Incogni vs PrivacyHawk (2026): which should you pick?
As of Nov 13, 2026, we pick Incogni: it is second in our ranking of data removal services, and they share a 1.8 GPA.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Incogni grades higher on ease of use. PrivacyHawk grades higher on value for money. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Incogni
Automated data broker opt-outs from the company Surfshark started
PrivacyHawk
Mobile app that removes your data from brokers and old accounts
Which one is for you
Pick Incogni if
- Fits if you live in the EU, the UK, Canada or the US and want removals sent without doing them yourself
- Works for a household of up to 5 on a Family plan, at $191.88 a year
Look elsewhere if
- Skip it if you want to try it before paying, as there's no free plan or trial, only a 30-day money-back guarantee
- Pricey if you pay monthly: $15.98 against $7.99 a month on the yearly plan
- Tight if you've had many addresses or numbers, as its terms allow one adult and three extras per account
- Pricey if you need custom removals, web scanning or phone support, which start on Unlimited at $179.88 a year
- Not for you if you live outside the US, Canada, the EU, the UK, Switzerland, Norway, Iceland or Liechtenstein
Pick PrivacyHawk if
- Fits if you want removals handled from your phone
- Works for families, with plans covering up to 4 people
Look elsewhere if
- Pricey if you pay monthly: $19.99 against $74.99 for the year
- Skip it if you want to try first, as nothing is free
- Not for you if you prefer a computer, as only the phone apps are listed
- Watch out: identity theft cover and credit alerts are Platinum, in US terms
- Watch out: the Premium list and the FAQ disagree on where ID theft protection sits
How we grade them
| 1.8GPAIncogniWeak | 1.8GPAPrivacyHawkWeak | |
|---|---|---|
| Value for money | CStandard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year. | B$74.99 a year, about $6.25 a month, below the $7.99 that opens the cheaper quarter of the category. Monthly billing is $19.99. |
| Free plan and trial | FNo free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial. | FNo free plan and no trial listed; the page says to ask support in the app about offers. |
| Features | CThe core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers. | CBroker removal, footprint cleanup, email unsubscribe and monitoring. The listing shows a gap: the pricing page contradicts itself about where identity theft protection is included. |
| Ease of use | BNo App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time. | CNo store rating on record. Sign-up happens in the app, and you connect accounts. |
| Platforms and integrations | CWeb only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries. | CPhones only: iPhone and Android, with no web, desktop or integrations listed. |
| Best for | hands-off removals in the US, UK and Europe | a phone app that asks data brokers to remove you |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Incogni and PrivacyHawk. How we grade
Price against what you get
Incogni starts at $7.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. PrivacyHawk starts at $6.25 a month when paid by the year and scores 2.0.
Incogni scores higher, and starts $1.74 a month higher: the question is whether the extra is worth that to you. Of the other data removal services on the chart, 1 scores higher than Incogni for less, and 2 score higher than PrivacyHawk for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Incogni also covers reports.
At a glance
| Incogni | PrivacyHawk | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly) | $74.99 per year, billed yearly ($19.99 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Incogni Inc. | PrivacyHawk, Inc. |
| Price read from | incogni.com | privacyhawk.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Incogni
- Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
- There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
- Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
- Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.
PrivacyHawk
- Sign-up and plan choice happen in the iOS or Android app; the site describes it as a mobile app.
- The pricing page says to ask support in the app about trial offers; it lists none.
- The Premium comparison list also names ID Theft Protection, while the FAQ places identity theft insurance in Platinum.
- Identity theft coverage and credit alerts are described in US terms.
Key features
Incogni
- Automated removal requests
- Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- Recurring requests
- It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- Requests to private brokers
- For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- Custom removals
- Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.
- Progress reports and dashboard
- A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.
- Family accounts
- Family plans cover you and up to 4 other people from one account, with or without custom removals.
PrivacyHawk
- Data broker removal
- The pricing page says it removes data from 300+ brokers and 10,000+ companies, and removes it again if it returns.
- Digital footprint cleanup
- Finds accounts and exposures tied to you and asks the companies behind them to delete the data.
- Email unsubscribe
- Premium lists an AI-driven unsubscribe tool for marketing email.
- Identity theft coverage
- Platinum adds $5M identity theft insurance, SSN and credit alerts and restoration support.
- Dark web monitoring
- Platinum monitors the dark web for your information.
Plans
Incogni
Standard$7.99
per month, billed yearly at $95.88 ($15.98 billed monthly)
Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers.
Unlimited$14.99
per month, billed yearly at $179.88 ($29.98 billed monthly)
Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support.
Family$15.99
per month for up to 5 people, billed yearly ($31.98 billed monthly)
Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year.
Family Unlimited$22.99
per month for up to 5 people, billed yearly ($45.98 billed monthly)
Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year.
PrivacyHawk
Premium$74.99
per year, billed yearly ($19.99 billed monthly)
Automatic monthly removals, monitoring, digital footprint cleanup, spam reduction and email unsubscribe.
Platinum$124.99
per year, billed yearly ($29.99 billed monthly)
Premium plus $5M identity theft coverage, dark web monitoring, SSN and credit alerts and 24/7 support.
Premium Family$199.99
per year for up to 4 people ($39.99 billed monthly)
Premium protection for 4 family members.
Platinum Family$299.99
per year for up to 4 people ($49.99 billed monthly)
Platinum protection for 4 people, with $5M identity theft coverage per member.
Ways to pay less
Incogni
- Annual discount
50% off with yearly billing
Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.
PrivacyHawk
- Annual discount
Save up to 68% with yearly billing
PrivacyHawk's pricing page shows 68% off Premium and 65% off Platinum when billed yearly rather than monthly.
Common questions
Which is cheaper, Incogni or PrivacyHawk?
As of Nov 13, 2026, PrivacyHawk is cheaper to start with: $6.25 a month when paid by the year, against $7.99 a month for Incogni. Incogni starts at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly), and PrivacyHawk starts at $74.99 per year, billed yearly ($19.99 billed monthly).
Which has a free plan, Incogni or PrivacyHawk?
As of Nov 13, 2026, neither Incogni nor PrivacyHawk has a free plan.
Which platforms do Incogni and PrivacyHawk run on?
As of Nov 13, 2026, only Incogni lists a web app and only PrivacyHawk lists iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.