The Incogni Insider’s Guide
Everything we know about Incogni in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Incogni
The Insider’s Guide
Automated data broker opt-outs from the company Surfshark started
Every plan, grade, refund rule and rival among data removal services, read from Incogni’s own pages.
Made by Incogni Inc. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Incogni’s own pages, its app-store listings and our grades. Every fact in it is on Incogni’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 0 of the 6 other data removal services we grade
Incogni sends removal requests to data brokers and people-search sites on your behalf, citing privacy laws such as the GDPR and CCPA, and keeps sending them so your records do not come back. It was started inside Surfshark, the VPN company, which its About page names as the owner. Unlimited plans add custom requests for sites outside its list, and family plans cover up to 5 people. It is a web service with no app listed on its site.
To get you started, here are 8 things to know about Incogni, taken from its own pages and our grades.
There's nothing free, though, and paying monthly costs double, so it only really makes sense by the year.
- 1
Best for hands-off removals in the US, UK and Europe
Incogni is the set-and-forget pick, and one of only two here that take people in the EU as well as the US, Canada and the UK.
- 2
Paid plans start at $7.99 a month
As its pricing page puts it: $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly).
- 3
It runs on Web
Web.
- 4
Automated removal requests
Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- 5
Recurring requests
It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- 6
Requests to private brokers
For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- 7
A 1.8 GPA, above 0 of 6
That is against the other data removal services we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Incogni you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again. That is not a weekend's work, with an AI app builder or without one.
Incogni at a glance
- Pricing
- Paid, from $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Incogni Inc.
- Category
- Data Removal Services
- Our grade
- 1.8 GPA, weak
The report card
Best for hands-off removals in the US, UK and Europe
Incogni is the set-and-forget pick, and one of only two here that take people in the EU as well as the US, Canada and the UK. You sign one form and it keeps sending removal requests, to 420+ brokers by its own count. There's nothing free, though, and paying monthly costs double, so it only really makes sense by the year.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Standard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year. |
| Free plan and trial | F | No free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial. |
| Features | C | The core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers. |
| Ease of use | B | No App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time. |
| Platforms and integrations | C | Web only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Incogni is for
- Great if you live in the EU, where most removal services here won't take you
- Handy when you want removals on autopilot after signing a single form
- Good for households of up to 5, managed from one account on a Family plan
Who it is not for
- Skip it if you want to try it before paying, as there's no free plan or trial
- Pricey if you pay monthly, at $15.98 against $7.99 a month on the yearly plan
- Tight if you've had lots of addresses or numbers, as its terms allow three extras per account
Good to know
Good for
- People in the US, Canada, the UK or Europe who want broker opt-outs on autopilot
- Households covering up to 5 people on one bill
- Getting pages outside the standard broker list removed, on Unlimited
Worth knowing
- Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
- There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
- Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
- Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$7.99
A month to start
Incogni is a paid product, starting at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly).
No free plan and no trial, so you pay before a single request goes out.
Standard
$7.99
per month, billed yearly at $95.88 ($15.98 billed monthly)
Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers.
Unlimited
$14.99
per month, billed yearly at $179.88 ($29.98 billed monthly)
Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support.
Family
$15.99
per month for up to 5 people, billed yearly ($31.98 billed monthly)
Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year.
Family Unlimited
$22.99
per month for up to 5 people, billed yearly ($45.98 billed monthly)
Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year.
Read from incogni.com on Oct 18, 2026.
Ways to pay less
Annual discount
50% off with yearly billing
Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.
Stated on incogni.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Automated data broker opt-outs from the company Surfshark started. Here is what it does, as its own site describes it, and what it covers: reports, data removal.
The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers.
- Automated removal requests
- Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- Recurring requests
- It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- Requests to private brokers
- For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- Custom removals
- Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.
- Progress reports and dashboard
- A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.
- Family accounts
- Family plans cover you and up to 4 other people from one account, with or without custom removals.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Incogni is made by Incogni Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/6
Other data removal services it is graded above
Incogni's GPA of 1.8 is higher than 0 of the 6 other data removal services we grade, and level with 2.
It stands best on ease of use (B, above 1 of 6) and worst on free plan and trial (F, above 0).
Its paid plans start at $7.99 a month, against a middle price of $8 for the category: 2 of the 6 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 7 data removal services we grade, cut by the letter each got. Incogni’s own letter is outlined.
- CValue for moneyAbove 1 of 6
- FFree plan and trialAbove 0 of 6
- CFeaturesAbove 0 of 6
- BEase of useAbove 1 of 6
- CPlatforms and integrationsAbove 0 of 6
Price against what you get
Each dot is one of 7 data removal services. Further left costs less; higher up scores better on features, ease of use and platforms. Incogni is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Incogni you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 4 of the 6 other data removal services grade higher. It costs $95.88 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Opt-out requests to hundreds of data brokers, sent again whenever they list you again.
What this rests on. Incogni’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
DeleteMe, Optery, EasyOptOuts, Aura and Kanary
The 5 tools Incogni is most often weighed against, with where each one differs from it.
- 1.8GPA
DeleteMe
From $129/yr
Data broker removal handled by privacy staff, sold by the year.
- 2.8GPA
Optery
Free plan · from $3.25/mo
Data broker removal with a free exposure report and screenshot proof.
- Optery has a free plan. Incogni does not.
- Only Optery lists iOS and Android apps.
- 2.2GPA
EasyOptOuts
From $19.99/yr
Low-cost automated opt-outs from 200+ US people-search sites.
- 2.6GPA
Aura
Free trial · from $12/mo
Identity theft protection plans that include data broker removal.
- Only Aura lists macOS, Windows, iOS and Android apps.
- Only Aura lists a browser extension.
- Incogni also covers reports.
- 1.8GPA
Kanary
From $250/yr
Threat-based personal data removal for people at risk of doxxing.
- Only Kanary lists iOS and Android apps.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Incogni free?
No. Incogni is a paid product, starting at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly).
How much does Incogni cost?
Incogni lists 4 plans. Standard: $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly).
What platforms does Incogni work on?
Incogni is available on Web.
Does Incogni offer any discounts?
Incogni publicly lists the following: 50% off with yearly billing.
Does Incogni have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Incogni is listed for Web.
Does Incogni have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Incogni is listed for Web.
Is Incogni open source?
Incogni is not described as open source on its own site, as read on Oct 18, 2026.
Who makes Incogni?
Incogni is made by Incogni Inc.
What are the alternatives to Incogni?
The closest alternatives to Incogni in our directory are DeleteMe, Optery, EasyOptOuts, Aura and Kanary.
How does Incogni compare with other data removal services?
Incogni's GPA of 1.8 is higher than 0 of the 6 other data removal services we grade, and level with 2.
Is Incogni good value for money?
ToolGPA grades Incogni C for value for money. Its paid plans start at $7.99 a month, against a middle price of $8 for the category: 2 of the 6 others that charge start lower.
Could I make my own version of Incogni?
To replace Incogni you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again.
Where this guide comes from
The prices, plans, platforms and features were read from Incogni’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Incogni's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Incogni Inc. Prices change, so check incogni.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Incogni, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/incogni
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Incogni: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/incogni
Know someone choosing between data removal services?
Send them this guide: toolgpa.com/tools/incogni/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded data removal services after Incogni, each with an Insider's Guide of its own.
- Data Removal Services Insider's GuideEvery one of the 7 data removal services we grade, compared
- Optery Insider's GuideData broker removal with a free exposure report and screenshot proof2.8 GPA
- Aura Insider's GuideIdentity theft protection plans that include data broker removal2.6 GPA
- Privacy Bee Insider's GuideData broker removal with custom takedowns and a white-glove tier2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Incogni’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Incogni is a trademark of its owner, and this guide is not made, paid for or approved by Incogni Inc. Prices and plans change: check incogni.com before you buy.