BrandYourself vs Optery (2026): which should you pick?

Pick BrandYourself if

• Fits if you want to see and fix what your name search shows
• Works for people who will follow a weekly action plan

Look elsewhere if

• Skip it if you want a price up front: none was readable, only a few dollars a month
• Too light on brokers if that is the reason: 50-plus by its own count, fewer than some rivals
• Watch out: managed reputation services are priced by consultation
• Tight if you want hands-off removal, as the software relies on you following the plan

Pick Optery if

• Fits if you want to see where you're listed, with screenshots, before paying anything
• Works for one adult with one name and one city, on Core at $39 a year

Look elsewhere if

• Tight if you've lived in several places, as Core covers one name and one city only; more starts at $149 a year
• Not for you if you live outside the US, Canada, Australia, New Zealand and South Africa, or in Quebec
• Skip it if you want to try removals for free: there's no trial, only a 30-day money-back guarantee, and none on business accounts
• Pricey if you're buying for a family: each member needs a plan, and the discount reaches 30% only at 4 plans
• Watch out: the free plan removes nothing and rescans only about every 3 months

BrandYourself

• No price was readable on the site pages we could open; the software is described only as a few dollars a month.
• Covers 50+ data brokers by its own count, fewer than some dedicated removal services.
• Managed reputation services are priced by consultation, not listed.

Optery

• Personal plans are for residents of the US, Canada (excluding Quebec), Australia, New Zealand and South Africa, and only for adults aged 18 and over.
• Core removes profiles for one name and one city and state only; unlimited name variations, past cities and a human agent start on Extended.
• There is no free trial; Optery offers a 30-day money-back guarantee on individual accounts instead, not on business accounts.
• Each account covers one person, so a family buys a plan for each member; the family discount reaches 30% only at 4 plans or more.

BrandYourself

Free privacy scan

A free scan, which the site says takes 60 seconds, shows where data brokers expose your address, phone, email and other details.

Data broker opt-outs

Its PrivacyProtector feature processes removal requests with 50+ major data brokers, per the site.

Reputation score and action plan

Scores your search results and suggests content to publish and risks to fix; the site suggests about 30 minutes a week.

Social media cleanup

A separate tool scans social accounts for posts that could hurt your reputation.

Managed services

Sold separately: negative Google result removal, personal branding, review and Glassdoor management.

Optery

Exposure report with screenshots

The free account gets a report of where your name, address and phone number appear, with a screenshot and link for each profile found and a scan of Google and Bing results.

Monthly automated removals

Paid plans scan and file opt-outs at least once every 30 days, Optery says, and are opted out of newly supported brokers automatically. Core says it covers 375+ sites, Extended 555+ and Ultimate 625+.

Removals reports

Extended and Ultimate send a report about every 90 days with before-and-after screenshots showing which profiles were taken down, and assign a human Privacy Agent for cases the automation cannot handle.

Custom removal requests

Ultimate accepts unlimited requests for sites outside the automated list, 940+ sites in all by Optery's count, after your first 30 days. It also submits outdated pages to Google, Bing, DuckDuckGo and Yahoo.

Map blurring

Extended and Ultimate request that your home be blurred on Google Maps and Apple Maps street imagery.

Family administration

One administrator can invite relatives and friends, see each person's exposure and removal counts, and manage their plans and billing, while each person's detailed reports stay private to them.

BrandYourself

Pricing could not be confirmed. See brandyourself.com.

Optery

• Free Basic$0

  Exposure report with screenshots and self-service removal tools, with unlimited name variations and past cities for doing it yourself.

• Core$3.25

  per month, billed yearly at $39 ($3.99 billed monthly)

  Automated monthly removals from 375+ sites by Optery's count (150+ without Expanded Reach), for one name and one city and state, with no human agent.

• Extended$12.42

  per month, billed yearly at $149 ($14.99 billed monthly)

  Says it covers 555+ sites, with unlimited name variations and past cities, an assigned human Privacy Agent, removal reports about every 90 days and map blurring.

• Ultimate$20.70

  per month, billed yearly at $249 ($24.99 billed monthly)

  Says it covers 625+ sites automatically, plus unlimited custom removal requests for 940+ sites in all after 30 days, and priority email support.

BrandYourself

No public discounts listed.

Optery

• Annual discount

  About 17% off with yearly billing

  Optery's pricing page says switching to yearly saves 17%: Core is $39 a year against $3.99 a month, and Ultimate $249 a year against $24.99 a month.

• Other savings

  Family discount of up to 30% off all plans

  Optery for Family lowers the price of every plan the more people you cover, reaching 30% off all plans at 4 plans or more, according to its help desk.