Locl vs Moz Local (2026): which should you pick?
As of Oct 23, 2026, Locl and Moz Local share a 2.0 GPA, neither has a free plan, and Locl starts cheaper, at $12.42 a month when paid by the year against $16 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Locl grades higher on the free plan. Moz Local grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Locl
Google Business Profile automation, listings sync and profile lock
Moz Local
Listings, reviews and local rank grids from Moz, priced per location
Which one is for you
Pick Locl if
- Fits if you want your Google profile posted to and answered without doing it yourself
- Works for businesses whose listings are wrong or missing across directories
Look elsewhere if
- Pricey if you want AI posts and review replies, which need AutoPilot at $69 a location a month
- Watch out: Directory Sync is $149 a location a year on top of Premium or AutoPilot
- Not for you if you want to try it free, as the AutoPilot trial costs $1 and needs a card
- Watch out: the FAQ mentions a free Basics plan and a 14-day Premium trial the pricing pages don't list
- Skip it if you want to track rankings, as no rank tracking is on record
Pick Moz Local if
- Fits if you run one location in the US, UK or Canada and want your listings kept in sync
- Works for agencies handling listings for a handful of client locations
Look elsewhere if
- Skip it if your business is outside the US, UK and Canada, as listings aren't supported there
- Not for you if you want to try it first, since there's no free plan or trial for Moz Local
- Tight if you're on Lite, which can't reply to reviews; replies, requests and posting start at Preferred ($24)
- Pricey if you have many locations, as each is a separate subscription and 50 or more go through sales
- Watch out: the AI add-ons cost extra, $14 a month for Listings AI (in Elite) and $10 for Reviews AI
How we grade them
| 2.0GPALoclFair | 2.0GPAMoz LocalFair | |
|---|---|---|
| Value for money | CPremium is $39 a month for one location, between this category's middle ($31) and dearer quarter ($59). AI posts and replies need AutoPilot at $69, and Directory Sync is $149 a location a year on top, about $12.42 a month. | BLite is $16 a location a month on yearly billing ($199 a year), $20 monthly, right at this category's cheaper quarter ($16). It's per location, though, so three shops are three subscriptions, and review replies need Preferred at $24. |
| Free plan and trial | DNo free plan on the pricing pages. The AutoPilot trial is 7 days for $1 and needs a card. The FAQ mentions a free Basics plan and a 14-day Premium trial that the pricing pages don't list. | FNothing free. Moz Local has no free plan, and the pricing page shows no trial for it; the trial Moz advertises is for Moz Pro. |
| Features | CProfile, review and post management, AI posts and replies on AutoPilot, Profile Lock against outside edits, sync to 50+ directories and a free Locl Score. The gaps: no rank tracking is on record, and Premium has no AI. | CListings on 90+ directories, a Local Grid of map pack rankings, review monitoring and data health reports. The gaps are in the listing: rankings come only from the grid, listings work in just three countries, and Lite can't reply to reviews. |
| Ease of use | CNo rating on record. You connect each profile, pick which AutoPilot tasks to switch on, and set up Directory Sync as a separate product. | CNo rating on record. You enter each location's details and connect Google and Facebook before listings and reviews start flowing in. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It posts to Google Business Profile, Facebook and Instagram, and Directory Sync pushes listings to Bing, Apple Maps and 50+ other sites. | BWeb only, with no desktop or phone app. It connects to Google Business Profile, Facebook, Instagram, LinkedIn and TikTok for listings, reviews and posting. |
| Best for | Google profile upkeep plus directory sync | keeping one location's listings in sync |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Locl and Moz Local. How we grade
Price against what you get
Locl starts at $12.42 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Moz Local starts at $16 a month and scores 2.3.
They score the same, and Locl starts $3.58 a month lower. Of the other local SEO tools on the chart, 1 scores higher than Locl for less, and 2 score higher than Moz Local for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Moz Local also covers rank tracking and review collection.
At a glance
| Locl | Moz Local | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $149 per location / year for Directory Sync; Premium is $39 per location / month | $16 per location / month, billed yearly ($20 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day AutoPilot trial for $1, with a credit card | None listed |
| Web | ||
| Made by | Locl, Inc. | SEOMoz, Inc. |
| Price read from | locl.ai | moz.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Locl
- Premium has no AI automation; AI posts and review replies need AutoPilot at $69 per location a month.
- Directory Sync is bought separately at $149 per location a year, on top of Premium or AutoPilot.
- The AutoPilot trial costs $1 and needs a card. The FAQ page also mentions a free Basics plan and a 14-day Premium trial that the pricing pages do not list.
Moz Local
- Each physical location needs its own subscription; 50 or more locations go through sales.
- Listings are supported only for businesses in the US, UK and Canada, and the directories differ by country.
- Lite cannot reply to reviews; review replies, review requests and social posting start at Preferred.
- The pricing page shows no free trial for Moz Local; the trial it advertises is for Moz Pro.
Key features
Locl
- Locl Score
- A free score out of 850 that adds up a profile's completeness, its recent activity and how accurate its directory listings are.
- Directory Sync
- Scans a location's listings, sends confirmed details to more than 50 directories, aggregators and maps, and pushes later changes automatically.
- AutoPilot
- Writes and publishes weekly location posts, including posts built from 5-star reviews, replies to reviews and suggests profile improvements, all editable before or after.
- GBP Profile Lock
- Watches a Google Business Profile for edits suggested by anonymous users and stops them from changing the business's details.
- Multi-location management
- Location groups, team permissions and bulk updates for chains, agencies and white-label partners, with reporting across locations.
- Social posting
- Imports, creates and schedules posts to Google Business Profile, Facebook and Instagram from the same dashboard.
Moz Local
- Listings sync
- Sends business details to search engines, directories, apps and data aggregators, keeps them updated and shows which listings are missing fields.
- Local Grid
- A heatmap of map pack rankings for target keywords at points around a business, included on every plan.
- Review management
- Monitors reviews on several networks with alerts; from Preferred up you can reply on Google and Facebook, request reviews and see sentiment trends.
- Social posting
- Preferred posts to Google and Facebook with content libraries; Elite adds Instagram, LinkedIn and TikTok, ad boosting and inbox replies.
- Listings AI and Reviews AI
- Two paid AI add-ons: Listings AI at $14 a month, included in Elite, and Reviews AI at $10 a month. Review replies can also start from templates and AI suggestions.
- Reports
- Data health and Google Business Profile insights on every plan; Elite adds a reporting suite for leads, reviews and social with custom reports.
Plans
Locl
Directory Sync$149
per location / year
Enrolls and corrects a location's listings on more than 50 directories, maps and apps such as Bing and Apple Maps, and syncs later changes.
Premium$39
per month for 1 location, then $35 per extra location
Hands-on management of profiles, reviews, questions, attributes and posts, Profile Lock, location groups and 18+ months of analytics. No AI automation.
AutoPilot$69
per month for 1 location, then $65 per extra location
AI that publishes weekly posts, replies to reviews, uploads photos and improves categories and descriptions, with each task switchable on or off.
AutoPilot volume$450
per month for up to 15 locations
The entry step of AutoPilot's volume pricing for chains and agencies; larger volumes are discussed with Locl.
Moz Local
Lite$16
per location / month, billed yearly ($20 billed monthly)
Listings on 90+ directories, Local Grid map pack ranking, review monitoring and data health analytics. $199 a year.
Preferred$24
per location / month, billed yearly ($30 billed monthly)
Adds review replies on Google and Facebook, review requests, sentiment analysis, Google and Facebook posting and competitor analysis.
Elite$33
per location / month, billed yearly ($40 billed monthly)
Adds Listings AI, posting to Instagram, LinkedIn and TikTok, Facebook ad boosting, social inbox replies and a reporting suite.
EnterpriseCustom
For 50 or more locations, with an account manager, extra directories and flexible billing.
Ways to pay less
Locl
No public discounts listed.
Moz Local
- Annual discount
Save 20% by paying yearly
Moz Local's pricing page lists a 20% saving on yearly billing: Lite is $199 a year ($16 a month) against $20 a month paid monthly.
Common questions
Which is cheaper, Locl or Moz Local?
As of Oct 23, 2026, Locl is cheaper to start with: $12.42 a month when paid by the year, against $16 a month for Moz Local. Locl starts at $149 per location / year for Directory Sync; Premium is $39 per location / month, and Moz Local starts at $16 per location / month, billed yearly ($20 billed monthly).
Which has a free plan, Locl or Moz Local?
As of Oct 23, 2026, neither Locl nor Moz Local has a free plan. Locl has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.