Cloaked vs Incogni (2026): which should you pick?
As of Nov 13, 2026, we pick Incogni: it is second in our ranking of data removal services, though Cloaked grades higher (2.0 against 1.8) on features and platforms.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Incogni grades higher on ease of use. They get the same grade on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Cloaked
Data removal bundled with email and phone aliases and call blocking
Incogni
Automated data broker opt-outs from the company Surfshark started
Which one is for you
Pick Cloaked if
- Fits if you want removal and masked emails and phone numbers in one app
- Works for a couple or a family of up to 4 sharing one plan
Look elsewhere if
- Skip it if you're outside the US and Canada, where the vendor says it is available
- Not for you if you want to try before paying, since only a free scan exists
- Pricey if you pay monthly, at $14.99 against $9.99 on annual billing
- Watch out: the pricing page doesn't say which plan includes which feature
- Watch out: Family Sharing and Cloaked Pay are marked coming soon
Pick Incogni if
- Fits if you live in the EU, the UK, Canada or the US and want removals sent without doing them yourself
- Works for a household of up to 5 on a Family plan, at $191.88 a year
Look elsewhere if
- Skip it if you want to try it before paying, as there's no free plan or trial, only a 30-day money-back guarantee
- Pricey if you pay monthly: $15.98 against $7.99 a month on the yearly plan
- Tight if you've had many addresses or numbers, as its terms allow one adult and three extras per account
- Pricey if you need custom removals, web scanning or phone support, which start on Unlimited at $179.88 a year
- Not for you if you live outside the US, Canada, the EU, the UK, Switzerland, Norway, Iceland or Liechtenstein
How we grade them
| 2.0GPACloakedFair | 1.8GPAIncogniWeak | |
|---|---|---|
| Value for money | C$9.99 per month for one person billed annually is the category's middle ($9.99). Monthly billing is $14.99, Couple $14.99 and Family $24.99. | CStandard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year. |
| Free plan and trial | FNo free plan or trial. The vendor offers a free exposure scan, which is not a trial. | FNo free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial. |
| Features | BRemoval from 1000+ sites plus aliases, call blocking, dark web alerts, a VPN and a password manager. The listing shows no gap in the core job, though the table doesn't say which plan has what. | CThe core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers. |
| Ease of use | CNo store rating on record, and removal needs your personal details before it starts. | BNo App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time. |
| Platforms and integrations | BiPhone, Android, Mac and a browser extension, but US and Canada only and no integrations listed. | CWeb only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries. |
| Best for | removal plus masked emails and phone numbers | hands-off removals in the US, UK and Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cloaked and Incogni. How we grade
Price against what you get
Cloaked starts at $9.99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Incogni starts at $7.99 a month and scores 2.3.
Cloaked scores higher, and starts $2 a month higher: the question is whether the extra is worth that to you. Of the other data removal services on the chart, 2 score higher than Cloaked for less, and 1 scores higher than Incogni for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Cloaked also covers password manager and vPN.
- Incogni also covers reports.
At a glance
| Cloaked | Incogni | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $9.99 per month for 1 person, billed annually ($14.99 billed monthly) | $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| macOS | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Cloaked | Incogni Inc. |
| Price read from | cloaked.com | incogni.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Cloaked
- The pricing page lists features in one table and does not say which plan includes which, so confirm what your tier covers before paying.
- No free tier or free trial is shown; the vendor offers a free exposure scan.
- The vendor says it is available in the US and Canada.
- Family Sharing and Cloaked Pay are marked as coming soon, and Privacy Actions is labeled new; none of them is described as part of the current plans.
Incogni
- Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
- There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
- Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
- Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.
Key features
Cloaked
- Data removal
- Removes personal details from people-search sites; the vendor says it covers 1,000+ sites, and the iOS app tracks removals.
- Email and phone aliases
- Generates unique email addresses and phone numbers for sign-ups so that real contact details are not handed out.
- Call Guard
- Blocks spam and scam calls and robocalls.
- Dark web and SSN monitoring
- Sends alerts when personal details turn up in dark web exposures.
- VPN and password tools
- The pricing page lists an encrypted VPN, a password manager, password generation and authentication codes.
- Identity theft insurance
- Lists $1 million of insurance against identity theft.
Incogni
- Automated removal requests
- Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- Recurring requests
- It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- Requests to private brokers
- For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- Custom removals
- Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.
- Progress reports and dashboard
- A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.
- Family accounts
- Family plans cover you and up to 4 other people from one account, with or without custom removals.
Plans
Cloaked
Individual$9.99
per month for 1 person, billed annually ($14.99 billed monthly)
One person. Billed $119.99 a year on the annual plan; the page shows a 40% saving against monthly billing.
Couple$14.99
per month for 2 people, billed annually ($19.99 billed monthly)
You plus one other person. Billed $174.99 a year on the annual plan; the page shows a 40% saving.
Family$24.99
per month for 4 people, billed annually ($29.99 billed monthly)
You plus three others. Billed $299.99 a year on the annual plan; the page shows a 50% saving.
Incogni
Standard$7.99
per month, billed yearly at $95.88 ($15.98 billed monthly)
Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers.
Unlimited$14.99
per month, billed yearly at $179.88 ($29.98 billed monthly)
Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support.
Family$15.99
per month for up to 5 people, billed yearly ($31.98 billed monthly)
Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year.
Family Unlimited$22.99
per month for up to 5 people, billed yearly ($45.98 billed monthly)
Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year.
Ways to pay less
Cloaked
- Annual discount
Save 40% to 50% with annual billing
The pricing page shows annual billing at $9.99, $14.99 and $24.99 a month for Individual, Couple and Family, against $14.99, $19.99 and $29.99 billed monthly.
Incogni
- Annual discount
50% off with yearly billing
Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.
Common questions
Which is cheaper, Cloaked or Incogni?
As of Nov 12, 2026, Incogni is cheaper to start with: $7.99 a month, against $9.99 a month for Cloaked. Cloaked starts at $9.99 per month for 1 person, billed annually ($14.99 billed monthly), and Incogni starts at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly).
Which has a free plan, Cloaked or Incogni?
As of Nov 12, 2026, neither Cloaked nor Incogni has a free plan.
Which platforms do Cloaked and Incogni run on?
As of Nov 12, 2026, only Cloaked lists macOS, iOS and Android apps and a browser extension and only Incogni lists a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.