The Whitespark Insider’s Guide
Everything we know about Whitespark in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Whitespark
The Insider’s Guide
Local SEO tools sold one by one: rank grids, citations and GBP control
Every plan, grade, refund rule and rival among local SEO tools, read from Whitespark’s own pages.
Made by Whitespark Inc. · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Whitespark’s own pages, its app-store listings and our grades. Every fact in it is on Whitespark’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 55 of the 61 other local SEO tools we grade
Whitespark is a Canadian company that sells local SEO software and services as separate products rather than one platform. Its tools cover Google Business Profile management, geogrid and local rank tracking, citation discovery and review requests, and it also sells done-for-you listing and SEO services. Each product has its own price, so a buyer pays only for the pieces they use.
To get you started, here are 9 things to know about Whitespark, taken from its own pages and our grades.
- 1
Best for buying local SEO tools one at a time
Whitespark sells its local SEO tools one by one: Google Business Profile control from $1 a location, geogrid scans from $10 a month, a local rank tracker from $14 and a citation finder from $33.
- 2
Paid plans start at $1 a month
As its pricing page puts it: $1 per location / month, billed annually (Local Platform).
- 3
There is a free plan
Local Citation Finder has a free Starter plan: 1 campaign, 3 searches a day and limited results, rerun monthly. The other products are paid.
- 4
It runs on Web
Web.
- 5
Local Platform for Google Business Profiles
Imports profiles from several Google accounts, emails you when Google or anyone else changes a field, reverts unwanted edits in one click and bulk-edits locations.
- 6
Local Ranking Grids
Geogrid scans of 4 to 225 points, tracked up to 100 positions deep, with competitor pins, side-by-side grid comparison, shareable white-label links and an MCP connection.
- 7
Local Rank Tracker
Tracks local pack, Maps and organic results on Google and Bing, desktop and mobile, by zip code or coordinates, with a visibility score and competitor comparison.
- 8
A 2.6 GPA, above 55 of 61
That is against the other local SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Whitespark you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
Whitespark at a glance
- Pricing
- Free plan, from $1 per location / month, billed annually (Local Platform)
- Free plan
- Yes
- Free trial
- 14-day free trial of Local Rank Tracker and Reputation Builder; Local Ranking Grids starts with 200 free credits, no card needed
- Runs on
- Web
- Made by
- Whitespark Inc., since 2005
- Category
- Local SEO Tools
- Our grade
- 2.6 GPA, good
The report card
Best for buying local SEO tools one at a time
Whitespark sells its local SEO tools one by one: Google Business Profile control from $1 a location, geogrid scans from $10 a month, a local rank tracker from $14 and a citation finder from $33. Nothing is bundled, so the full set adds up quickly, and review requests alone are $79 per location a month.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Single pieces start low: Local Platform is $1 a location a month on yearly billing, grids $10 a month and the rank tracker $14, inside this category's cheaper quarter ($16). But each is billed apart, and all five at their smallest tiers come to about $137 a month for one location. |
| Free plan and trial | C | The only free plan is Citation Finder Starter: 1 campaign, 3 searches a day and limited results. The rank tracker and Reputation Builder have 14-day trials, and grids start with 200 free credits and no card. |
| Features | B | Across its products it covers the whole job: guarding and bulk-editing Google Business Profiles, geogrids up to 225 points, local and organic rank tracking on Google and Bing, citation discovery and review requests. Building listings is a done-for-you service rather than software. |
| Ease of use | C | No rating on record. Each tool is a separate product with its own plan, and you connect Google accounts, set up campaigns and pick keywords and grid points before any of it reports back. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It connects to Google Business Profile and Facebook, and Local Ranking Grids has an MCP connection and shareable white-label links. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Whitespark is for
- Fits if you need just one local SEO job done, such as geogrid scans or guarding a Google Business Profile
- Works for agencies that send clients white-label geogrid links
Who it is not for
- Pricey if you want the whole set, as each tool is billed on its own and Reputation Builder alone is $79 per location a month
- Tight if you're staying free, since the free Citation Finder allows 1 campaign and 3 searches a day
- Watch out: daily rank checks cost about 40% more than weekly on every Local Rank Tracker tier
- Watch out: Local Platform's $1 a location is billed yearly, and Reputation Builder's trial stops at 10 locations
- Skip it if you want software to push your listings to directories, as that's a paid done-for-you service here
Good to know
Good for
- Businesses that want only one local SEO tool rather than a full platform
- Agencies showing clients geogrid ranking reports
- Multi-location brands guarding Google Business Profiles against unwanted edits
Worth knowing
- Each product is billed separately, so a full set of tools adds up: a free account covers only a limited Citation Finder.
- Local Platform's $1 per location is billed annually, and Reputation Builder costs $79 per location a month.
- Daily rank tracking costs about 40% more than weekly on every Local Rank Tracker tier.
- Reputation Builder's free trial covers at most 10 locations; larger accounts get a custom quote.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$1
A month to start. There is a free plan too
Whitespark has a free plan. Paid plans start at $1 per location / month, billed annually (Local Platform).
Citation Finder Starter
$0
Free Local Citation Finder plan: 1 campaign, 3 searches a day and limited search results; free campaigns rerun monthly.
Local Platform
$1
per location / month, billed annually
Google Business Profile management: change alerts, one-click rejection of Google's edits, bulk editing and a GBP website builder.
Local Ranking Grids
$10
per month for 2,000 credits
Geogrid rank tracking where 1 credit scans 1 grid point, so a 5x5 grid costs 25 credits a scan. Packs run up to 65,000 credits for $200.
Local Rank Tracker
$14
per month for 100 keywords, weekly, billed annually ($17 monthly)
Small Business tier. Daily checks cost $20 a month billed annually ($25 monthly); tiers run to 2,500 keywords at $117 weekly or $167 daily.
Local Citation Finder
$33
per month for 5 campaigns, billed annually ($39 billed monthly)
Small Business tier with 20 searches a day and weekly reruns; tiers run to 100 campaigns at $124 a month billed annually.
Reputation Builder Pro
$79
per location / month
3,000 email review requests, 300 SMS credits and monitoring of 10 review sites per location. Multi-location pricing is quoted.
The free plan
Local Citation Finder has a free Starter plan: 1 campaign, 3 searches a day and limited results, rerun monthly. The other products are paid.
Trying it first
14-day free trial of Local Rank Tracker and Reputation Builder; Local Ranking Grids starts with 200 free credits, no card needed
Read from whitespark.ca on Oct 23, 2026.
Ways to pay less
Annual discount
Lower prices with yearly billing
Local Rank Tracker's Small Business plan is $14 a month billed yearly against $17 monthly, and Local Citation Finder's is $33 against $39.
Stated on whitespark.ca
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Local SEO tools sold one by one: rank grids, citations and GBP control. Here is what it does, as its own site describes it, and what it covers: public API, reports, rank tracking, review collection, local listings.
Building listings is a done-for-you service rather than software.
- Local Platform for Google Business Profiles
- Imports profiles from several Google accounts, emails you when Google or anyone else changes a field, reverts unwanted edits in one click and bulk-edits locations.
- Local Ranking Grids
- Geogrid scans of 4 to 225 points, tracked up to 100 positions deep, with competitor pins, side-by-side grid comparison, shareable white-label links and an MCP connection.
- Local Rank Tracker
- Tracks local pack, Maps and organic results on Google and Bing, desktop and mobile, by zip code or coordinates, with a visibility score and competitor comparison.
- Local Citation Finder
- Finds the sites that list your top-ranked competitors but not you, tracks your existing citations and reruns campaigns weekly on paid plans.
- Reputation Builder
- Sends branded review requests by email or SMS, monitors more than 100 review sites and lets you reply to Google and Facebook reviews from one dashboard.
- Done-for-you services
- Citation building and cleanup packages from $20 to $999 one-time, a $399-per-location Yext replacement service and managed SEO from $499 a month.
Where it runs
- Web
What it works with
- Google Business Profile
Whitespark is made by Whitespark Inc., and has been around since 2005.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
55/61
Other local SEO tools it is graded above
Whitespark's GPA of 2.6 is higher than 55 of the 61 other local SEO tools we grade, and level with 2.
It stands best on features (B, above 48 of 61) and worst on ease of use (C, above 1).
Its paid plans start at $1 a month, against a middle price of $30.50 for the category: 0 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. Whitespark’s own letter is outlined.
- BValue for moneyAbove 44 of 61
- CFree plan and trialAbove 24 of 61
- BFeaturesAbove 48 of 61
- CEase of useAbove 1 of 61
- BPlatforms and integrationsAbove 13 of 61
Price against what you get
Each dot is one of 51 local SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Whitespark is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Whitespark you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 55 of the 61 other local SEO tools we grade. It costs $12 a year.
What you could make
- Review collection and reports: an app builder makes these well.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Google Business Profile and Facebook among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Whitespark’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
BrightLocal, Local Falcon, Moz Local, Local Viking and Yext
The 5 tools Whitespark is most often weighed against, with where each one differs from it.
- 2.4GPA
BrightLocal
Free trial · from $31/mo
Local SEO platform for rankings, listings, reviews and AI visibility.
- Whitespark has a free plan. BrightLocal does not, though it has a free trial.
- BrightLocal also covers AI search visibility.
- 2.2GPA
Local Falcon
Free trial · from $24.99/mo
Geogrid rank tracker for Google, Apple Maps and AI answers.
- Whitespark has a free plan. Local Falcon does not, though it has a free trial.
- Whitespark also covers review collection and local listings.
- Local Falcon also covers AI agents, keyword research and AI search visibility.
- 2.0GPA
Moz Local
From $16/mo
Listings, reviews and local rank grids from Moz, priced per location.
- Whitespark has a free plan. Moz Local does not.
- 1.8GPA
Local Viking
From $39/mo
Google Business Profile manager for agencies, with posts and geogrids.
- Whitespark has a free plan. Local Viking does not.
- Whitespark also covers review collection.
- 2.0GPA
Yext
Paid
Enterprise listings, reviews and AI visibility for many locations.
- Whitespark has a free plan. Yext does not.
- Only Yext lists iOS and Android apps.
- Whitespark also covers reports, rank tracking and review collection.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Whitespark free?
Whitespark has a free plan. Local Citation Finder has a free Starter plan: 1 campaign, 3 searches a day and limited results, rerun monthly.
How much does Whitespark cost?
Whitespark lists 6 plans. Citation Finder Starter: $0.
What platforms does Whitespark work on?
Whitespark is available on Web.
Does Whitespark offer any discounts?
Whitespark publicly lists the following: Lower prices with yearly billing.
Does Whitespark have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Whitespark is listed for Web.
Does Whitespark have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Whitespark is listed for Web.
Is Whitespark open source?
Whitespark is not described as open source on its own site, as read on Oct 23, 2026.
Does Whitespark have an API?
Yes. Whitespark offers a public API, according to its own site.
What does Whitespark integrate with?
Whitespark's listing names Google Business Profile and Facebook. A listing names up to eight integrations, so it may connect to more.
Does Whitespark have a free trial?
Yes. 14-day free trial of Local Rank Tracker and Reputation Builder; Local Ranking Grids starts with 200 free credits, no card needed.
Who makes Whitespark?
Whitespark is made by Whitespark Inc. It dates from 2005.
What are the alternatives to Whitespark?
The closest alternatives to Whitespark in our directory are BrightLocal, Local Falcon, Moz Local, Local Viking and Yext.
How does Whitespark compare with other local SEO tools?
Whitespark's GPA of 2.6 is higher than 55 of the 61 other local SEO tools we grade, and level with 2.
Is Whitespark good value for money?
ToolGPA grades Whitespark B for value for money. Its paid plans start at $1 a month, against a middle price of $30.50 for the category: 0 of the 47 others that charge start lower.
Could I make my own version of Whitespark?
To replace Whitespark you would be making listings sent to dozens of directories and map apps, which takes an agreement with each.
Where this guide comes from
The prices, plans, platforms and features were read from Whitespark’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Whitespark's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Whitespark Inc. Prices change, so check whitespark.ca before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Whitespark, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/whitespark
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Whitespark: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/whitespark
Know someone choosing between local SEO tools?
Send them this guide: toolgpa.com/tools/whitespark/guide
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See our other guides
The best-graded local SEO tools after Whitespark, each with an Insider's Guide of its own.
- Local SEO Tools Insider's GuideEvery one of the 62 local SEO tools we grade, compared
- Bing Places for Business Insider's GuideFree Microsoft listing for a business on Bing search and Bing Maps3.0 GPA
- Google Business Profile Insider's GuideFree listing that sets how a business shows on Google Maps and Search3.0 GPA
- Apple Business Insider's GuideFree Apple portal for a business's place card on Apple Maps2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Whitespark’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Whitespark is a trademark of its owner, and this guide is not made, paid for or approved by Whitespark Inc. Prices and plans change: check whitespark.ca before you buy.