The Merchynt Insider’s Guide
Everything we know about Merchynt in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Merchynt
The Insider’s Guide
Paige, an AI agent that runs a Google Business Profile for you
Every plan, grade, refund rule and rival among local SEO tools, read from Merchynt’s own pages.
Made by Merchynt · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Merchynt’s own pages, its app-store listings and our grades. Every fact in it is on Merchynt’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 4 of the 61 other local SEO tools we grade
Merchynt makes Paige, AI software that manages a local business's Google Business Profile with little input from the owner. It optimizes the profile, writes posts, asks for and answers reviews, shares photos to social networks, builds a website and reports on Google Maps and AI assistant rankings. Agencies can rebrand it and resell it to their clients.
To get you started, here are 9 things to know about Merchynt, taken from its own pages and our grades.
- 1
Best for having AI run your Google Business Profile
Merchynt sells Paige, AI software that runs a Google Business Profile for you: it tunes the profile, writes posts, asks for and answers reviews, turns photos into social posts and videos, and builds a website.
- 2
Paid plans start at $99 a month
As its pricing page puts it: $99 per Google Business Profile / month.
- 3
You can try it first
3-day free trial; cancel before the end of day 3 and nothing is charged
- 4
It runs on Web
Web.
- 5
Profile optimization and Google posts
Tunes the Google Business Profile against top-ranked businesses nearby, writes and publishes Google posts and adds geotagged photos.
- 6
Review requests and replies
Asks happy customers for reviews automatically and replies to every new review, on full autopilot or after you approve each one.
- 7
AI search visibility
Reports each month whether ChatGPT, Gemini, Perplexity, Claude, Grok and Llama recommend the business, and keeps its details consistent across the web.
- 8
A 1.8 GPA, above 4 of 61
That is against the other local SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Merchynt you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
Merchynt at a glance
- Pricing
- Free trial, from $99 per Google Business Profile / month
- Free plan
- No
- Free trial
- 3-day free trial; cancel before the end of day 3 and nothing is charged
- Runs on
- Web
- Made by
- Merchynt, since 2019
- Category
- Local SEO Tools
- Our grade
- 1.8 GPA, weak
The report card
Best for having AI run your Google Business Profile
Merchynt sells Paige, AI software that runs a Google Business Profile for you: it tunes the profile, writes posts, asks for and answers reviews, turns photos into social posts and videos, and builds a website. It's $99 a month per profile, the top of what this category charges, the trial lasts 3 days, and citations cost $40 extra in the US and Canada only.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $99 a month per Google Business Profile, right where this category's dearest tenth starts ($99), while its listed alternatives start between $16 and $39. Ten or more profiles get a custom quote, and agencies add $100 a month for the partner program. |
| Free plan and trial | D | No free plan. The trial lasts 3 days and you're charged unless you cancel before day 3 ends. The free profile audit and heatmap report are one-off tools. |
| Features | C | Profile tuning against nearby leaders, Google posts, review requests and replies, AI answer reports, social posts and short videos, a website and Maps heatmaps. The gap is citations: a $40-per-location add-on, offered only in the US and Canada. |
| Ease of use | C | No rating on record. Merchynt says setup takes about 20 minutes, and you still connect the profile and choose between autopilot and approving each post and reply. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It publishes to Google Business Profile, Facebook, Instagram, LinkedIn, YouTube and TikTok. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Merchynt is for
- Fits if you own a local business and want your Google profile run for you with little input
- Works for agencies reselling profile management under their own name and domain
Who it is not for
- Pricey if you have several locations, at $99 a month each, with custom quotes only from 10 profiles
- Tight if you want time to try it, as the free trial lasts 3 days and there's no free plan
- Watch out: citations are a $40 add-on per location, offered only in the US and Canada
- Watch out: agencies also pay $100 a month for the Agency Program, so one client starts at $199
Good to know
Good for
- Local business owners who want their Google profile run for them
- Agencies reselling profile management under their own brand
- Owners who want posts, reviews and a website handled by one subscription
Worth knowing
- Each Google Business Profile costs $99 a month; 10 or more profiles get a custom quote.
- The free trial lasts only 3 days, and there is no free plan; the free GBP audit and heatmap report are one-off tools.
- Citations are an add-on at $40 per location, offered only in the US and Canada.
- The Agency Partner Program is a separate $100 a month membership, so an agency with one client starts at $199 a month.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$99
A month to start
Merchynt is a paid product with a free trial, starting at $99 per Google Business Profile / month.
The free profile audit and heatmap report are one-off tools.
Paige
$99
per Google Business Profile / month
Profile optimization, posts, review requests and replies, social and video posts, a website, Maps heatmaps, AI rankings and monthly reports.
Custom pricing
Custom
For 10 or more profiles, with discounts as the count grows; the pricing page asks anyone managing more than 3 to get in touch.
Trying it first
3-day free trial; cancel before the end of day 3 and nothing is charged
Read from merchynt.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Paige, an AI agent that runs a Google Business Profile for you. Here is what it does, as its own site describes it, and what it covers: AI features, reports, rank tracking, review collection, AI search visibility, local listings.
It publishes to Google Business Profile, Facebook, Instagram, LinkedIn, YouTube and TikTok.
- Profile optimization and Google posts
- Tunes the Google Business Profile against top-ranked businesses nearby, writes and publishes Google posts and adds geotagged photos.
- Review requests and replies
- Asks happy customers for reviews automatically and replies to every new review, on full autopilot or after you approve each one.
- AI search visibility
- Reports each month whether ChatGPT, Gemini, Perplexity, Claude, Grok and Llama recommend the business, and keeps its details consistent across the web.
- Social posts and short videos
- Turns your photos into posts for Facebook, Instagram and LinkedIn and into short videos published to YouTube and TikTok.
- Website builder or fix list
- Builds a multi-page website that can go live on your own domain, or scans your current site and lists what to change.
- Heatmaps, reports and white label
- Google Maps rank heatmaps, AI rankings and a monthly report; agencies can rename Paige and send it from their own domain, logo and inbox.
Where it runs
- Web
What it works with
- Google Business Profile
- YouTube
- TikTok
Merchynt is made by Merchynt, and has been around since 2019.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/61
Other local SEO tools it is graded above
Merchynt's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
It stands best on platforms and integrations (B, above 13 of 61) and worst on value for money (D, above 0).
Its paid plans start at $99 a month, against a middle price of $30.50 for the category: 39 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. Merchynt’s own letter is outlined.
- DValue for moneyAbove 0 of 61
- DFree plan and trialAbove 14 of 61
- CFeaturesAbove 2 of 61
- CEase of useAbove 1 of 61
- BPlatforms and integrationsAbove 13 of 61
Price against what you get
Each dot is one of 51 local SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Merchynt is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Merchynt you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 47 of the 61 other local SEO tools grade higher. It costs $1,188 a year.
What you could make
- Review collection and reports: an app builder makes these well.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Google Business Profile, Facebook and Instagram among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Merchynt’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Localo, BrightLocal, Local Viking, GBPPromote and Synup
The 5 tools Merchynt is most often weighed against, with where each one differs from it.
- 2.4GPA
Localo
Free trial · from $39/mo
Google Business Profile tool with rank maps, posts, reviews and tasks.
- Merchynt also covers AI search visibility.
- Localo also covers AI agents and schema markup.
- 2.4GPA
BrightLocal
Free trial · from $31/mo
Local SEO platform for rankings, listings, reviews and AI visibility.
- 1.8GPA
Local Viking
From $39/mo
Google Business Profile manager for agencies, with posts and geogrids.
- Merchynt also covers review collection and AI search visibility.
- 2.4GPA
GBPPromote
Free trial · from $16/mo
Google Business Profile management with geo-grid rank tracking.
- 2.4GPA
Synup
Free trial · from $39/mo
Local marketing platform with an AI agent, priced by location band.
- Merchynt also covers reports.
- Synup also covers AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Merchynt free?
No, Merchynt is a paid product, but you can try it first. 3-day free trial; cancel before the end of day 3 and nothing is charged.
How much does Merchynt cost?
Merchynt lists 2 plans. Paige: $99 per Google Business Profile / month.
What platforms does Merchynt work on?
Merchynt is available on Web.
Does Merchynt have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Merchynt is listed for Web.
Does Merchynt have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Merchynt is listed for Web.
Is Merchynt open source?
Merchynt is not described as open source on its own site, as read on Oct 23, 2026.
What does Merchynt integrate with?
Merchynt's listing names Google Business Profile, Facebook, Instagram, LinkedIn, YouTube and TikTok.
Who makes Merchynt?
Merchynt is made by a company of the same name. It dates from 2019.
What are the alternatives to Merchynt?
The closest alternatives to Merchynt in our directory are Localo, BrightLocal, Local Viking, GBPPromote and Synup.
How does Merchynt compare with other local SEO tools?
Merchynt's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
Is Merchynt good value for money?
ToolGPA grades Merchynt D for value for money. Its paid plans start at $99 a month, against a middle price of $30.50 for the category: 39 of the 47 others that charge start lower.
Could I make my own version of Merchynt?
To replace Merchynt you would be making listings sent to dozens of directories and map apps, which takes an agreement with each.
Where this guide comes from
The prices, plans, platforms and features were read from Merchynt’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Merchynt's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Merchynt. Prices change, so check merchynt.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Merchynt, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/merchynt
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Merchynt: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/merchynt
Know someone choosing between local SEO tools?
Send them this guide: toolgpa.com/tools/merchynt/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded local SEO tools after Merchynt, each with an Insider's Guide of its own.
- Local SEO Tools Insider's GuideEvery one of the 62 local SEO tools we grade, compared
- Bing Places for Business Insider's GuideFree Microsoft listing for a business on Bing search and Bing Maps3.0 GPA
- Google Business Profile Insider's GuideFree listing that sets how a business shows on Google Maps and Search3.0 GPA
- Apple Business Insider's GuideFree Apple portal for a business's place card on Apple Maps2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Merchynt’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Merchynt is a trademark of its owner, and this guide is not made, paid for or approved by Merchynt. Prices and plans change: check merchynt.com before you buy.