The SOCi Insider’s Guide
Everything we know about SOCi in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SOCi
The Insider’s Guide
AI agents for listings, reviews and social at multi-location brands
Every plan, grade, refund rule and rival among local SEO tools, read from SOCi’s own pages.
Made by SOCi, Inc. · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SOCi’s own pages, its app-store listings and our grades. Every fact in it is on SOCi’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 4 of the 61 other local SEO tools we grade
SOCi sells brand-trained AI agents that do local marketing work for companies with hundreds or thousands of locations. A Local Search agent manages listings, local pages and Google posts, a Reputation agent answers reviews and runs surveys and chat, and a Social agent plans and publishes posts. Each quote is built from the number of locations and the agents chosen; no prices are published.
To get you started, here are 7 things to know about SOCi, taken from its own pages and our grades.
Each agent is trained on your brand's voice, workflows and locations before it goes live, so setup runs through SOCi's team.
- 1
Best for AI agents doing local marketing for big chains
SOCi sells AI agents that manage listings and Google posts, answer reviews and run surveys and chat, and plan and publish social posts across hundreds or thousands of locations.
- 2
It runs on 3 platforms
Web, iOS and Android.
- 3
Genius Local Search Agent
Manages and optimizes listings, publishes Google posts, updates hours and categories, builds local pages with analytics, and runs search ads.
- 4
Genius Reputation Agent
Replies to reviews, flags sensitive ones, requests new reviews, analyzes sentiment, sends customer surveys and answers website chats around the clock.
- 5
Genius Social Agent
Plans content calendars, generates images and video, publishes local posts, replies to comments and messages, and boosts posts as ads.
- 6
A 1.8 GPA, above 4 of 61
That is against the other local SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace SOCi you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
SOCi at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- SOCi, Inc.
- Category
- Local SEO Tools
- Our grade
- 1.8 GPA, weak
The report card
Best for AI agents doing local marketing for big chains
SOCi sells AI agents that manage listings and Google posts, answer reviews and run surveys and chat, and plan and publish social posts across hundreds or thousands of locations. It's built for big chains only: there's no small-business plan, no published price and no trial, and some agent skills have usage limits set by the package.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published. Each quote is built on a sales call from your number of locations and the agents you pick, so there's nothing to compare with this category's $31 middle. It doesn't charge per seat or per listing. |
| Free plan and trial | F | Nothing free. There's no free plan or trial; every deployment is scoped through a demo and a quote. |
| Features | C | Agents for listings, local pages, Google posts and search ads, for review replies, review requests, surveys and website chat, and for social posts and comments. Gaps: no rank tracking on record, and some skills carry package usage limits. |
| Ease of use | C | No rating on record. Each agent is trained on your brand's voice, workflows and locations before it goes live, so setup runs through SOCi's team. |
| Platforms and integrations | B | Web, plus iPhone and Android apps, with no desktop app. The only integration on record is Google Business Profile. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SOCi is for
- Fits if you run a chain or franchise with hundreds of locations and want local work handed to AI agents
- Works for central marketing teams that want reviews answered and posts published for every location
Who it is not for
- Skip it if you're one small business, as there's no plan for a single location
- Not for you if you want a price or a trial first, as every deployment is scoped through a demo and quote
- Watch out: some agent skills carry usage limits set by your package
- Skip it if you want local rank grids, as SOCi's agents don't list rank tracking
Good to know
Good for
- Franchises and chains with hundreds or thousands of locations
- Brands that want reviews answered and social posts published for each location
- Central marketing teams handing routine local work to AI agents
Worth knowing
- No prices are published: each quote depends on the number of locations and the agents and skills chosen.
- There is no free trial; the vendor scopes every deployment through a demo and quote.
- Some skills carry usage limits set by the package, which can be raised as needs grow.
- Built for enterprise brands; the site offers no plan for a single small business.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
SOCi's current pricing could not be confirmed from its own site.
It doesn't charge per seat or per listing.
We could not confirm SOCi’s current prices from its own site, so this guide lists no plans. soci.ai has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
AI agents for listings, reviews and social at multi-location brands. Here is what it does, as its own site describes it, and what it covers: AI agents, surveys, chatbots, review collection, local listings.
Gaps: no rank tracking on record, and some skills carry package usage limits.
- Genius Local Search Agent
- Manages and optimizes listings, publishes Google posts, updates hours and categories, builds local pages with analytics, and runs search ads.
- Genius Reputation Agent
- Replies to reviews, flags sensitive ones, requests new reviews, analyzes sentiment, sends customer surveys and answers website chats around the clock.
- Genius Social Agent
- Plans content calendars, generates images and video, publishes local posts, replies to comments and messages, and boosts posts as ads.
- Brand training
- Each agent is set up on the brand's voice, workflows and locations before it is deployed, and works across every location at once.
- No per-listing fees
- Price follows locations and agents, not seats, social profiles or listings, so managing more listings per location costs the same.
Where it runs
- Web
- iOS
- Android
What it works with
- Google Business Profile
SOCi is made by SOCi, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/61
Other local SEO tools it is graded above
SOCi's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
It stands best on platforms and integrations (B, above 13 of 61) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. SOCi’s own letter is outlined.
- CValue for moneyAbove 11 of 61
- FFree plan and trialAbove 0 of 61
- CFeaturesAbove 2 of 61
- CEase of useAbove 1 of 61
- BPlatforms and integrationsAbove 13 of 61
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SOCi you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 47 of the 61 other local SEO tools grade higher.
What you could make
- Review collection and surveys: an app builder makes these well.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- An AI agent, with the models and the safeguards behind it.
- A chatbot builder hooked into the messaging apps.
- A real app for iOS and Android. Something home-made would be a web page.
What this rests on. SOCi’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Yext, Uberall, Synup, BrightLocal and Moz Local
The 5 tools SOCi is most often weighed against, with where each one differs from it.
- 2.0GPA
Yext
Paid
Enterprise listings, reviews and AI visibility for many locations.
- SOCi also covers surveys, chatbots and review collection.
- Yext also covers AI search visibility.
- 2.0GPA
Uberall
Paid
Listings, reviews and local social for multi-location brands.
- SOCi also covers AI agents, surveys and chatbots.
- Uberall also covers reports and AI search visibility.
- 2.4GPA
Synup
Free trial · from $39/mo
Local marketing platform with an AI agent, priced by location band.
- Only SOCi lists iOS and Android apps.
- SOCi also covers surveys and chatbots.
- Synup also covers rank tracking and AI search visibility.
- 2.4GPA
BrightLocal
Free trial · from $31/mo
Local SEO platform for rankings, listings, reviews and AI visibility.
- Only SOCi lists iOS and Android apps.
- SOCi also covers AI agents, surveys and chatbots.
- BrightLocal also covers reports, rank tracking and AI search visibility.
- 2.0GPA
Moz Local
From $16/mo
Listings, reviews and local rank grids from Moz, priced per location.
- Only SOCi lists iOS and Android apps.
- SOCi also covers AI agents, surveys and chatbots.
- Moz Local also covers reports and rank tracking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SOCi free?
No. SOCi is a paid product.
What platforms does SOCi work on?
SOCi is available on Web, iOS and Android.
Does SOCi have a Windows app?
No Windows app was listed when its pages were read on Oct 23, 2026. SOCi is listed for Web, iOS and Android.
Does SOCi have a macOS app?
No macOS app was listed when its pages were read on Oct 23, 2026. SOCi is listed for Web, iOS and Android.
Is SOCi open source?
SOCi is not described as open source on its own site, as read on Oct 23, 2026.
What does SOCi integrate with?
SOCi's listing names Google Business Profile. A listing names up to eight integrations, so it may connect to more.
Who makes SOCi?
SOCi is made by SOCi, Inc.
What are the alternatives to SOCi?
The closest alternatives to SOCi in our directory are Yext, Uberall, Synup, BrightLocal and Moz Local.
How does SOCi compare with other local SEO tools?
SOCi's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
Could I make my own version of SOCi?
To replace SOCi you would be making listings sent to dozens of directories and map apps, which takes an agreement with each.
Where this guide comes from
The prices, plans, platforms and features were read from SOCi’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from SOCi's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SOCi, Inc. Prices change, so check soci.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SOCi, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/soci
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SOCi: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/soci
Know someone choosing between local SEO tools?
Send them this guide: toolgpa.com/tools/soci/guide
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See our other guides
The best-graded local SEO tools after SOCi, each with an Insider's Guide of its own.
- Local SEO Tools Insider's GuideEvery one of the 62 local SEO tools we grade, compared
- Bing Places for Business Insider's GuideFree Microsoft listing for a business on Bing search and Bing Maps3.0 GPA
- Google Business Profile Insider's GuideFree listing that sets how a business shows on Google Maps and Search3.0 GPA
- Apple Business Insider's GuideFree Apple portal for a business's place card on Apple Maps2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SOCi’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SOCi is a trademark of its owner, and this guide is not made, paid for or approved by SOCi, Inc. Prices and plans change: check soci.ai before you buy.