BrandYourself vs DeleteMe (2026): which should you pick?
As of Nov 13, 2026, BrandYourself and DeleteMe share a 1.8 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about the free plan, where BrandYourself grades higher, or ease of use, where DeleteMe does.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DeleteMe
Data broker removal handled by privacy staff, sold by the year
Which one is for you
Pick BrandYourself if
- Fits if you want to see and fix what your name search shows
- Works for people who will follow a weekly action plan
Look elsewhere if
- Skip it if you want a price up front: none was readable, only a few dollars a month
- Too light on brokers if that is the reason: 50-plus by its own count, fewer than some rivals
- Watch out: managed reputation services are priced by consultation
- Tight if you want hands-off removal, as the software relies on you following the plan
Pick DeleteMe if
- Fits if you want privacy staff, not only software, filing your opt-outs
- Works for people with past names and emails, since every plan covers unlimited aliases
Look elsewhere if
- Skip it if you want to pay month to month, as plans are bought for 1 or 2 years up front and renew automatically
- Not for you if you want monthly rescans, since DeleteMe says Standard rescans 4 times a year
- Tight if your household is bigger than 4, which is where the family plan stops
- Watch out: the pricing page's two Premium tables disagree, one listing monthly scans and 300 custom requests
- Watch out: there's no stated refund window, only a 100% satisfaction guarantee, and Premium at $180 is US-only
How we grade them
| 1.8GPABrandYourselfWeak | 1.8GPADeleteMeWeak | |
|---|---|---|
| Value for money | CNo software price was readable; the site says a few dollars a month, so it is graded the middle. Managed services run to about $2,000 a year or are quoted. | C$129 a year for one person on the 1-year plan, $10.75 a month, above the middle of this category. Paying for two years at once is $209, which DeleteMe shows as $8.71 a month. There's no monthly option at all. |
| Free plan and trial | DA free scan and reputation score, but no trial of the broker opt-outs and no free plan. | FNo free plan, no trial and no month-to-month option, so the smallest step in is a full year up front. Its 100% satisfaction guarantee is a promise, not a trial. |
| Features | CPrivacy scan, reputation score, social cleanup and opt-outs with 50-plus brokers. The listing shows it covers fewer brokers than some dedicated services. | CStaff and software file your opt-outs, it says it has removed data from 969 brokers, and Standard takes 40 custom requests. The gap is pace: DeleteMe says Standard rescans only 4 times a year, and its own two Premium tables disagree. |
| Ease of use | CNo store rating on record. You follow an action plan and spend about 30 minutes a week on it. | BNo App Store rating on record, but you don't do the work here. DeleteMe's staff search and file, the first report arrives about 7 days after sign-up, and quarterly reports follow. |
| Platforms and integrations | CWeb only, and the listing names no integrations. | CWeb only, with no app, integrations or API on record. It sells in the US, Canada, Australia and the UK at local prices, and Premium is for US residents only. |
| Best for | checking what a name search shows, plus broker opt-outs | removals handled by people, paid by the year |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BrandYourself and DeleteMe. How we grade
Where they differ
At a glance
| BrandYourself | DeleteMe | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $129 per year for 1 person ($10.75 a month) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | BrandYourself | Abine, Inc. |
| Price read from | Not confirmed | joindeleteme.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
BrandYourself
- No price was readable on the site pages we could open; the software is described only as a few dollars a month.
- Covers 50+ data brokers by its own count, fewer than some dedicated removal services.
- Managed reputation services are priced by consultation, not listed.
DeleteMe
- US plans are for US residents only; DeleteMe also sells to Canada, Australia and the UK at local prices, and Premium is US-only.
- There is no free plan, trial or month-to-month option; plans are paid for 1 or 2 years up front and renew automatically.
- Standard rescans only quarterly. The pricing page's two plan tables disagree on Premium, one listing monthly scans and 300 custom requests.
- A family plan stops at 4 people; DeleteMe offers a 100% satisfaction guarantee rather than a stated refund window.
Key features
BrandYourself
- Free privacy scan
- A free scan, which the site says takes 60 seconds, shows where data brokers expose your address, phone, email and other details.
- Data broker opt-outs
- Its PrivacyProtector feature processes removal requests with 50+ major data brokers, per the site.
- Reputation score and action plan
- Scores your search results and suggests content to publish and risks to fix; the site suggests about 30 minutes a week.
- Social media cleanup
- A separate tool scans social accounts for posts that could hurt your reputation.
- Managed services
- Sold separately: negative Google result removal, personal branding, review and Glassdoor management.
DeleteMe
- Opt-outs filed for you
- DeleteMe staff and software look for your listings on data broker and people-search sites and submit the removal requests. Its site lists 969 data brokers it says it has removed information from.
- Repeat scans through the year
- Standard plans rescan 4 times a year and Premium 6 times, removing listings that have come back. New opt-outs DeleteMe adds during the year are included at no extra cost.
- Privacy reports
- A first detailed report arrives about 7 days after sign-up, then quarterly reports on Standard, showing what was found and removed.
- Custom removal requests
- For sites outside its usual list you can ask DeleteMe to request a removal: 40 requests on Standard and 60 on Premium, according to the plan comparison.
- Names, aliases and emails
- Every plan covers unlimited aliases, previous names and email addresses for the same person, so older listings under another name are found too.
- Email and phone masking
- Plans include privacy tools for masking your email address and phone number when you sign up for things, alongside the removal service.
Plans
BrandYourself
Pricing could not be confirmed. See brandyourself.com.
DeleteMe
Standard, 1 person, 1 year$129
per year for 1 person, renews automatically
Scans 4 times a year, 40 custom removal requests, unlimited aliases, past names and emails, and email, chat and phone support. $10.75 a month.
Standard, 1 person, 2 years$209
every 2 years for 1 person, renews automatically
The same Standard plan paid two years at a time, which DeleteMe shows as $8.71 a month.
Standard, 2 people, 2 years$349
every 2 years for 2 people, renews automatically
Standard for a couple, $14.54 a month. The 1-year couple plan is $229 a year.
Standard, 4 people, 2 years$499
every 2 years for 4 people, renews automatically
Standard for a family of 4, $20.79 a month. The 1-year family plan is $329 a year.
Premium, 1 person, 1 year$180
per year for 1 person, renews automatically
For US residents only. Adds scans 6 times a year, 60 custom requests, 15 more data broker sites and bi-monthly reports, per the plan card.
Ways to pay less
BrandYourself
No public discounts listed.
DeleteMe
- Other savings
Lower yearly cost on 2-year plans
Paying for 2 years costs $209 for one person, shown as $8.71 a month, against $129 a year ($10.75 a month) on the 1-year plan.
Common questions
Which is cheaper, BrandYourself or DeleteMe?
As of Nov 13, 2026, BrandYourself has no price we could confirm, and DeleteMe starts at $129 per year for 1 person ($10.75 a month).
Which has a free plan, BrandYourself or DeleteMe?
As of Nov 13, 2026, neither BrandYourself nor DeleteMe has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.