Data Removal Services

Contents

1. 01WelcomeWhat these tools do, how many we grade and what to know before choosing
2. 02Our top threeThe three we'd look at first, and who each one suits
3. 03The gradesThe highest graded, and how the whole category does on each subject
4. 04Keep or make?Which are worth paying for, and which you could make yourself
5. 05Every toolAll of them, best graded first, with what each costs
6. 06Quick answersThe questions people ask when choosing, each answered in a line or two
7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Data Removal Services page too, where it is kept up to date. Checked Oct 18, 2026.

Find your name, address and phone number on data broker sites and have them taken down, again and again.

Before you choose, here are 5 things to know about data removal services, worked out from every one we grade.

1. 1

   We grade 7 data removal services

   1 of them are free or have a free plan, and 1 more let you try before paying. Everything in this guide comes from their own pages and our grades.

2. 2

   4 of 7 have iPhone and Android apps

   7 run in a web browser and 1 have a Windows app. Check the one you need before you fall for anything.

3. 3

   The middle GPA is 2.2

   0 score 3.0 or higher. The highest is Optery, at 2.8.

4. 4

   Best free option: Optery

   Optery has the highest GPA of the free ones, 2.8. Data broker removal with a free exposure report and screenshot proof.

5. 5

   7 worth keeping, 0 you could make

   By our keep-or-make rules, 7 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.

Part 02 · Top three

Our top three

The three we'd look at first, and who each one suits

The three data removal services we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.

1. 1st

   

   2.8GPA

   Optery

   Free plan · from $3.25/mo

   For: Most people who want their details off broker sites

   Optery's free account shows where your name, address and phone number appear, with a screenshot and link for each profile and a scan of Google and Bing, but removes nothing. Core is $39 a year ($3.99 billed monthly) and files removals at 375+ sites by Optery's count, at least every 30 days, it says. Extended, at $149 a year, adds name variations, past cities, a human agent and before-and-after screenshot reports. Know the limits: Core covers one name and one city and state, personal plans are only for adults in the US, Canada outside Quebec, Australia, New Zealand and South Africa, and there is no trial, only a 30-day money-back guarantee.

   The Optery Insider’s Guide

2. 2nd

   

   1.8GPA

   Incogni

   From $7.99/mo

   For: People in the UK and Europe, and households of up to 5

   Incogni sends removal requests to data brokers, public and private, citing laws such as the GDPR and CCPA, after you sign one authorization form; it says it covers 420+ brokers and keeps resending requests. Standard is $95.88 a year ($15.98 billed monthly), and Family covers up to 5 people for $191.88 a year. It serves the US, Canada, the UK, the EU and a few other European countries. It is second because it costs more and shows nothing first: there is no free plan or trial, its terms allow three extra emails, addresses or phone numbers per account, and custom requests need Unlimited at $179.88 a year.

   The Incogni Insider’s Guide

3. 3rd

   

   2.2GPA

   EasyOptOuts

   From $19.99/yr

   For: US residents who want to pay the least

   EasyOptOuts files opt-outs automatically at 200+ people-search sites and a few large brokers such as Acxiom and LexisNexis, by its own count, for $19.99 a year. It asks only for your legal name, birth date, current address and email, with past addresses, other names and phone numbers optional, and offers a 150-day money-back guarantee. It is third because it does less: it is for US residents only, it says it rescans every 4 months, there are no custom requests or family plan, and PeopleConnect sites such as Intelius and TruthFinder are left to you.

   The EasyOptOuts Insider’s Guide

Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 7 highest graded data removal services, then how the whole category does on each subject.

Tool	Value	Free	Features	Ease	Platforms	GPA
Optery	B	C	B	B	B	2.8
Aura	C	C	B	B	B	2.6
Privacy Bee	C	D	B	B	B	2.4
EasyOptOuts	A	F	C	B	C	2.2
DeleteMe	C	F	C	B	C	1.8
Incogni	C	F	C	B	C	1.8
Kanary	D	F	B	C	B	1.8

Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where data removal services land, by the same rules for every tool.

• 7

  Keep it

  It does something you could not reasonably make for yourself, or it costs nothing.

• 0

  Your call

  You could make the core of it, and you would give something up.

• 0

  You could make this

  What it does is the kind of thing an AI app builder makes well, and it charges every month.

Every data removal service we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.

1. 1OpteryFree plan · from $3.25/mo2.8
2. 2AuraFree trial · from $12/mo2.6
3. 3Privacy BeeFrom $8/mo2.4
4. 4EasyOptOutsFrom $19.99/yr2.2
5. 5DeleteMeFrom $129/yr1.8
6. 6IncogniFrom $7.99/mo1.8
7. 7KanaryFrom $250/yr1.8

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

• 2,281

  tools graded

• 73

  categories

• 426

  price changes on record

• 579

  apps priced in 12 countries