The Aura Insider’s Guide
Everything we know about Aura in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Aura
The Insider’s Guide
Identity theft protection plans that include data broker removal
Every plan, grade, refund rule and rival among data removal services, read from Aura’s own pages.
Made by Aura · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Aura’s own pages, its app-store listings and our grades. Every fact in it is on Aura’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 5 of the 6 other data removal services we grade
Aura is an identity theft protection service whose plans bundle data broker removal with credit and dark web monitoring, identity theft insurance, antivirus, a VPN and a password manager. For removal, it sends opt-out requests to 425+ data broker and people-search sites by its count, rescans daily and asks Google to drop search results you pick. Data removal is not sold on its own: it comes in the Individual, Couple and Family plans.
To get you started, here are 9 things to know about Aura, taken from its own pages and our grades.
Great if you'd pay for those anyway, but you can't buy removal on its own, and the renewal price isn't on Aura's pages.
- 1
Best for data removal bundled with identity protection
Aura is an identity theft protection service, and data removal is one part of the bundle.
- 2
Paid plans start at $12 a month
As its pricing page puts it: $12 per month, billed annually ($15 billed monthly).
- 3
You can try it first
14-day free trial of any plan, once per customer
- 4
It runs on 5 platforms
Web, macOS, Windows, iOS and Android, with a browser extension too.
- 5
Data broker removal
Sends opt-out requests to 425+ data broker, people-search and junk-mail sites by Aura's count, rescans daily and resubmits when your details reappear. Aura says requests can take up to 30 days.
- 6
Google search cleanup
You review your Google results and choose the links you want gone, and Aura files the removal requests with Google for you.
- 7
Identity and credit monitoring
3-bureau credit monitoring, an Experian credit lock, alerts when your Social Security number or accounts turn up on the dark web, and home and auto title monitoring.
- 8
A 2.6 GPA, above 5 of 6
That is against the other data removal services we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Aura you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again. That is not a weekend's work, with an AI app builder or without one.
Aura at a glance
- Pricing
- Free trial, from $12 per month, billed annually ($15 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial of any plan, once per customer
- Runs on
- Web, macOS, Windows, iOS, Android, Browser extension
- Made by
- Aura
- Category
- Data Removal Services
- Our grade
- 2.6 GPA, good
- Store rating
- 4.7 on the App Store, 110,262 ratings
The report card
Best for data removal bundled with identity protection
Aura is an identity theft protection service, and data removal is one part of the bundle. Your $12 a month on the yearly plan also buys credit monitoring, $1M of identity theft insurance, antivirus, a VPN and a password manager. Great if you'd pay for those anyway, but you can't buy removal on its own, and the renewal price isn't on Aura's pages.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Individual is $12 a month billed annually, $15 monthly: dear for removal alone. It also packs credit monitoring, $1M insurance, antivirus, a VPN and passwords, so we graded it against its listed alternatives like Norton 360, and it's an ordinary price. The renewal price isn't stated. |
| Free plan and trial | C | Any plan is free for 14 days, once per customer, the only trial in this category. The listing doesn't say whether it wants a card, and full access depends on identity and credit checks. |
| Features | B | Aura says it sends opt-outs to 425+ broker sites and rescans daily, and it files Google removals for links you pick. Around that sit credit and dark web monitoring, insurance, antivirus, a VPN and a password manager. Nothing in the removal job is missing. |
| Ease of use | B | 4.67 from about 110,000 App Store ratings, just shy of the top band. One account covers the lot, though full access waits on identity and credit checks. |
| Platforms and integrations | B | Web, Mac, Windows, iPhone and Android, plus browser extensions, so it's on everything you own. There are no integrations or API on record, so it stops at B. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Aura is for
- Great if you want data removal and identity theft cover on one bill
- Good for families, with up to 5 adults and unlimited children on the Family plan
- Handy when you'd otherwise pay separately for antivirus, a VPN and a password manager
Who it is not for
- Pricey if you only want data removal, since it's only sold inside plans from $12 a month
- Not for you if you live outside the US or Canada, which Aura's terms limit it to
- Skip it if you want the renewal price in writing before you buy, as Aura's pages don't state it
Good to know
Good for
- People who want data removal and identity theft protection on one bill
- Families covering up to 5 adults and their children
- Replacing a separate antivirus, VPN and password manager
Worth knowing
- Aura's terms limit the service to residents of the US and Canada.
- Data removal is not sold alone; it comes in the Individual, Couple and Family plans, and the $10 Kids plan does not include it.
- Yearly plans renew at the price shown in your account, which Aura's pages do not state, and the 'Save 50%' badges beside the prices are not explained.
- The 60-day money-back guarantee covers annual plans bought direct, not via Amazon, and not renewals; full access depends on identity and credit checks.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$12
A month to start
Aura is a paid product with a free trial, starting at $12 per month, billed annually ($15 billed monthly).
The listing doesn't say whether it wants a card, and full access depends on identity and credit checks.
Individual
$12
per month, billed annually ($15 billed monthly)
1 adult and 10 devices: data removal, 3-bureau credit monitoring, $1M identity theft insurance, antivirus, VPN and password manager.
Couple
$22
per month for 2 adults, billed annually ($29 billed monthly)
Individual's features for 2 adults and 20 devices, with $2M of identity theft insurance and Trusted Family Access.
Family
$32
per month for up to 5 adults, billed annually ($50 billed monthly)
Up to 5 adults, unlimited children and devices, $5M of insurance, child identity monitoring, parental controls and AI spam call protection.
Trying it first
14-day free trial of any plan, once per customer
Read from aura.com on Oct 18, 2026.
Ways to pay less
Annual discount
Lower monthly rate with annual billing
Aura's pricing page shows Individual at $12 a month billed annually against $15 billed monthly, and Family at $32 against $50.
Stated on aura.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
6
Places it runs: Web, macOS, Windows, iOS, Android and Browser extension
Identity theft protection plans that include data broker removal. Here is what it does, as its own site describes it, and what it covers: password manager, vPN, ad and tracker blocking, malware protection, data removal.
Around that sit credit and dark web monitoring, insurance, antivirus, a VPN and a password manager.
- Data broker removal
- Sends opt-out requests to 425+ data broker, people-search and junk-mail sites by Aura's count, rescans daily and resubmits when your details reappear. Aura says requests can take up to 30 days.
- Google search cleanup
- You review your Google results and choose the links you want gone, and Aura files the removal requests with Google for you.
- Identity and credit monitoring
- 3-bureau credit monitoring, an Experian credit lock, alerts when your Social Security number or accounts turn up on the dark web, and home and auto title monitoring.
- Insurance and fraud help
- Each adult is covered by identity theft insurance, $1M per adult on Individual, and a US-based team helps resolve identity theft or fraud cases.
- Antivirus, VPN and passwords
- Antivirus for Windows, Mac and Android, a VPN with 100+ locations for Windows, Mac, iOS and Android, and a password manager with Chrome, Firefox and Edge extensions.
- Account cleanup and ad blocking
- Finds forgotten accounts linked to your email so you can close them, and a browser extension for Chrome, Edge and Safari blocks ads and trackers and sends opt-out requests.
Where it runs
- Web
- macOS
- Windows
- iOS
- Android
- Browser extension
What it works with
Its own pages name no integrations.
Aura is made by Aura.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
5/6
Other data removal services it is graded above
Aura's GPA of 2.6 is higher than 5 of the 6 other data removal services we grade.
It stands best on features (B, above 3 of 6) and worst on value for money (C, above 1).
Its paid plans start at $12 a month, against a middle price of $8 for the category: 5 of the 6 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 7 data removal services we grade, cut by the letter each got. Aura’s own letter is outlined.
- CValue for moneyAbove 1 of 6
- CFree plan and trialAbove 5 of 6
- BFeaturesAbove 3 of 6
- BEase of useAbove 1 of 6
- BPlatforms and integrationsAbove 3 of 6
Price against what you get
Each dot is one of 7 data removal services. Further left costs less; higher up scores better on features, ease of use and platforms. Aura is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Aura you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 5 of the 6 other data removal services we grade. It costs $144 a year.
What you could make
- Ad and tracker blocking: an app builder makes this well.
What you could not
- Opt-out requests to hundreds of data brokers, sent again whenever they list you again.
- An engine that recognises new malware as it appears.
- Servers in dozens of countries, kept fast and private.
- A password vault, the last thing anyone should make for themselves.
- Apps for macOS, Windows, iOS and Android that stay in step with each other.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Aura’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Incogni, DeleteMe, Privacy Bee, Optery and Norton 360
The 5 tools Aura is most often weighed against, with where each one differs from it.
- 1.8GPA
Incogni
From $7.99/mo
Automated data broker opt-outs from the company Surfshark started.
- Only Aura lists macOS, Windows, iOS and Android apps.
- Only Aura lists a browser extension.
- Aura also covers password manager, vPN, ad and tracker blocking and malware protection.
- 1.8GPA
DeleteMe
From $129/yr
Data broker removal handled by privacy staff, sold by the year.
- Only Aura lists macOS, Windows, iOS and Android apps.
- Only Aura lists a browser extension.
- Aura also covers password manager, vPN, ad and tracker blocking and malware protection.
- 2.4GPA
Privacy Bee
From $8/mo
Data broker removal with custom takedowns and a white-glove tier.
- Only Aura lists macOS and Windows apps.
- Only Aura lists a browser extension.
- Aura also covers password manager, vPN, ad and tracker blocking and malware protection.
- 2.8GPA
Optery
Free plan · from $3.25/mo
Data broker removal with a free exposure report and screenshot proof.
- Optery has a free plan. Aura does not, though it has a free trial.
- Only Aura lists macOS and Windows apps.
- Only Aura lists a browser extension.
- 2.8GPA
Norton 360
Free trial · from $84.99/yr
Antivirus suite with VPN, password manager and PC cloud backup.
- Only Aura lists a web app.
- Only Aura lists a browser extension.
- Aura also covers data removal.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Aura free?
No, Aura is a paid product, but you can try it first. 14-day free trial of any plan, once per customer.
How much does Aura cost?
Aura lists 3 plans. Individual: $12 per month, billed annually ($15 billed monthly).
What platforms does Aura work on?
Aura is available on Web, macOS, Windows, iOS and Android. It also has a browser extension.
Does Aura offer any discounts?
Aura publicly lists the following: Lower monthly rate with annual billing.
How is Aura rated?
Aura's iPhone and iPad app averages 4.7 out of 5 from 110,262 ratings on the App Store in the United States, as read on Oct 18, 2026.
Does Aura have a Linux app?
No Linux app was listed when its pages were read on Oct 18, 2026. Aura is listed for Web, macOS, Windows, iOS and Android.
Is Aura open source?
Aura is not described as open source on its own site, as read on Oct 18, 2026.
Who makes Aura?
Aura is made by Aura.
What are the alternatives to Aura?
The closest alternatives to Aura in our directory are Incogni, DeleteMe, Privacy Bee, Optery and Norton 360.
How does Aura compare with other data removal services?
Aura's GPA of 2.6 is higher than 5 of the 6 other data removal services we grade.
Is Aura good value for money?
ToolGPA grades Aura C for value for money. Its paid plans start at $12 a month, against a middle price of $8 for the category: 5 of the 6 others that charge start lower.
Could I make my own version of Aura?
To replace Aura you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again.
Where this guide comes from
The prices, plans, platforms and features were read from Aura’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Aura's own pages on 18 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Aura. Prices change, so check aura.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Aura, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/aura
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Aura: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/aura
Know someone choosing between data removal services?
Send them this guide: toolgpa.com/tools/aura/guide
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See our other guides
The best-graded data removal services after Aura, each with an Insider's Guide of its own.
- Data Removal Services Insider's GuideEvery one of the 7 data removal services we grade, compared
- Optery Insider's GuideData broker removal with a free exposure report and screenshot proof2.8 GPA
- Privacy Bee Insider's GuideData broker removal with custom takedowns and a white-glove tier2.4 GPA
- EasyOptOuts Insider's GuideLow-cost automated opt-outs from 200+ US people-search sites2.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Aura’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Aura is a trademark of its owner, and this guide is not made, paid for or approved by Aura. Prices and plans change: check aura.com before you buy.