Aura vs Cloaked (2026): which should you pick?

Pick Aura if

• Fits if you want data removal and identity theft cover on one bill
• Works for families, with up to 5 adults and unlimited children on the Family plan

Look elsewhere if

• Pricey if you only want data removal, since it's only sold inside plans from $12 a month
• Not for you if you live outside the US or Canada, which Aura's terms limit it to
• Skip it if you want the renewal price in writing before you buy, as Aura's pages don't state it
• Watch out: the 60-day money-back guarantee covers only annual plans bought direct, not Amazon purchases or renewals
• Watch out: the $10 Kids plan has no data removal, and full access waits on identity and credit checks

Pick Cloaked if

• Fits if you want removal and masked emails and phone numbers in one app
• Works for a couple or a family of up to 4 sharing one plan

Look elsewhere if

• Skip it if you're outside the US and Canada, where the vendor says it is available
• Not for you if you want to try before paying, since only a free scan exists
• Pricey if you pay monthly, at $14.99 against $9.99 on annual billing
• Watch out: the pricing page doesn't say which plan includes which feature
• Watch out: Family Sharing and Cloaked Pay are marked coming soon

Aura

• Aura's terms limit the service to residents of the US and Canada.
• Data removal is not sold alone; it comes in the Individual, Couple and Family plans, and the $10 Kids plan does not include it.
• Yearly plans renew at the price shown in your account, which Aura's pages do not state, and the 'Save 50%' badges beside the prices are not explained.
• The 60-day money-back guarantee covers annual plans bought direct, not via Amazon, and not renewals; full access depends on identity and credit checks.

Cloaked

• The pricing page lists features in one table and does not say which plan includes which, so confirm what your tier covers before paying.
• No free tier or free trial is shown; the vendor offers a free exposure scan.
• The vendor says it is available in the US and Canada.
• Family Sharing and Cloaked Pay are marked as coming soon, and Privacy Actions is labeled new; none of them is described as part of the current plans.

Aura

Data broker removal

Sends opt-out requests to 425+ data broker, people-search and junk-mail sites by Aura's count, rescans daily and resubmits when your details reappear. Aura says requests can take up to 30 days.

Google search cleanup

You review your Google results and choose the links you want gone, and Aura files the removal requests with Google for you.

Identity and credit monitoring

3-bureau credit monitoring, an Experian credit lock, alerts when your Social Security number or accounts turn up on the dark web, and home and auto title monitoring.

Insurance and fraud help

Each adult is covered by identity theft insurance, $1M per adult on Individual, and a US-based team helps resolve identity theft or fraud cases.

Antivirus, VPN and passwords

Antivirus for Windows, Mac and Android, a VPN with 100+ locations for Windows, Mac, iOS and Android, and a password manager with Chrome, Firefox and Edge extensions.

Account cleanup and ad blocking

Finds forgotten accounts linked to your email so you can close them, and a browser extension for Chrome, Edge and Safari blocks ads and trackers and sends opt-out requests.

Cloaked

Data removal

Removes personal details from people-search sites; the vendor says it covers 1,000+ sites, and the iOS app tracks removals.

Email and phone aliases

Generates unique email addresses and phone numbers for sign-ups so that real contact details are not handed out.

Call Guard

Blocks spam and scam calls and robocalls.

Dark web and SSN monitoring

Sends alerts when personal details turn up in dark web exposures.

VPN and password tools

The pricing page lists an encrypted VPN, a password manager, password generation and authentication codes.

Identity theft insurance

Lists $1 million of insurance against identity theft.

Aura

• Individual$12

  per month, billed annually ($15 billed monthly)

  1 adult and 10 devices: data removal, 3-bureau credit monitoring, $1M identity theft insurance, antivirus, VPN and password manager.

• Couple$22

  per month for 2 adults, billed annually ($29 billed monthly)

  Individual's features for 2 adults and 20 devices, with $2M of identity theft insurance and Trusted Family Access.

• Family$32

  per month for up to 5 adults, billed annually ($50 billed monthly)

  Up to 5 adults, unlimited children and devices, $5M of insurance, child identity monitoring, parental controls and AI spam call protection.

Cloaked

• Individual$9.99

  per month for 1 person, billed annually ($14.99 billed monthly)

  One person. Billed $119.99 a year on the annual plan; the page shows a 40% saving against monthly billing.

• Couple$14.99

  per month for 2 people, billed annually ($19.99 billed monthly)

  You plus one other person. Billed $174.99 a year on the annual plan; the page shows a 40% saving.

• Family$24.99

  per month for 4 people, billed annually ($29.99 billed monthly)

  You plus three others. Billed $299.99 a year on the annual plan; the page shows a 50% saving.

Aura

• Annual discount

  Lower monthly rate with annual billing

  Aura's pricing page shows Individual at $12 a month billed annually against $15 billed monthly, and Family at $32 against $50.

Cloaked

• Annual discount

  Save 40% to 50% with annual billing

  The pricing page shows annual billing at $9.99, $14.99 and $24.99 a month for Individual, Couple and Family, against $14.99, $19.99 and $29.99 billed monthly.