Locl vs Yext (2026): which should you pick?
As of Oct 23, 2026, Locl and Yext share a 2.0 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about the free plan, where Locl grades higher, or features, where Yext does.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Locl
Google Business Profile automation, listings sync and profile lock
Which one is for you
Pick Locl if
- Fits if you want your Google profile posted to and answered without doing it yourself
- Works for businesses whose listings are wrong or missing across directories
Look elsewhere if
- Pricey if you want AI posts and review replies, which need AutoPilot at $69 a location a month
- Watch out: Directory Sync is $149 a location a year on top of Premium or AutoPilot
- Not for you if you want to try it free, as the AutoPilot trial costs $1 and needs a card
- Watch out: the FAQ mentions a free Basics plan and a 14-day Premium trial the pricing pages don't list
- Skip it if you want to track rankings, as no rank tracking is on record
Pick Yext if
- Fits if you run a brand or franchise with hundreds of locations and a sales-led budget
- Works for regulated teams, such as healthcare, that need approvals and audit trails on every edit
Look elsewhere if
- Skip it if you're one small business, as there's no self-serve plan
- Not for you if you want a price or a trial first, since every product is quoted after a demo with sales
- Watch out: reviews, social, local pages and site search are separate Yext products on top of Listings
- Watch out: the phone apps are for Scout only, and the main platform runs in a browser
How we grade them
| 2.0GPALoclFair | 2.0GPAYextFair | |
|---|---|---|
| Value for money | CPremium is $39 a month for one location, between this category's middle ($31) and dearer quarter ($59). AI posts and replies need AutoPilot at $69, and Directory Sync is $149 a location a year on top, about $12.42 a month. | CNo price is published. Every Yext product is quoted only on a sales call after a demo, so there's nothing to set against the $29.99 a month this category's middle charges. |
| Free plan and trial | DNo free plan on the pricing pages. The AutoPilot trial is 7 days for $1 and needs a card. The FAQ mentions a free Basics plan and a 14-day Premium trial that the pricing pages don't list. | FNothing free. There's no free plan and no trial on record, only a demo with the sales team. |
| Features | CProfile, review and post management, AI posts and replies on AutoPilot, Profile Lock against outside edits, sync to 50+ directories and a free Locl Score. The gaps: no rank tracking is on record, and Premium has no AI. | BDirect listings to 200+ publishers without an aggregator, automatic fixes for errors and duplicates, 50+ profile fields, analytics by publisher, and Scout tracking Google, Maps and AI answers against 20 competitors. Reviews, social and local pages are separate Yext products. |
| Ease of use | CNo rating on record. You connect each profile, pick which AutoPilot tasks to switch on, and set up Directory Sync as a separate product. | CNo rating on record. It's an enterprise platform set up with sales, with approval roles, audit trails and bulk updates to configure across locations. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It posts to Google Business Profile, Facebook and Instagram, and Directory Sync pushes listings to Bing, Apple Maps and 50+ other sites. | BWeb, plus iPhone and Android apps for Scout, with no desktop app. It connects to Google Business Profile, Apple Business, Bing, Facebook, Yelp, Tripadvisor, Uber Eats and OpenAI, with an API and MCP. |
| Best for | Google profile upkeep plus directory sync | listings for brands with hundreds of locations |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Locl and Yext. How we grade
Where they differ
- Locl also covers reports.
- Yext also covers AI agents and AI search visibility.
At a glance
| Locl | Yext | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $149 per location / year for Directory Sync; Premium is $39 per location / month | Not published |
| Free plan | None | None |
| Free trial | 7-day AutoPilot trial for $1, with a credit card | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Locl, Inc. | Yext |
| Price read from | locl.ai | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Locl
- Premium has no AI automation; AI posts and review replies need AutoPilot at $69 per location a month.
- Directory Sync is bought separately at $149 per location a year, on top of Premium or AutoPilot.
- The AutoPilot trial costs $1 and needs a card. The FAQ page also mentions a free Basics plan and a 14-day Premium trial that the pricing pages do not list.
Yext
- No prices are published: every product is sold after a demo with the sales team.
- Built for enterprise brands; the site offers no self-serve plan for a single small business.
- Reviews, social, local pages and site search are separate Yext products alongside Listings.
- The mobile apps listed are for Scout, the AI visibility agent; the main platform runs in a browser.
Key features
Locl
- Locl Score
- A free score out of 850 that adds up a profile's completeness, its recent activity and how accurate its directory listings are.
- Directory Sync
- Scans a location's listings, sends confirmed details to more than 50 directories, aggregators and maps, and pushes later changes automatically.
- AutoPilot
- Writes and publishes weekly location posts, including posts built from 5-star reviews, replies to reviews and suggests profile improvements, all editable before or after.
- GBP Profile Lock
- Watches a Google Business Profile for edits suggested by anonymous users and stops them from changing the business's details.
- Multi-location management
- Location groups, team permissions and bulk updates for chains, agencies and white-label partners, with reporting across locations.
- Social posting
- Imports, creates and schedules posts to Google Business Profile, Facebook and Instagram from the same dashboard.
Yext
- Listings distribution
- Pushes business data straight to 200+ publishers, including Google, Apple, Yelp and Bing, and structures it for AI assistants such as ChatGPT and Gemini.
- Listings Verifier
- Checks live publisher data against the Knowledge Graph and fixes errors, duplicates and publisher overwrites automatically.
- Scout AI visibility agent
- Tracks visibility in Google Search, Maps and AI Overviews plus ChatGPT, Gemini, Claude and Perplexity, with win rates against 20 local competitors.
- Rich profiles and analytics
- Manages 50+ listing fields, from categories to menus and FAQs, and reports impressions, clicks, calls and directions by publisher and location.
- Enterprise controls
- Role-based approvals, audit trails and bulk updates across 10,000+ locations in several languages and regions.
- MCP and APIs
- Brands can plug their own agents into Yext's Knowledge Graph and publisher network through MCP and the API, or build workflows on its developer platform.
Plans
Locl
Directory Sync$149
per location / year
Enrolls and corrects a location's listings on more than 50 directories, maps and apps such as Bing and Apple Maps, and syncs later changes.
Premium$39
per month for 1 location, then $35 per extra location
Hands-on management of profiles, reviews, questions, attributes and posts, Profile Lock, location groups and 18+ months of analytics. No AI automation.
AutoPilot$69
per month for 1 location, then $65 per extra location
AI that publishes weekly posts, replies to reviews, uploads photos and improves categories and descriptions, with each task switchable on or off.
AutoPilot volume$450
per month for up to 15 locations
The entry step of AutoPilot's volume pricing for chains and agencies; larger volumes are discussed with Locl.
Yext
Pricing could not be confirmed. See yext.com.
Common questions
Which is cheaper, Locl or Yext?
As of Oct 23, 2026, Locl starts at $149 per location / year for Directory Sync; Premium is $39 per location / month, and Yext has no price we could confirm.
Which has a free plan, Locl or Yext?
As of Oct 23, 2026, neither Locl nor Yext has a free plan. Locl has a free trial.
Which platforms do Locl and Yext run on?
As of Oct 23, 2026, only Yext lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.