The BrandYourself Insider’s Guide
Everything we know about BrandYourself in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
BrandYourself
The Insider’s Guide
Online reputation software with data broker opt-outs
Every plan, grade, refund rule and rival among data removal services, read from BrandYourself’s own pages.
Made by BrandYourself · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from BrandYourself’s own pages, its app-store listings and our grades. Every fact in it is on BrandYourself’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 4 of the 15 other data removal services we grade
BrandYourself sells online reputation and privacy tools to individuals and businesses. Its software scores what appears when someone searches your name and gives an action plan, and its privacy feature files opt-out requests with 50+ data brokers. Managed services for negative Google results and reviews are sold separately.
To get you started, here are 7 things to know about BrandYourself, taken from its own pages and our grades.
It covers fewer brokers than dedicated removal services.
- 1
Best for checking what a name search shows, plus broker opt-outs
We could not read a software price on the site, only a few dollars a month, and managed services are quoted by consultation.
- 2
It runs on Web
Web.
- 3
Free privacy scan
A free scan, which the site says takes 60 seconds, shows where data brokers expose your address, phone, email and other details.
- 4
Data broker opt-outs
Its PrivacyProtector feature processes removal requests with 50+ major data brokers, per the site.
- 5
Reputation score and action plan
Scores your search results and suggests content to publish and risks to fix; the site suggests about 30 minutes a week.
- 6
A 1.8 GPA, above 4 of 15
That is against the other data removal services we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace BrandYourself you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again. That is not a weekend's work, with an AI app builder or without one.
BrandYourself at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- BrandYourself
- Category
- Data Removal Services
- Our grade
- 1.8 GPA, weak
The report card
Best for checking what a name search shows, plus broker opt-outs
BrandYourself scores what appears when someone searches your name, gives an action plan and files opt-outs with 50-plus data brokers. We could not read a software price on the site, only a few dollars a month, and managed services are quoted by consultation. It covers fewer brokers than dedicated removal services.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No software price was readable; the site says a few dollars a month, so it is graded the middle. Managed services run to about $2,000 a year or are quoted. |
| Free plan and trial | D | A free scan and reputation score, but no trial of the broker opt-outs and no free plan. |
| Features | C | Privacy scan, reputation score, social cleanup and opt-outs with 50-plus brokers. The listing shows it covers fewer brokers than some dedicated services. |
| Ease of use | C | No store rating on record. You follow an action plan and spend about 30 minutes a week on it. |
| Platforms and integrations | C | Web only, and the listing names no integrations. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who BrandYourself is for
- Fits if you want to see and fix what your name search shows
- Works for people who will follow a weekly action plan
Who it is not for
- Skip it if you want a price up front: none was readable, only a few dollars a month
- Too light on brokers if that is the reason: 50-plus by its own count, fewer than some rivals
- Watch out: managed reputation services are priced by consultation
- Tight if you want hands-off removal, as the software relies on you following the plan
Good to know
Good for
- People who also want to improve their Google results
- Those who want a free scan before paying
- Professionals handling reputation and privacy in one place
Worth knowing
- No price was readable on the site pages we could open; the software is described only as a few dollars a month.
- Covers 50+ data brokers by its own count, fewer than some dedicated removal services.
- Managed reputation services are priced by consultation, not listed.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
BrandYourself's current pricing could not be confirmed from its own site.
No software price was readable; the site says a few dollars a month, so it is graded the middle.
We could not confirm BrandYourself’s current prices from its own site, so this guide lists no plans. brandyourself.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Online reputation software with data broker opt-outs. Here is what it does, as its own site describes it, and what it covers: reports, data removal.
The listing shows it covers fewer brokers than some dedicated services.
- Free privacy scan
- A free scan, which the site says takes 60 seconds, shows where data brokers expose your address, phone, email and other details.
- Data broker opt-outs
- Its PrivacyProtector feature processes removal requests with 50+ major data brokers, per the site.
- Reputation score and action plan
- Scores your search results and suggests content to publish and risks to fix; the site suggests about 30 minutes a week.
- Social media cleanup
- A separate tool scans social accounts for posts that could hurt your reputation.
- Managed services
- Sold separately: negative Google result removal, personal branding, review and Glassdoor management.
Where it runs
- Web
What it works with
Its own pages name no integrations.
BrandYourself is made by BrandYourself.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/15
Other data removal services it is graded above
BrandYourself's GPA of 1.8 is higher than 4 of the 15 other data removal services we grade, and level with 4.
It stands best on value for money (C, above 2 of 15) and worst on free plan and trial (D, above 10).
Each grade against the category
Every bar is all 16 data removal services we grade, cut by the letter each got. BrandYourself’s own letter is outlined.
- CValue for moneyAbove 2 of 15
- DFree plan and trialAbove 10 of 15
- CFeaturesAbove 1 of 15
- CEase of useAbove 0 of 15
- CPlatforms and integrationsAbove 0 of 15
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace BrandYourself you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 7 of the 15 other data removal services grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Opt-out requests to hundreds of data brokers, sent again whenever they list you again.
What this rests on. BrandYourself’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
ReputationDefender, DeleteMe, Optery, Incogni and Privacy Bee
The 5 tools BrandYourself is most often weighed against, with where each one differs from it.
- 1.6GPA
ReputationDefender
Paid
Consultation-led search and people-search cleanup from Norton.
- 1.8GPA
DeleteMe
From $129/yr
Data broker removal handled by privacy staff, sold by the year.
- 2.8GPA
Optery
Free plan · from $3.25/mo
Data broker removal with a free exposure report and screenshot proof.
- Optery has a free plan. BrandYourself does not.
- Only Optery lists iOS and Android apps.
- 1.8GPA
Incogni
From $7.99/mo
Automated data broker opt-outs from the company Surfshark started.
- 2.4GPA
Privacy Bee
From $8/mo
Data broker removal with custom takedowns and a white-glove tier.
- Only Privacy Bee lists iOS and Android apps.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
9
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is BrandYourself free?
No. BrandYourself is a paid product.
What platforms does BrandYourself work on?
BrandYourself is available on Web.
Does BrandYourself have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. BrandYourself is listed for Web.
Does BrandYourself have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. BrandYourself is listed for Web.
Is BrandYourself open source?
BrandYourself is not described as open source on its own site, as read on Nov 13, 2026.
Who makes BrandYourself?
BrandYourself is made by a company of the same name.
What are the alternatives to BrandYourself?
The closest alternatives to BrandYourself in our directory are ReputationDefender, DeleteMe, Optery, Incogni and Privacy Bee.
How does BrandYourself compare with other data removal services?
BrandYourself's GPA of 1.8 is higher than 4 of the 15 other data removal services we grade, and level with 4.
Could I make my own version of BrandYourself?
To replace BrandYourself you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again.
Where this guide comes from
The prices, plans, platforms and features were read from BrandYourself’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from BrandYourself's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by BrandYourself. Prices change, so check brandyourself.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- BrandYourself, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/brandyourself
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "BrandYourself: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/brandyourself
Know someone choosing between data removal services?
Send them this guide: toolgpa.com/tools/brandyourself/guide
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See our other guides
The best-graded data removal services after BrandYourself, each with an Insider's Guide of its own.
- Data Removal Services Insider's GuideEvery one of the 16 data removal services we grade, compared
- Mozilla Monitor Insider's GuideFree data breach scanner with alerts and guided fix steps2.8 GPA
- Optery Insider's GuideData broker removal with a free exposure report and screenshot proof2.8 GPA
- Aura Insider's GuideIdentity theft protection plans that include data broker removal2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what BrandYourself’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. BrandYourself is a trademark of its owner, and this guide is not made, paid for or approved by BrandYourself. Prices and plans change: check brandyourself.com before you buy.