The dbaPlatform Insider’s Guide
Everything we know about dbaPlatform in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
dbaPlatform
The Insider’s Guide
Listing software and managed services for chains, brands and agencies
Every plan, grade, refund rule and rival among local SEO tools, read from dbaPlatform’s own pages.
Made by DBA Media, LLC · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from dbaPlatform’s own pages, its app-store listings and our grades. Every fact in it is on dbaPlatform’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 4 of the 61 other local SEO tools we grade
dbaPlatform manages business listings on Google, Apple and Microsoft for chains, franchises, brands and agencies, with bulk tools for Google Business Profile posts, photos, videos, Q&A and reviews. It also sets up local inventory ads for vehicle dealers and retailers on Google and Microsoft. Each part can be run in-house on the software or handed to its team, which it says is led by former Googlers.
To get you started, here are 7 things to know about dbaPlatform, taken from its own pages and our grades.
No price is published, and you can't sign up without talking to sales.
- 1
Best for listings and inventory ads for big chains
You can run it yourself or hand it to its team.
- 2
It runs on Web
Web.
- 3
Listing manager
Shows the status, errors and live link of every listing from one screen, and syncs profiles to 60+ directories, GPS apps, voice assistants and aggregators.
- 4
Bulk Google Business Profile tools
Schedule posts days or months ahead, geotag and schedule photos, schedule videos and manage Q&A across many profiles at once.
- 5
Review manager
Gathers Google reviews across locations so a team can answer them and keep an eye on the brand's rating.
- 6
A 1.8 GPA, above 4 of 61
That is against the other local SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace dbaPlatform you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
dbaPlatform at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- DBA Media, LLC, since 2017
- Category
- Local SEO Tools
- Our grade
- 1.8 GPA, weak
The report card
Best for listings and inventory ads for big chains
dbaPlatform keeps business listings right on Google, Apple and Microsoft for chains, franchises and agencies, with bulk tools for Google posts, photos and reviews, plus local inventory ads for car dealers and retailers. You can run it yourself or hand it to its team. No price is published, and you can't sign up without talking to sales.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published. Every product is sold through the sales team, so the price is only given on a sales call. |
| Free plan and trial | F | Nothing free: no free plan, no trial and no self-serve signup. New customers start by contacting sales. |
| Features | C | Listing sync to 60+ directories, GPS apps and voice assistants, bulk Google posts, photos, videos and Q&A, a review manager, reporting and inventory ads. The gaps: reviews come from Google only, and no rank tracking is on record. |
| Ease of use | C | No rating on record. There's no self-serve signup: you start with sales, and the software is built for teams managing many locations. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It works with Google Business Profile, Apple Business Connect, Bing Places, Merchant Center, Google Ads, Microsoft Advertising and Waze Ads. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who dbaPlatform is for
- Fits if you manage listings for hundreds of chain or franchise locations
- Works for car dealers and retailers running local inventory ads on Google and Microsoft
Who it is not for
- Watch out: no prices are published, so every product is quoted on a sales call
- Not for you if you want to try it first, as there's no self-serve signup or trial
- Skip it if you're outside its industries, such as vehicle dealers, service stations, restaurants, retail and healthcare
- Skip it if you need rank tracking, as none is on record
Good to know
Good for
- Chains and franchises managing hundreds of locations
- Car dealers and retailers running local inventory ads
- Agencies handling listings for many client brands
Worth knowing
- No prices are published: every product is sold through the sales team.
- There is no self-serve signup or free trial on the site; new customers start by contacting sales.
- It focuses on a small set of industries, such as vehicle dealers, service stations, restaurants, retail and healthcare.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
dbaPlatform's current pricing could not be confirmed from its own site.
Every product is sold through the sales team, so the price is only given on a sales call.
We could not confirm dbaPlatform’s current prices from its own site, so this guide lists no plans. dbaplatform.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Listing software and managed services for chains, brands and agencies. Here is what it does, as its own site describes it, and what it covers: public API, reports, local listings.
The gaps: reviews come from Google only, and no rank tracking is on record.
- Listing manager
- Shows the status, errors and live link of every listing from one screen, and syncs profiles to 60+ directories, GPS apps, voice assistants and aggregators.
- Bulk Google Business Profile tools
- Schedule posts days or months ahead, geotag and schedule photos, schedule videos and manage Q&A across many profiles at once.
- Review manager
- Gathers Google reviews across locations so a team can answer them and keep an eye on the brand's rating.
- Location reporting
- Dashboards with filters, custom alerts and scheduled reports, plus data exports to Google Cloud, AWS or Azure for managed clients.
- Local inventory ads
- Feeds and setup for vehicle and product listing ads on Google and Microsoft, including free vehicle and product listings.
- Managed listings and ads
- Its team can run listings on Google Business Profile, Apple Business Connect and Bing Places, or set up and monitor inventory ad campaigns.
Where it runs
- Web
What it works with
- Google Business Profile
- Apple Business Connect
- Bing Places
- Google Merchant Center
- Google Ads
- Microsoft Advertising
- Waze Ads
dbaPlatform is made by DBA Media, LLC, and has been around since 2017.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/61
Other local SEO tools it is graded above
dbaPlatform's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
It stands best on platforms and integrations (B, above 13 of 61) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. dbaPlatform’s own letter is outlined.
- CValue for moneyAbove 11 of 61
- FFree plan and trialAbove 0 of 61
- CFeaturesAbove 2 of 61
- CEase of useAbove 1 of 61
- BPlatforms and integrationsAbove 13 of 61
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace dbaPlatform you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 47 of the 61 other local SEO tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- It plugs into other products, Google Business Profile, Apple Business Connect and Bing Places among them, and has an API.
What this rests on. dbaPlatform’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Yext, Uberall, Rio SEO, BrightLocal and Synup
The 5 tools dbaPlatform is most often weighed against, with where each one differs from it.
- 2.0GPA
Yext
Paid
Enterprise listings, reviews and AI visibility for many locations.
- Only Yext lists iOS and Android apps.
- dbaPlatform also covers reports.
- Yext also covers AI agents and AI search visibility.
- 2.0GPA
Uberall
Paid
Listings, reviews and local social for multi-location brands.
- Only Uberall lists iOS and Android apps.
- Uberall also covers review collection and AI search visibility.
- 1.8GPA
Rio SEO
Paid
Listings, local pages and reviews for enterprise multi-location brands.
- Rio SEO also covers surveys and review collection.
- 2.4GPA
BrightLocal
Free trial · from $31/mo
Local SEO platform for rankings, listings, reviews and AI visibility.
- BrightLocal also covers rank tracking, review collection and AI search visibility.
- 2.4GPA
Synup
Free trial · from $39/mo
Local marketing platform with an AI agent, priced by location band.
- dbaPlatform also covers reports.
- Synup also covers AI agents, rank tracking, review collection and AI search visibility.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is dbaPlatform free?
No. dbaPlatform is a paid product.
What platforms does dbaPlatform work on?
dbaPlatform is available on Web.
Does dbaPlatform have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. dbaPlatform is listed for Web.
Does dbaPlatform have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. dbaPlatform is listed for Web.
Is dbaPlatform open source?
dbaPlatform is not described as open source on its own site, as read on Oct 23, 2026.
Does dbaPlatform have an API?
Yes. dbaPlatform offers a public API, according to its own site.
What does dbaPlatform integrate with?
dbaPlatform's listing names Google Business Profile, Apple Business Connect, Bing Places, Google Merchant Center, Google Ads, Microsoft Advertising and Waze Ads.
Who makes dbaPlatform?
dbaPlatform is made by DBA Media, LLC. It dates from 2017.
What are the alternatives to dbaPlatform?
The closest alternatives to dbaPlatform in our directory are Yext, Uberall, Rio SEO, BrightLocal and Synup.
How does dbaPlatform compare with other local SEO tools?
dbaPlatform's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
Could I make my own version of dbaPlatform?
To replace dbaPlatform you would be making listings sent to dozens of directories and map apps, which takes an agreement with each.
Where this guide comes from
The prices, plans, platforms and features were read from dbaPlatform’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from dbaPlatform's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by DBA Media, LLC. Prices change, so check dbaplatform.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- dbaPlatform, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/dbaplatform
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "dbaPlatform: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/dbaplatform
Know someone choosing between local SEO tools?
Send them this guide: toolgpa.com/tools/dbaplatform/guide
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See our other guides
The best-graded local SEO tools after dbaPlatform, each with an Insider's Guide of its own.
- Local SEO Tools Insider's GuideEvery one of the 62 local SEO tools we grade, compared
- Bing Places for Business Insider's GuideFree Microsoft listing for a business on Bing search and Bing Maps3.0 GPA
- Google Business Profile Insider's GuideFree listing that sets how a business shows on Google Maps and Search3.0 GPA
- Apple Business Insider's GuideFree Apple portal for a business's place card on Apple Maps2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what dbaPlatform’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. dbaPlatform is a trademark of its owner, and this guide is not made, paid for or approved by DBA Media, LLC. Prices and plans change: check dbaplatform.com before you buy.