The Locl Insider’s Guide
Everything we know about Locl in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Locl
The Insider’s Guide
Google Business Profile automation, listings sync and profile lock
Every plan, grade, refund rule and rival among local SEO tools, read from Locl’s own pages.
Made by Locl, Inc. · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Locl’s own pages, its app-store listings and our grades. Every fact in it is on Locl’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 15 of the 61 other local SEO tools we grade
Locl manages how local businesses appear on Google, maps and directories. Premium is a hands-on dashboard for profiles, reviews, posts and reporting; AutoPilot adds AI that writes weekly posts, replies to reviews and improves profiles; Directory Sync keeps listings consistent on more than 50 directories. A free Locl Score rates a business's visibility first.
To get you started, here are 9 things to know about Locl, taken from its own pages and our grades.
You connect each profile, pick which AutoPilot tasks to switch on, and set up Directory Sync as a separate product.
- 1
Best for Google profile upkeep plus directory sync
Locl manages a Google profile by hand on Premium at $39 a month, or lets AI post weekly and reply to reviews on AutoPilot at $69, and syncs listings to more than 50 directories for $149 a location a year.
- 2
Paid plans start at $12.42 a month when paid by the year
As its pricing page puts it: $149 per location / year for Directory Sync; Premium is $39 per location / month.
- 3
You can try it first
7-day AutoPilot trial for $1, with a credit card
- 4
It runs on Web
Web.
- 5
Locl Score
A free score out of 850 that adds up a profile's completeness, its recent activity and how accurate its directory listings are.
- 6
Directory Sync
Scans a location's listings, sends confirmed details to more than 50 directories, aggregators and maps, and pushes later changes automatically.
- 7
AutoPilot
Writes and publishes weekly location posts, including posts built from 5-star reviews, replies to reviews and suggests profile improvements, all editable before or after.
- 8
A 2.0 GPA, above 15 of 61
That is against the other local SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Locl you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
Locl at a glance
- Pricing
- Free trial, from $149 per location / year for Directory Sync; Premium is $39 per location / month
- Free plan
- No
- Free trial
- 7-day AutoPilot trial for $1, with a credit card
- Runs on
- Web
- Made by
- Locl, Inc.
- Category
- Local SEO Tools
- Our grade
- 2.0 GPA, fair
The report card
Best for Google profile upkeep plus directory sync
Locl manages a Google profile by hand on Premium at $39 a month, or lets AI post weekly and reply to reviews on AutoPilot at $69, and syncs listings to more than 50 directories for $149 a location a year. Each piece is bought separately, the trial costs $1 and needs a card, and there's no rank tracking on record.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Premium is $39 a month for one location, between this category's middle ($31) and dearer quarter ($59). AI posts and replies need AutoPilot at $69, and Directory Sync is $149 a location a year on top, about $12.42 a month. |
| Free plan and trial | D | No free plan on the pricing pages. The AutoPilot trial is 7 days for $1 and needs a card. The FAQ mentions a free Basics plan and a 14-day Premium trial that the pricing pages don't list. |
| Features | C | Profile, review and post management, AI posts and replies on AutoPilot, Profile Lock against outside edits, sync to 50+ directories and a free Locl Score. The gaps: no rank tracking is on record, and Premium has no AI. |
| Ease of use | C | No rating on record. You connect each profile, pick which AutoPilot tasks to switch on, and set up Directory Sync as a separate product. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It posts to Google Business Profile, Facebook and Instagram, and Directory Sync pushes listings to Bing, Apple Maps and 50+ other sites. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Locl is for
- Fits if you want your Google profile posted to and answered without doing it yourself
- Works for businesses whose listings are wrong or missing across directories
Who it is not for
- Pricey if you want AI posts and review replies, which need AutoPilot at $69 a location a month
- Watch out: Directory Sync is $149 a location a year on top of Premium or AutoPilot
- Not for you if you want to try it free, as the AutoPilot trial costs $1 and needs a card
- Watch out: the FAQ mentions a free Basics plan and a 14-day Premium trial the pricing pages don't list
- Skip it if you want to track rankings, as no rank tracking is on record
Good to know
Good for
- Owners who want their Google profile posted to and answered without doing it themselves
- Businesses with wrong or missing listings across directories
- Agencies and chains managing many locations, including under their own brand
Worth knowing
- Premium has no AI automation; AI posts and review replies need AutoPilot at $69 per location a month.
- Directory Sync is bought separately at $149 per location a year, on top of Premium or AutoPilot.
- The AutoPilot trial costs $1 and needs a card. The FAQ page also mentions a free Basics plan and a 14-day Premium trial that the pricing pages do not list.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$12.42
A month to start, paid by the year
Locl is a paid product with a free trial, starting at $149 per location / year for Directory Sync; Premium is $39 per location / month.
Directory Sync
$149
per location / year
Enrolls and corrects a location's listings on more than 50 directories, maps and apps such as Bing and Apple Maps, and syncs later changes.
Premium
$39
per month for 1 location, then $35 per extra location
Hands-on management of profiles, reviews, questions, attributes and posts, Profile Lock, location groups and 18+ months of analytics. No AI automation.
AutoPilot
$69
per month for 1 location, then $65 per extra location
AI that publishes weekly posts, replies to reviews, uploads photos and improves categories and descriptions, with each task switchable on or off.
AutoPilot volume
$450
per month for up to 15 locations
The entry step of AutoPilot's volume pricing for chains and agencies; larger volumes are discussed with Locl.
Trying it first
7-day AutoPilot trial for $1, with a credit card
Read from locl.ai on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Google Business Profile automation, listings sync and profile lock. Here is what it does, as its own site describes it, and what it covers: AI features, reports, local listings.
The gaps: no rank tracking is on record, and Premium has no AI.
- Locl Score
- A free score out of 850 that adds up a profile's completeness, its recent activity and how accurate its directory listings are.
- Directory Sync
- Scans a location's listings, sends confirmed details to more than 50 directories, aggregators and maps, and pushes later changes automatically.
- AutoPilot
- Writes and publishes weekly location posts, including posts built from 5-star reviews, replies to reviews and suggests profile improvements, all editable before or after.
- GBP Profile Lock
- Watches a Google Business Profile for edits suggested by anonymous users and stops them from changing the business's details.
- Multi-location management
- Location groups, team permissions and bulk updates for chains, agencies and white-label partners, with reporting across locations.
- Social posting
- Imports, creates and schedules posts to Google Business Profile, Facebook and Instagram from the same dashboard.
Where it runs
- Web
What it works with
- Google Business Profile
- Apple Maps
- Bing
Locl is made by Locl, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
15/61
Other local SEO tools it is graded above
Locl's GPA of 2.0 is higher than 15 of the 61 other local SEO tools we grade, and level with 12.
It stands best on platforms and integrations (B, above 13 of 61) and worst on free plan and trial (D, above 14).
Its paid plans start at $12.42 a month when paid by the year, against a middle price of $30.50 for the category: 6 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. Locl’s own letter is outlined.
- CValue for moneyAbove 11 of 61
- DFree plan and trialAbove 14 of 61
- CFeaturesAbove 2 of 61
- CEase of useAbove 1 of 61
- BPlatforms and integrationsAbove 13 of 61
Price against what you get
Each dot is one of 51 local SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Locl is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Locl you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 34 of the 61 other local SEO tools grade higher. It costs $149 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- It plugs into other products, Google Business Profile, Facebook and Instagram among them.
- AI features, unless you pay a model provider for each request yourself.
- What a company asks for before it lets staff use something: roles and permissions.
What this rests on. Locl’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Moz Local, Yext, Synup, BrightLocal and Merchynt
The 5 tools Locl is most often weighed against, with where each one differs from it.
- 2.0GPA
Moz Local
From $16/mo
Listings, reviews and local rank grids from Moz, priced per location.
- Moz Local also covers rank tracking and review collection.
- 2.0GPA
Yext
Paid
Enterprise listings, reviews and AI visibility for many locations.
- Only Yext lists iOS and Android apps.
- Locl also covers reports.
- Yext also covers AI agents and AI search visibility.
- 2.4GPA
Synup
Free trial · from $39/mo
Local marketing platform with an AI agent, priced by location band.
- Locl also covers reports.
- Synup also covers AI agents, rank tracking, review collection and AI search visibility.
- 2.4GPA
BrightLocal
Free trial · from $31/mo
Local SEO platform for rankings, listings, reviews and AI visibility.
- BrightLocal also covers rank tracking, review collection and AI search visibility.
- 1.8GPA
Merchynt
Free trial · from $99/mo
Paige, an AI agent that runs a Google Business Profile for you.
- Merchynt also covers rank tracking, review collection and AI search visibility.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Locl free?
No, Locl is a paid product, but you can try it first. 7-day AutoPilot trial for $1, with a credit card.
How much does Locl cost?
Locl lists 4 plans. Directory Sync: $149 per location / year.
What platforms does Locl work on?
Locl is available on Web.
Does Locl have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Locl is listed for Web.
Does Locl have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Locl is listed for Web.
Is Locl open source?
Locl is not described as open source on its own site, as read on Oct 23, 2026.
What does Locl integrate with?
Locl's listing names Google Business Profile, Facebook, Instagram, Apple Maps and Bing.
Who makes Locl?
Locl is made by Locl, Inc.
What are the alternatives to Locl?
The closest alternatives to Locl in our directory are Moz Local, Yext, Synup, BrightLocal and Merchynt.
How does Locl compare with other local SEO tools?
Locl's GPA of 2.0 is higher than 15 of the 61 other local SEO tools we grade, and level with 12.
Is Locl good value for money?
ToolGPA grades Locl C for value for money. Its paid plans start at $12.42 a month when paid by the year, against a middle price of $30.50 for the category: 6 of the 47 others that charge start lower.
Could I make my own version of Locl?
To replace Locl you would be making listings sent to dozens of directories and map apps, which takes an agreement with each.
Where this guide comes from
The prices, plans, platforms and features were read from Locl’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Locl's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Locl, Inc. Prices change, so check locl.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Locl, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/locl
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Locl: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/locl
Know someone choosing between local SEO tools?
Send them this guide: toolgpa.com/tools/locl/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded local SEO tools after Locl, each with an Insider's Guide of its own.
- Local SEO Tools Insider's GuideEvery one of the 62 local SEO tools we grade, compared
- Bing Places for Business Insider's GuideFree Microsoft listing for a business on Bing search and Bing Maps3.0 GPA
- Google Business Profile Insider's GuideFree listing that sets how a business shows on Google Maps and Search3.0 GPA
- Apple Business Insider's GuideFree Apple portal for a business's place card on Apple Maps2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Locl’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Locl is a trademark of its owner, and this guide is not made, paid for or approved by Locl, Inc. Prices and plans change: check locl.ai before you buy.