BrightLocal vs Locl (2026): which should you pick?

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Pick Locl if

• Fits if you want your Google profile posted to and answered without doing it yourself
• Works for businesses whose listings are wrong or missing across directories

Look elsewhere if

• Pricey if you want AI posts and review replies, which need AutoPilot at $69 a location a month
• Watch out: Directory Sync is $149 a location a year on top of Premium or AutoPilot
• Not for you if you want to try it free, as the AutoPilot trial costs $1 and needs a card
• Watch out: the FAQ mentions a free Basics plan and a 14-day Premium trial the pricing pages don't list
• Skip it if you want to track rankings, as no rank tracking is on record

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

Locl

• Premium has no AI automation; AI posts and review replies need AutoPilot at $69 per location a month.
• Directory Sync is bought separately at $149 per location a year, on top of Premium or AutoPilot.
• The AutoPilot trial costs $1 and needs a card. The FAQ page also mentions a free Basics plan and a 14-day Premium trial that the pricing pages do not list.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

Locl

Locl Score

A free score out of 850 that adds up a profile's completeness, its recent activity and how accurate its directory listings are.

Directory Sync

Scans a location's listings, sends confirmed details to more than 50 directories, aggregators and maps, and pushes later changes automatically.

AutoPilot

Writes and publishes weekly location posts, including posts built from 5-star reviews, replies to reviews and suggests profile improvements, all editable before or after.

GBP Profile Lock

Watches a Google Business Profile for edits suggested by anonymous users and stops them from changing the business's details.

Multi-location management

Location groups, team permissions and bulk updates for chains, agencies and white-label partners, with reporting across locations.

Social posting

Imports, creates and schedules posts to Google Business Profile, Facebook and Instagram from the same dashboard.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

Locl

• Directory Sync$149

  per location / year

  Enrolls and corrects a location's listings on more than 50 directories, maps and apps such as Bing and Apple Maps, and syncs later changes.

• Premium$39

  per month for 1 location, then $35 per extra location

  Hands-on management of profiles, reviews, questions, attributes and posts, Profile Lock, location groups and 18+ months of analytics. No AI automation.

• AutoPilot$69

  per month for 1 location, then $65 per extra location

  AI that publishes weekly posts, replies to reviews, uploads photos and improves categories and descriptions, with each task switchable on or off.

• AutoPilot volume$450

  per month for up to 15 locations

  The entry step of AutoPilot's volume pricing for chains and agencies; larger volumes are discussed with Locl.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.

Locl

No public discounts listed.