children and devices, $5M of insurance, child identity monitoring, parental controls and AI spam call protection.

BlackCloak

Pricing could not be confirmed. See blackcloak.io.

Aura

• Annual discount

  Lower monthly rate with annual billing

  Aura's pricing page shows Individual at $12 a month billed annually against $15 billed monthly, and Family at $32 against $50.

BlackCloak

No public discounts listed.