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ToolGPA

Mejores Software de CRM (2026): nuestro top 3 de 49, en orden

Al 9 oct 2026, nuestra primera opción es HubSpot (3.2 de GPA), después Zoho CRM y Twenty.

Clasificación de ToolGPA del 9 oct 2026 · fichas revisadas hasta el 18 oct 2026

Lleva la cuenta de contactos, oportunidades y conversaciones desde el primer contacto hasta el cierre.

Guía gratuita de herramientas de CRM

Nuestro top 3 de herramientas de CRM

The first two are close. HubSpot comes first because its free tools reach further, with email tracking, live chat and a meeting link, and its iPhone and iPad app averages 4.7 against Zoho CRM's 4.4. Zoho CRM gives more room for free, 3 users and 5,000 records against 2 users and 1,000 contacts, and its list prices are lower. Twenty is third for teams that want an open-source CRM on their own servers. Pipedrive narrowly missed: it starts at the same $14 as Zoho CRM but has no free plan. Bitrix24 has a free plan too, but its free CRM is basic, with one pipeline.

  1. Primero: HubSpot

    Plan gratuito · desde $20/mes

    Para: Most small businesses

    HubSpot's CRM is free for up to 2 users and 1,000 contacts with no expiry date, and the free tools cover contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. It runs in a browser and on iPhone and Android, with a Chrome extension for Gmail, and shares one customer database with HubSpot's marketing and service hubs. Its iPhone and iPad app averages 4.7 from about 15,700 ratings. Know the limits: the Starter bundle lists at $20 per seat a month, with new customers offered it from $7, billed annually, for a limited time, and Sales Hub Professional is $90 per seat a month on an annual commitment plus a one-time $1,500 onboarding fee.

    app de iPhone y iPad: 4.7 sobre 5 en la App Store

    Precios y detalles de HubSpot

  2. Segundo: Zoho CRM

    Plan gratuito · desde $14/mes

    Para: Small teams that want a larger free plan and lower prices

    Zoho CRM's Free edition covers up to 3 users and 5,000 records, against HubSpot's 2 users and 1,000 contacts, with lead, contact and deal management, tasks and the mobile apps. Its list prices are lower too: Standard is $14 per user a month, billed annually, and adds workflows, cadences for follow-ups, dashboards and sales forecasting. It is second because HubSpot's free tools go further into the conversation, with email tracking, live chat and a meeting link, where Zoho's Free edition lists standard reports and up to 5 workflow automations, and its iPhone and iPad app averages 4.4 from about 2,700 ratings. Monthly billing raises Standard to $20 per user.

    app de iPhone y iPad: 4.4 sobre 5 en la App Store

    Precios y detalles de Zoho CRM

  3. Tercero: Twenty

    Plan gratuito · desde $9/mes

    Para: Teams that want an open-source CRM on their own servers

    Twenty is an open-source CRM whose core is free to run on your own servers, with custom objects, fields, views and no-code workflows unlimited on every plan. It syncs Google Workspace or Microsoft 365 mailboxes and calendars to the matching people and companies. If you would rather not run a server, Twenty hosts it from $9 per user a month, billed yearly, after a 30-day trial. It is third because fewer teams can take it as it comes: it is listed for the web only, the cloud has no free plan, and the free option means self-hosting with community support. SSO, row-level permissions and audit logs need Organization at $19 per user a month, billed yearly.

    Precios y detalles de Twenty

Clasificación del 9 oct 2026, a partir de lo que muestra cada ficha y de lo que dice la gente sobre la herramienta, no de pruebas nuestras. Cómo clasificamos

El precio contra lo que recibes

¿Qué herramientas de CRM dan más por tu dinero?

Going by our grades, HubSpot, Freshsales, Close, Bigin by Zoho CRM and 1 more give the most for the money among CRM tools: no tool on this chart scores higher without costing more.

Ver las 47 en el gráfico

Pagarla o hacerla

¿Podrías hacerte la tuya?

A CRM at its plainest is a table of people and a board of deals. Mail and calendar sync, a team working the same records, and reports a sales manager will trust take a company.

Pagarla48Tú decides0Hacerla1De herramientas de CRM, podrías hacer al menos lo básico de 1.

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49 herramientas

Herramientas

  • Act!

    CRM

    2.4GPA

    CRM and email marketing platform for small businesses

    Prueba gratuita · desde $30/mesWeb · iOS · Android

  • Assembly

    CRM

    2.2GPA

    Client portal and CRM for service firms, with an AI app builder

    Plan gratuito · desde $29/mesWeb · macOS · Windows

  • Attio

    CRM

    2.4GPA

    CRM with a customizable data model, workflows and AI agents

    Plan gratuito · desde $35/mesWeb · iOS · Android

  • Bigin by Zoho CRM

    CRM

    2.8GPA

    Pipeline-based CRM from Zoho for small businesses

    Plan gratuito · desde $7/mesWeb · macOS · iOS +1

  • Bitrix24

    CRM

    2.8GPA

    Flat-priced CRM with tasks, chat, video calls and a site builder

    Plan gratuito · desde $49/mesWeb · macOS · Windows +3

  • Breakcold

    CRM

    1.8GPA

    AI-native sales CRM with a LinkedIn, email and WhatsApp inbox

    Prueba gratuita · desde $79.20/mesWeb

  • Capsule CRM

    CRM

    2.2GPA

    Small-business CRM for contacts, sales pipelines and projects

    Plan gratuito · desde $18/mesWeb · iOS · Android

  • Clarify

    CRM

    2.2GPA

    AI CRM with a sales agent, priced by credits rather than seats

    Plan gratuito · desde $40/mesWeb · macOS · Windows

  • Close

    CRM

    2.4GPA

    Sales CRM with built-in calling, SMS, email and an AI teammate

    Prueba gratuita · desde $9/mesWeb · macOS · Windows +2

  • Copper

    CRM

    2.2GPA

    CRM that works inside Gmail and Google Calendar

    Prueba gratuita · desde $23/mesWeb · iOS · Android

  • Covve

    CRM

    2.2GPA

    Personal CRM app with reminders, notes and card scanning

    Plan gratuito · desde $4.99/mesmacOS · iOS · Android

  • Daylite

    CRM

    1.8GPA

    CRM and project management app for Mac, iPhone and iPad

    Prueba gratuita · desde $15/mesmacOS · iOS

  • Dex

    CRM

    2.4GPA

    Personal CRM that syncs LinkedIn, email and calendar contacts

    Prueba gratuita · desde $12/mesWeb · macOS · Windows +2

  • Dubsado

    CRM

    2.4GPA

    Client management, contracts and invoicing for service businesses

    Prueba gratuita · desde $335/añoWeb · iOS · Android

  • EngageBay

    CRM

    2.4GPA

    All-in-one marketing, sales and support CRM for small teams

    Plan gratuito · desde $13.79/mesWeb · iOS · Android

  • EspoCRM

    CRM

    2.6GPA

    Open-source CRM you can self-host for free or rent in the cloud

    Plan gratuito · desde $15/mesWeb

  • folk

    CRM

    2.2GPA

    CRM that pulls contacts from LinkedIn, email and WhatsApp

    Prueba gratuita · desde $24/mesWeb · macOS · Windows +2

  • Freshsales

    CRM

    2.8GPA

    Sales CRM with built-in phone, email, chat and Freddy AI

    Prueba gratuita · desde $9/mesWeb · iOS · Android

  • HighLevel

    CRM

    2.6GPA

    Sales and marketing platform that agencies can resell to clients

    Prueba gratuita · desde $97/mesWeb · macOS · Windows +3

  • HoneyBook

    CRM

    2.6GPA

    Client management, contracts and payments for independents

    Prueba gratuita · desde $29/mesWeb · iOS · Android

  • HubSpot

    CRM

    3.2GPA

    Free CRM at the center of a marketing, sales and service suite

    Plan gratuito · desde $20/mesWeb · iOS · Android

  • Insightly

    CRM

    2.2GPA

    CRM with built-in project management for after the sale

    Prueba gratuita · desde $29/mesWeb · iOS · Android

  • Keap

    CRM

    2.2GPA

    CRM with sales and marketing automation for small businesses

    Prueba gratuita · desde $299/mesWeb · iOS · Android

  • Kommo

    CRM

    2.4GPA

    Messaging-first sales CRM for WhatsApp, Instagram and TikTok

    Prueba gratuita · desde $25/mesWeb · iOS · Android

  • Less Annoying CRM

    CRM

    2.4GPA

    Simple CRM for small businesses at one flat per-user price

    Prueba gratuita · desde $15/mesWeb

  • Lightfield

    CRM

    2.2GPA

    AI-native CRM that updates itself from email, calls and meetings

    Prueba gratuita · desde $89/mesWeb

  • Mesh

    CRM

    2.4GPA

    Personal CRM that builds itself from email, calendar and social

    Plan gratuito · desde $10/mesWeb · macOS · Windows +2

  • Microsoft Dynamics 365 Sales

    CRM

    2.2GPA

    Microsoft's sales CRM with Copilot and prebuilt sales agents

    Prueba gratuita · desde $65/mesWeb · iOS · Android

  • Monica Personal CRM

    CRM

    2.4GPA

    Open-source personal CRM for friends, family and colleagues

    Plan gratuito · desde $9/mesWeb

  • NetHunt CRM

    CRM

    2.2GPA

    Sales CRM that works inside Gmail and Google Workspace

    Prueba gratuita · desde $24/mesWeb · iOS · Android

  • Nimble

    CRM

    2.4GPA

    Relationship CRM with contact enrichment and a browser extension

    Prueba gratuita · desde $24.90/mesWeb · iOS · Android

  • noCRM

    CRM

    2.4GPA

    Lead management tool built around each lead's next action

    Prueba gratuita · desde $11/mesWeb · iOS · Android

  • Nutshell

    CRM

    2.4GPA

    Sales CRM with email marketing, forms and AI built into every plan

    Prueba gratuita · desde $13/mesWeb · iOS · Android

  • Odoo CRM

    CRM

    2.8GPA

    Open-source CRM app from the Odoo business suite

    Plan gratuito · desde $31.10/mesWeb · iOS · Android

  • OnePageCRM

    CRM

    2.8GPA

    Action-focused sales CRM for small businesses

    Prueba gratuita · desde $9.95/mesWeb · iOS · Android

  • Ontraport

    CRM

    2.4GPA

    CRM with marketing automation, payments and membership sites

    Prueba gratuitaWeb · iOS · Android

  • Pipedrive

    CRM

    2.2GPA

    Sales CRM organized around visual deal pipelines

    Prueba gratuita · desde $14/mesWeb · iOS · Android

  • Pipeline CRM

    CRM

    2.2GPA

    Sales pipeline CRM for small and mid-size B2B teams

    Prueba gratuita · desde $25/mesWeb · iOS · Android

  • Salesflare

    CRM

    2.4GPA

    B2B sales CRM that fills itself in from email and calendar

    Prueba gratuita · desde $29/mesWeb · iOS · Android

  • Salesforce

    CRM

    2.8GPA

    CRM platform for sales teams with AI agents and a free 2-user suite

    Plan gratuito · desde $25/mesWeb · iOS · Android

  • Salesmate

    CRM

    2.6GPA

    CRM with sales, marketing automation and support tools in one

    Prueba gratuita · desde $23/mesWeb · iOS · Android

  • SalesRabbit

    CRM

    2.0GPA

    Door-to-door sales app for canvassing, territories and field leads

    Plan gratuito · desde $49/mesWeb · iOS · Android

  • Streak

    CRM

    2.2GPA

    CRM built into Gmail, with pipelines in the inbox

    Plan gratuito · desde $49/mesiOS · Android

  • SuiteCRM

    CRM

    2.4GPA

    Open-source CRM with no per-user license fees

    Plan gratuito · desde £130/mesWeb

  • Teamgate

    CRM

    2.2GPA

    Sales CRM with pipelines, a built-in dialer and analytics

    Plan gratuito · desde $39.90/mesWeb · iOS · Android

  • Thryv

    CRM

    1.8GPA

    Small-business software for customers, bookings, invoices and payments

    De pagoWeb · iOS

  • Twenty

    CRM

    2.8GPA

    Open-source CRM with a custom data model, cloud or self-hosted

    Plan gratuito · desde $9/mesWeb

  • Vtiger

    CRM

    2.8GPA

    All-in-one CRM with a free cloud plan and an open-source edition

    Plan gratuito · desde $12/mesWeb · iOS · Android

Guías

Listas cortas y alternativas de herramientas de CRM.

  • +2
    Lo mejor

    The best CRM software in 2026

    Six CRMs compared, from free plans for two or three users to tools built around calling or LinkedIn prospecting. Each pick says who it suits, what it costs and where it stops.

    6 herramientas · Actualizado en octubre de 2026

Preguntas frecuentes

¿Qué herramientas de CRM son mejores?

Al 9 oct 2026, ToolGPA las ordena así: HubSpot primero (para: most small businesses), Zoho CRM segundo (para: small teams that want a larger free plan and lower prices), Twenty tercero (para: teams that want an open-source CRM on their own servers).

¿Cómo clasifica ToolGPA herramientas de CRM?

A partir de lo que muestran las propias páginas de cada herramienta (precio, plan gratuito, plataformas, funciones y límites) y de lo que dice la gente en reseñas y conversaciones públicas. No de pruebas nuestras. El primer puesto va a la herramienta que le sirve a más gente, y el segundo y el tercero a las mejores opciones para los lectores que esa deja fuera.