Aura vs PrivacyHawk (2026): which should you pick?
As of Nov 13, 2026, Aura grades higher than PrivacyHawk: 2.6 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Aura grades higher on the free plan, features, ease of use and platforms. PrivacyHawk grades higher on value for money.
Price, platforms and features side by side. The table says where each price was read and when.
Aura
Identity theft protection plans that include data broker removal
PrivacyHawk
Mobile app that removes your data from brokers and old accounts
Which one is for you
Pick Aura if
- Fits if you want data removal and identity theft cover on one bill
- Works for families, with up to 5 adults and unlimited children on the Family plan
Look elsewhere if
- Pricey if you only want data removal, since it's only sold inside plans from $12 a month
- Not for you if you live outside the US or Canada, which Aura's terms limit it to
- Skip it if you want the renewal price in writing before you buy, as Aura's pages don't state it
- Watch out: the 60-day money-back guarantee covers only annual plans bought direct, not Amazon purchases or renewals
- Watch out: the $10 Kids plan has no data removal, and full access waits on identity and credit checks
Pick PrivacyHawk if
- Fits if you want removals handled from your phone
- Works for families, with plans covering up to 4 people
Look elsewhere if
- Pricey if you pay monthly: $19.99 against $74.99 for the year
- Skip it if you want to try first, as nothing is free
- Not for you if you prefer a computer, as only the phone apps are listed
- Watch out: identity theft cover and credit alerts are Platinum, in US terms
- Watch out: the Premium list and the FAQ disagree on where ID theft protection sits
How we grade them
| 2.6GPAAuraGood | 1.8GPAPrivacyHawkWeak | |
|---|---|---|
| Value for money | CIndividual is $12 a month billed annually, $15 monthly: dear for removal alone. It also packs credit monitoring, $1M insurance, antivirus, a VPN and passwords, so we graded it against its listed alternatives like Norton 360, and it's an ordinary price. The renewal price isn't stated. | B$74.99 a year, about $6.25 a month, below the $7.99 that opens the cheaper quarter of the category. Monthly billing is $19.99. |
| Free plan and trial | CAny plan is free for 14 days, once per customer, the only trial in this category. The listing doesn't say whether it wants a card, and full access depends on identity and credit checks. | FNo free plan and no trial listed; the page says to ask support in the app about offers. |
| Features | BAura says it sends opt-outs to 425+ broker sites and rescans daily, and it files Google removals for links you pick. Around that sit credit and dark web monitoring, insurance, antivirus, a VPN and a password manager. Nothing in the removal job is missing. | CBroker removal, footprint cleanup, email unsubscribe and monitoring. The listing shows a gap: the pricing page contradicts itself about where identity theft protection is included. |
| Ease of use | B4.67 from about 110,000 App Store ratings, just shy of the top band. One account covers the lot, though full access waits on identity and credit checks. | CNo store rating on record. Sign-up happens in the app, and you connect accounts. |
| Platforms and integrations | BWeb, Mac, Windows, iPhone and Android, plus browser extensions. There are no integrations or API on record, so it stops at B. | CPhones only: iPhone and Android, with no web, desktop or integrations listed. |
| Best for | data removal bundled with identity protection | a phone app that asks data brokers to remove you |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Aura and PrivacyHawk. How we grade
Price against what you get
Aura starts at $12 a month and scores 3.0 out of 4 on features, ease of use and platforms. PrivacyHawk starts at $6.25 a month when paid by the year and scores 2.0.
Aura scores higher, and starts $5.75 a month higher: the question is whether the extra is worth that to you. Of the other data removal services on the chart, none scores higher than Aura for less, and 2 score higher than PrivacyHawk for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Aura also covers password manager, vPN, ad and tracker blocking and malware protection.
At a glance
| Aura | PrivacyHawk | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $12 per month, billed annually ($15 billed monthly) | $74.99 per year, billed yearly ($19.99 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of any plan, once per customer | None listed |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Aura | PrivacyHawk, Inc. |
| Price read from | aura.com | privacyhawk.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Aura
- Aura's terms limit the service to residents of the US and Canada.
- Data removal is not sold alone; it comes in the Individual, Couple and Family plans, and the $10 Kids plan does not include it.
- Yearly plans renew at the price shown in your account, which Aura's pages do not state, and the 'Save 50%' badges beside the prices are not explained.
- The 60-day money-back guarantee covers annual plans bought direct, not via Amazon, and not renewals; full access depends on identity and credit checks.
PrivacyHawk
- Sign-up and plan choice happen in the iOS or Android app; the site describes it as a mobile app.
- The pricing page says to ask support in the app about trial offers; it lists none.
- The Premium comparison list also names ID Theft Protection, while the FAQ places identity theft insurance in Platinum.
- Identity theft coverage and credit alerts are described in US terms.
Key features
Aura
- Data broker removal
- Sends opt-out requests to 425+ data broker, people-search and junk-mail sites by Aura's count, rescans daily and resubmits when your details reappear. Aura says requests can take up to 30 days.
- Google search cleanup
- You review your Google results and choose the links you want gone, and Aura files the removal requests with Google for you.
- Identity and credit monitoring
- 3-bureau credit monitoring, an Experian credit lock, alerts when your Social Security number or accounts turn up on the dark web, and home and auto title monitoring.
- Insurance and fraud help
- Each adult is covered by identity theft insurance, $1M per adult on Individual, and a US-based team helps resolve identity theft or fraud cases.
- Antivirus, VPN and passwords
- Antivirus for Windows, Mac and Android, a VPN with 100+ locations for Windows, Mac, iOS and Android, and a password manager with Chrome, Firefox and Edge extensions.
- Account cleanup and ad blocking
- Finds forgotten accounts linked to your email so you can close them, and a browser extension for Chrome, Edge and Safari blocks ads and trackers and sends opt-out requests.
PrivacyHawk
- Data broker removal
- The pricing page says it removes data from 300+ brokers and 10,000+ companies, and removes it again if it returns.
- Digital footprint cleanup
- Finds accounts and exposures tied to you and asks the companies behind them to delete the data.
- Email unsubscribe
- Premium lists an AI-driven unsubscribe tool for marketing email.
- Identity theft coverage
- Platinum adds $5M identity theft insurance, SSN and credit alerts and restoration support.
- Dark web monitoring
- Platinum monitors the dark web for your information.
Plans
Aura
Individual$12
per month, billed annually ($15 billed monthly)
1 adult and 10 devices: data removal, 3-bureau credit monitoring, $1M identity theft insurance, antivirus, VPN and password manager.
Couple$22
per month for 2 adults, billed annually ($29 billed monthly)
Individual's features for 2 adults and 20 devices, with $2M of identity theft insurance and Trusted Family Access.
Family$32
per month for up to 5 adults, billed annually ($50 billed monthly)
Up to 5 adults, unlimited children and devices, $5M of insurance, child identity monitoring, parental controls and AI spam call protection.
PrivacyHawk
Premium$74.99
per year, billed yearly ($19.99 billed monthly)
Automatic monthly removals, monitoring, digital footprint cleanup, spam reduction and email unsubscribe.
Platinum$124.99
per year, billed yearly ($29.99 billed monthly)
Premium plus $5M identity theft coverage, dark web monitoring, SSN and credit alerts and 24/7 support.
Premium Family$199.99
per year for up to 4 people ($39.99 billed monthly)
Premium protection for 4 family members.
Platinum Family$299.99
per year for up to 4 people ($49.99 billed monthly)
Platinum protection for 4 people, with $5M identity theft coverage per member.
Ways to pay less
Aura
- Annual discount
Lower monthly rate with annual billing
Aura's pricing page shows Individual at $12 a month billed annually against $15 billed monthly, and Family at $32 against $50.
PrivacyHawk
- Annual discount
Save up to 68% with yearly billing
PrivacyHawk's pricing page shows 68% off Premium and 65% off Platinum when billed yearly rather than monthly.
Common questions
Which is cheaper, Aura or PrivacyHawk?
As of Nov 13, 2026, PrivacyHawk is cheaper to start with: $6.25 a month when paid by the year, against $12 a month for Aura. Aura starts at $12 per month, billed annually ($15 billed monthly), and PrivacyHawk starts at $74.99 per year, billed yearly ($19.99 billed monthly).
Which has a free plan, Aura or PrivacyHawk?
As of Nov 13, 2026, neither Aura nor PrivacyHawk has a free plan. Aura has a free trial.
Which platforms do Aura and PrivacyHawk run on?
As of Nov 13, 2026, only Aura lists a web app, macOS and Windows apps and a browser extension. Both list iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.