Bing Places for Business vs BrightLocal (2026): which should you pick?

Pick Bing Places for Business if

• Fits if you want correct details on Bing and Bing Maps at no cost
• Works for owners who already keep a Google profile and want to copy it to Bing

Look elsewhere if

• Watch out: changes take 7 to 12 days to go live in North America and up to 2 weeks elsewhere
• Tight if you sync from Google, as synced listings can't be edited in the dashboard
• Not for you if you manage listings from a phone, as the mobile site is still being built
• Too light for posting often, at 5 announcements a month with one active at a time
• Watch out: the API is open only to trusted partners managing more than 10,000 listings

Pick BrightLocal if

• Fits if your business is in the US, UK, Canada or Australia and you want rankings and listings in one account
• Works for agencies sending white-label local ranking reports for many client locations

Look elsewhere if

• Skip it if your business is outside the US, UK, Canada and Australia, where only citation building works
• Tight if you're on Track, as listing sync starts at Manage ($40) and review replies at Grow ($49)
• Watch out: Citation Builder is paid per site, from $3.20 or $2 with bulk credits, on top of any plan
• Not for you if you want a free plan, since after the 14-day trial you can only look at old data
• Watch out: above 100 locations prices are on request, and a downgrade takes effect at once with no refund

Bing Places for Business

• Changes go live only after verification and a publish cycle, which Microsoft puts at 7 to 12 days in North America and up to 2 weeks elsewhere.
• Listings synced from Google cannot be edited directly in the dashboard; changes are made in Google and synced again.
• Listing management works on desktop or tablet; Microsoft says the mobile site is still being built.
• The Bing Places API is open only to agencies in its trusted partner program, which is for those managing more than 10,000 listings.

BrightLocal

• The platform works in the USA, UK, Canada and Australia; citation building alone reaches more countries.
• Citation Builder is paid per site, from $3.20 or as low as $2 with bulk credits, on top of any plan.
• Prices rise with the number of locations, and above 100 locations they are on request.
• Downgrades take effect at once and the unused part of the old plan is not refunded.

Bing Places for Business

Claim or add a listing

Search Bing for the business and claim it, or create a new listing, then verify it with a PIN sent by phone, text, email or postcard.

Google Business Profile sync

Import listings from a Google Business Profile, with listings already verified on Google verified on Bing automatically, and re-sync weekly, every two weeks or monthly.

Listing details

Up to 10 categories, hours, up to 100 photos, services offered, amenities and up to 20 service areas, with the option to hide the address for service-area businesses.

Announcements

Post offers, events and updates on the listing: up to 5 a month, one active at a time and each running for at most 30 days, with views and clicks counted.

Analytics

A dashboard of listing performance, including clicks on the listing and a comparison against businesses in the same category.

Chains and agencies

Bulk upload of up to 10,000 locations from a spreadsheet, chain verification in one request, and agency accounts for managing clients' listings.

BrightLocal

Local Rank Tracker and Local Search Grid

Track local rankings for up to 100 keywords and 4 competitors per location, and map Google local rankings on a geogrid.

Local AI Visibility Tracker

Checks whether ChatGPT, Google AI Mode and Google AI Overviews recommend a business, for up to 20 prompts per location, on every plan.

Citation Tracker and Citation Builder

Audit listing accuracy and find gaps, then pay per site to have listings built, including the Data Axle, Neustar Localeze and Foursquare aggregators.

Active Sync and Google posts

From Manage up, keeps business details synced and protected on key sites and schedules Google Business Profile posts across locations.

Reputation tools

Grow adds review monitoring with replies across several sites, review requests by email, SMS and in-store campaigns, and a review widget.

White-label reports, APIs and MCP

Reports and tools can carry your own branding, and the platform offers local SEO APIs and an MCP server for ChatGPT, Claude or Mistral.

Bing Places for Business

• Free$0

  Listing management on Bing and Bing Maps, Google Business Profile sync, announcements, analytics and bulk upload of up to 10,000 locations.

BrightLocal

• Track$31

  per month for 1 location, billed annually ($41 billed monthly)

  Rank tracking for 100 keywords, a geogrid for 5 keywords, audits, citation tracking and AI visibility. $62 a month yearly for 6-10 locations.

• Manage$40

  per month for 1 location, billed annually ($54 billed monthly)

  Everything in Track plus AI Insights, Active Sync to keep listings synced and protected on key sites and a Google post scheduler.

• Grow$49

  per month for 1 location, billed annually ($65 billed monthly)

  Everything in Manage plus review monitoring and replies, review requests by email, SMS and in store, and a review widget.

• CustomCustom

  Price on request for more than 100 locations, or for high-volume accounts that need only one or two report types.

Bing Places for Business

No public discounts listed.

BrightLocal

• Annual discount

  Save 25% with annual billing

  BrightLocal's pricing page lists 25% off for annual billing: Track for one location is $369 a year ($31 a month) against $41 a month billed monthly.