BrandYourself vs Incogni (2026): which should you pick?
As of Nov 13, 2026, we pick Incogni: it is second in our ranking of data removal services, and they share a 1.8 GPA.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
BrandYourself grades higher on the free plan. Incogni grades higher on ease of use. They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Incogni
Automated data broker opt-outs from the company Surfshark started
Which one is for you
Pick BrandYourself if
- Fits if you want to see and fix what your name search shows
- Works for people who will follow a weekly action plan
Look elsewhere if
- Skip it if you want a price up front: none was readable, only a few dollars a month
- Too light on brokers if that is the reason: 50-plus by its own count, fewer than some rivals
- Watch out: managed reputation services are priced by consultation
- Tight if you want hands-off removal, as the software relies on you following the plan
Pick Incogni if
- Fits if you live in the EU, the UK, Canada or the US and want removals sent without doing them yourself
- Works for a household of up to 5 on a Family plan, at $191.88 a year
Look elsewhere if
- Skip it if you want to try it before paying, as there's no free plan or trial, only a 30-day money-back guarantee
- Pricey if you pay monthly: $15.98 against $7.99 a month on the yearly plan
- Tight if you've had many addresses or numbers, as its terms allow one adult and three extras per account
- Pricey if you need custom removals, web scanning or phone support, which start on Unlimited at $179.88 a year
- Not for you if you live outside the US, Canada, the EU, the UK, Switzerland, Norway, Iceland or Liechtenstein
How we grade them
| 1.8GPABrandYourselfWeak | 1.8GPAIncogniWeak | |
|---|---|---|
| Value for money | CNo software price was readable; the site says a few dollars a month, so it is graded the middle. Managed services run to about $2,000 a year or are quoted. | CStandard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year. |
| Free plan and trial | DA free scan and reputation score, but no trial of the broker opt-outs and no free plan. | FNo free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial. |
| Features | CPrivacy scan, reputation score, social cleanup and opt-outs with 50-plus brokers. The listing shows it covers fewer brokers than some dedicated services. | CThe core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers. |
| Ease of use | CNo store rating on record. You follow an action plan and spend about 30 minutes a week on it. | BNo App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time. |
| Platforms and integrations | CWeb only, and the listing names no integrations. | CWeb only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries. |
| Best for | checking what a name search shows, plus broker opt-outs | hands-off removals in the US, UK and Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BrandYourself and Incogni. How we grade
Where they differ
At a glance
| BrandYourself | Incogni | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | BrandYourself | Incogni Inc. |
| Price read from | Not confirmed | incogni.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
BrandYourself
- No price was readable on the site pages we could open; the software is described only as a few dollars a month.
- Covers 50+ data brokers by its own count, fewer than some dedicated removal services.
- Managed reputation services are priced by consultation, not listed.
Incogni
- Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein.
- There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate.
- Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests.
- Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans.
Key features
BrandYourself
- Free privacy scan
- A free scan, which the site says takes 60 seconds, shows where data brokers expose your address, phone, email and other details.
- Data broker opt-outs
- Its PrivacyProtector feature processes removal requests with 50+ major data brokers, per the site.
- Reputation score and action plan
- Scores your search results and suggests content to publish and risks to fix; the site suggests about 30 minutes a week.
- Social media cleanup
- A separate tool scans social accounts for posts that could hurt your reputation.
- Managed services
- Sold separately: negative Google result removal, personal branding, review and Glassdoor management.
Incogni
- Automated removal requests
- Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you.
- Recurring requests
- It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round.
- Requests to private brokers
- For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway.
- Custom removals
- Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites.
- Progress reports and dashboard
- A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed.
- Family accounts
- Family plans cover you and up to 4 other people from one account, with or without custom removals.
Plans
BrandYourself
Pricing could not be confirmed. See brandyourself.com.
Incogni
Standard$7.99
per month, billed yearly at $95.88 ($15.98 billed monthly)
Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers.
Unlimited$14.99
per month, billed yearly at $179.88 ($29.98 billed monthly)
Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support.
Family$15.99
per month for up to 5 people, billed yearly ($31.98 billed monthly)
Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year.
Family Unlimited$22.99
per month for up to 5 people, billed yearly ($45.98 billed monthly)
Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year.
Ways to pay less
BrandYourself
No public discounts listed.
Incogni
- Annual discount
50% off with yearly billing
Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month.
Common questions
Which is cheaper, BrandYourself or Incogni?
As of Nov 13, 2026, BrandYourself has no price we could confirm, and Incogni starts at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly).
Which has a free plan, BrandYourself or Incogni?
As of Nov 13, 2026, neither BrandYourself nor Incogni has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.