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The Bing Places for Business Insider’s Guide

Everything we know about Bing Places for Business in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPAOctober 2026

Bing Places for Business

The Insider’s Guide

Free Microsoft listing for a business on Bing search and Bing Maps

Every plan, grade, refund rule and rival among local SEO tools, read from Bing Places for Business’s own pages.

Made by Microsoft · checked Oct 23, 2026 · toolgpa.com

3.0GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Bing Places for Business’s own pages, its app-store listings and our grades. Every fact in it is on Bing Places for Business’s page too, where it is kept up to date. Checked Oct 23, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

3.0

GPA, above 60 of the 61 other local SEO tools we grade

Bing Places for Business is Microsoft's free service for claiming or adding a business listing on Bing and Bing Maps. Owners verify the listing with a PIN, then set its hours, categories, photos, services and service areas, post time-limited announcements and view listing analytics. A Google Business Profile can be imported and kept in sync, and chains can upload up to 10,000 locations at once.

To get you started, here are 8 things to know about Bing Places for Business, taken from its own pages and our grades.

  1. 1

    Best for a free listing on Bing and Bing Maps

    Bing Places is Microsoft's free listing service for Bing and Bing Maps: claim or add your business, verify it with a PIN, then set hours, photos and service areas, post announcements and see listing analytics.

  2. 2

    It is free

    Bing Places for Business has no paid plan at all. Free with a Microsoft, Google or Facebook sign-in: claim or add listings, verify them, edit details and photos, post announcements, view analytics and bulk upload.

  3. 3

    It runs on Web

    Web.

  4. 4

    Claim or add a listing

    Search Bing for the business and claim it, or create a new listing, then verify it with a PIN sent by phone, text, email or postcard.

  5. 5

    Google Business Profile sync

    Import listings from a Google Business Profile, with listings already verified on Google verified on Bing automatically, and re-sync weekly, every two weeks or monthly.

  6. 6

    Listing details

    Up to 10 categories, hours, up to 100 photos, services offered, amenities and up to 20 service areas, with the option to hide the address for service-area businesses.

  7. 7

    A 3.0 GPA, above 60 of 61

    That is against the other local SEO tools we grade, on value, the free plan, features, ease of use and platforms.

  8. 8

    Keep it

    Bing Places for Business is free, so making your own would save you nothing.

Bing Places for Business at a glance

Pricing
Free
Free plan
Yes
Free trial
None stated
Runs on
Web
Made by
Microsoft
Category
Local SEO Tools
Our grade
3.0 GPA, very good

The report card

Best for a free listing on Bing and Bing Maps

Bing Places is Microsoft's free listing service for Bing and Bing Maps: claim or add your business, verify it with a PIN, then set hours, photos and service areas, post announcements and see listing analytics. You can copy a Google profile across, but changes take 7 to 12 days to go live in North America, and there's no mobile version yet.

ToolGPA report cardBing Places for BusinessGraded Oct 23, 2026
SubjectGradeComment
Value for moneyAFree outright: claiming, verifying, editing, announcements, analytics and bulk upload of up to 10,000 locations cost nothing.
Free plan and trialAAll of it is free with a Microsoft, Google or Facebook sign-in, with no paid tier to run into.
FeaturesCUp to 10 categories, 100 photos and 20 service areas, Google profile sync, announcements and analytics. The gaps are in the listing: Bing only, 5 announcements a month with one active, and synced listings must be edited in Google.
Ease of useCNo rating on record. Verification is by PIN, and changes go live only after a publish cycle of 7 to 12 days in North America and up to 2 weeks elsewhere.
Platforms and integrationsBWeb only, on desktop or tablet; Microsoft says the mobile site is still being built. It syncs with Google Business Profile and links to Bing Webmaster Tools and Microsoft Advertising.
Grade point averageVery good, out of 4.03.0

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Bing Places for Business is for

  • Fits if you want correct details on Bing and Bing Maps at no cost
  • Works for owners who already keep a Google profile and want to copy it to Bing

Who it is not for

  • Watch out: changes take 7 to 12 days to go live in North America and up to 2 weeks elsewhere
  • Tight if you sync from Google, as synced listings can't be edited in the dashboard
  • Not for you if you manage listings from a phone, as the mobile site is still being built
  • Too light for posting often, at 5 announcements a month with one active at a time
  • Watch out: the API is open only to trusted partners managing more than 10,000 listings

Good to know

Good for

  • Local businesses that want correct details on Bing and Bing Maps
  • Owners who already keep a Google Business Profile and want to copy it to Bing
  • Chains and agencies adding many locations at once

Worth knowing

  • Changes go live only after verification and a publish cycle, which Microsoft puts at 7 to 12 days in North America and up to 2 weeks elsewhere.
  • Listings synced from Google cannot be edited directly in the dashboard; changes are made in Google and synced again.
  • Listing management works on desktop or tablet; Microsoft says the mobile site is still being built.
  • The Bing Places API is open only to agencies in its trusted partner program, which is for those managing more than 10,000 listings.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

Free

No paid plan at all

Bing Places for Business is free to use.

All of it is free with a Microsoft, Google or Facebook sign-in, with no paid tier to run into.
From our grade for free plan and trial

  • Free

    $0

    Listing management on Bing and Bing Maps, Google Business Profile sync, announcements, analytics and bulk upload of up to 10,000 locations.

The free plan

Free with a Microsoft, Google or Facebook sign-in: claim or add listings, verify them, edit details and photos, post announcements, view analytics and bulk upload.

Read from bing.com on Oct 23, 2026.

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

Free Microsoft listing for a business on Bing search and Bing Maps. Here is what it does, as its own site describes it, and what it covers: reports, local listings.

Web only, on desktop or tablet; Microsoft says the mobile site is still being built.
From our grade for platforms and integrations
Claim or add a listing
Search Bing for the business and claim it, or create a new listing, then verify it with a PIN sent by phone, text, email or postcard.
Google Business Profile sync
Import listings from a Google Business Profile, with listings already verified on Google verified on Bing automatically, and re-sync weekly, every two weeks or monthly.
Listing details
Up to 10 categories, hours, up to 100 photos, services offered, amenities and up to 20 service areas, with the option to hide the address for service-area businesses.
Announcements
Post offers, events and updates on the listing: up to 5 a month, one active at a time and each running for at most 30 days, with views and clicks counted.
Analytics
A dashboard of listing performance, including clicks on the listing and a comparison against businesses in the same category.
Chains and agencies
Bulk upload of up to 10,000 locations from a spreadsheet, chain verification in one request, and agency accounts for managing clients' listings.

Where it runs

  • Web

What it works with

  • Google Business Profile
  • Bing Webmaster Tools
  • Microsoft Advertising

Bing Places for Business is made by Microsoft.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

60/61

Other local SEO tools it is graded above

Bing Places for Business's GPA of 3.0 is higher than 60 of the 61 other local SEO tools we grade, and level with 1.

It stands best on free plan and trial (A, above 59 of 61) and worst on ease of use (C, above 1).

Bing Places for Business has no paid plan.

On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more.

Each grade against the category

Every bar is all 62 local SEO tools we grade, cut by the letter each got. Bing Places for Business’s own letter is outlined.

  • AValue for moneyAbove 56 of 61
  • AFree plan and trialAbove 59 of 61
  • CFeaturesAbove 2 of 61
  • CEase of useAbove 1 of 61
  • BPlatforms and integrationsAbove 13 of 61

Price against what you get

Each dot is one of 51 local SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Bing Places for Business is the marked dot.

C2.0B3.0A4.0Free$1$5$20$50$200$500$2kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessBing Places for Busin…WhitesparkBrightLocalLocalo

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

Bing Places for Business is free, so making your own would save you nothing.

And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.0 is higher than 60 of the 61 other local SEO tools we grade.

What you could make

  • Reports: an app builder makes this well.

What you could not

  • Listings sent to dozens of directories and map apps, which takes an agreement with each.

What this rests on. Bing Places for Business’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Google Business Profile, Apple Business, Yelp for Business, Yext and BrightLocal

The 5 tools Bing Places for Business is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

12

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Bing Places for Business free?

Yes. Bing Places for Business is free to use.

How much does Bing Places for Business cost?

Bing Places for Business lists one plan. Free: $0.

What platforms does Bing Places for Business work on?

Bing Places for Business is available on Web.

Does Bing Places for Business have an Android app?

No Android app was listed when its pages were read on Oct 23, 2026. Bing Places for Business is listed for Web.

Does Bing Places for Business have an iPhone app?

No iPhone app was listed when its pages were read on Oct 23, 2026. Bing Places for Business is listed for Web.

Is Bing Places for Business open source?

Bing Places for Business is not described as open source on its own site, as read on Oct 23, 2026.

What does Bing Places for Business integrate with?

Bing Places for Business's listing names Google Business Profile, Bing Webmaster Tools and Microsoft Advertising.

Who makes Bing Places for Business?

Bing Places for Business is made by Microsoft.

What are the alternatives to Bing Places for Business?

The closest alternatives to Bing Places for Business in our directory are Google Business Profile, Apple Business, Yelp for Business, Yext and BrightLocal.

How does Bing Places for Business compare with other local SEO tools?

Bing Places for Business's GPA of 3.0 is higher than 60 of the 61 other local SEO tools we grade, and level with 1.

Is Bing Places for Business good value for money?

ToolGPA grades Bing Places for Business A for value for money. Bing Places for Business has no paid plan.

Could I make my own version of Bing Places for Business?

Bing Places for Business is free, so making your own would save you nothing.

Where this guide comes from

The prices, plans, platforms and features were read from Bing Places for Business’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Microsoft's own pages on 23 October 2026. Those pages didn't load as text when we went back to them for this card. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Microsoft. Prices change, so check bing.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

3,189

Tools graded, in 94 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 3,189

    tools graded

  • 94

    categories

  • 426

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Bing Places for Business: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/bing-places-for-business

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See our other guides

The best-graded local SEO tools after Bing Places for Business, each with an Insider's Guide of its own.

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Everything in this guide is ToolGPA’s own summary of what Bing Places for Business’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Bing Places for Business is a trademark of its owner, and this guide is not made, paid for or approved by Microsoft. Prices and plans change: check bing.com before you buy.