ActiveCampaign
Email marketing
Email marketing and multi-step automation priced by contacts
Prueba gratuita · desde $15/mesWeb
Mejores Email marketing y boletines (2026): nuestro top 3 de 28, en orden
Al 17 oct 2026, nuestra primera opción es Mailchimp (2.8 de GPA), después Sender y Zoho Campaigns.
Clasificación de ToolGPA del 17 oct 2026 · fichas revisadas hasta el 18 oct 2026
Envía boletines y campañas a tu lista, con formularios de registro, correos automáticos y la cuenta de quién los abrió.
Guía gratuita de herramientas de email marketing y boletines
Nuestro top 3 de herramientas de email marketing y boletines
Mailchimp comes first because it covers the whole job on the web, iPhone and Android, and its app has far more ratings than any other on record here, though it costs more as a list grows. Sender is second for anyone who wants to pay nothing, with automations free up to 2,500 subscribers. Zoho Campaigns is third, with the higher grade and a $3 starting price, held back by a free plan without workflows. MailerLite narrowly missed: it costs less than Mailchimp, but its free plan stops at 250 subscribers. Kit's free plan takes 10,000 but has no automations.
Primero: Mailchimp
Plan gratuito · desde $13/mes
Para: Most small businesses
Mailchimp covers campaigns, sign-up and popup forms, landing pages, automated flows and an SMS add-on, and runs on the web with iPhone and Android apps that can build and send an email. It connects to Shopify, WooCommerce, Square, Wix, Squarespace, Stripe, Canva and Zapier. Its iPhone and iPad app averages 4.85 from about 51,700 ratings. Know the limits: the free plan stops at 250 contacts and 500 sends a month, Essentials at $13 a month for 500 contacts allows only 4-step flows, and full automations need Standard at $20. Prices climb with the list, to $110 a month on Essentials at 10,000 contacts, and passing a limit bills overages automatically.
app de iPhone y iPad: 4.9 sobre 5 en la App Store
Precios y detalles de MailchimpSegundo: Sender
Plan gratuito · desde $9/mes
Para: Anyone who wants to pay nothing
Sender's Free Forever plan covers 2,500 subscribers and 15,000 emails a month, with automation workflows, pop-ups, forms, 10 landing pages and transactional email, where Mailchimp's free plan stops at 250 contacts and has no flows. Paid plans start at $9 a month for 500 subscribers and reach $69 a month at 10,000, against $110 on Mailchimp Essentials. It is second because it reaches less far: it runs only in a browser, with no phone app, and free emails, forms and pages carry Sender branding. SMS credits are bought separately and priced by country, and the 30% yearly discount covers a new customer's first year only.
Precios y detalles de SenderTercero: Zoho Campaigns
Plan gratuito · desde $3/mes
Para: Small budgets, and businesses already on Zoho
Zoho Campaigns' Standard plan is $3 a month for 500 contacts, billed yearly ($4 monthly), with unlimited emails, 10 users, A/B tests and workflows, and it is $49 a month billed monthly at 10,000 contacts. The Forever Free plan covers 2,000 contacts, 6,000 emails a month and 5 users. It syncs with Zoho CRM, Bigin, Desk and Books, plus Salesforce, HubSpot, Shopify, WooCommerce and Zapier. It is third because the free plan has no automated workflows, cart and purchase emails and pop-ups need Professional at $4.50 a month billed yearly, it runs only in a browser, and texts and WhatsApp are paid for with separate credits.
Precios y detalles de Zoho Campaigns
Clasificación del 17 oct 2026, a partir de lo que muestra cada ficha y de lo que dice la gente sobre la herramienta, no de pruebas nuestras. Cómo clasificamos
El precio contra lo que recibes
¿Qué herramientas de email marketing y boletines dan más por tu dinero?
Going by our grades, Constant Contact and Zoho Campaigns give the most for the money among email marketing and newsletter tools: no tool on this chart scores higher without costing more.
Ver las 27 en el gráfico
Pagarla o hacerla
¿Podrías hacerte la tuya?
A mailing list at its plainest is a table of addresses and a form to join it. Getting thousands of emails into inboxes rather than spam, and staying within the law on consent and unsubscribing, is a service, not an app.
Pagarla28Tú decides0Hacerla0De herramientas de email marketing y boletines, no hay nada que te harías tú.
Precio
Funciona en
Tiene que ser
28 herramientas
Herramientas
- 2.4GPA
- 2.4GPA
AWeber
Email marketing
Email marketing for small businesses, with landing pages and a store
Plan gratuito · desde $12.50/mesWeb - 2.4GPA
beehiiv
Email marketing
Newsletter platform with paid subscriptions, ads, website and podcast
Plan gratuito · desde $49/mesWeb - 2.2GPA
Benchmark Email
Email marketing
Straightforward email campaigns with every feature on every plan
Plan gratuito · desde $16/mesWeb - 2.6GPA
Brevo
Email marketing
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
Plan gratuito · desde $9/mesWeb - 2.4GPA
Campaign Monitor
Email marketing
Email marketing for small businesses, nonprofits and agencies
Prueba gratuita · desde $11.70/mesWeb - 2.4GPA
Campaigner
Email marketing
Email marketing with multi-path workflows and audience insights
Prueba gratuita · desde $14/mesWeb - 2.6GPA
Constant Contact
Email marketing
Email, SMS and social marketing for small businesses
Prueba gratuita · desde $10.20/mesWeb · iOS - 2.2GPA
Customer.io
Email marketing
Data-driven email, SMS, push and in-app messaging for product teams
Prueba gratuita · desde $100/mesWeb - 2.0GPA
Drip
Email marketing
Email automation and pop-ups for online stores
Prueba gratuita · desde $39/mesWeb - 2.8GPA
EmailOctopus
Email marketing
Simple, low-cost email marketing with a free plan for 2,500
Plan gratuito · desde $9/mesWeb - 2.2GPA
Encharge
Email marketing
Behavior-based email automation for SaaS and subscription businesses
Prueba gratuita · desde $79/mesWeb - 2.4GPA
Flodesk
Email marketing
Design-led email marketing and checkout for creators
Plan gratuito · desde $19/mesWeb - 2.4GPA
GetResponse
Email marketing
Email marketing with automation, webinars, courses and landing pages
Plan gratuito · desde $19/mesWeb · iOS · Android - 2.6GPA
iContact
Email marketing
Email marketing for small businesses, with social posting built in
Prueba gratuita · desde $9/mesWeb - 2.6GPA
Kit
Email marketing
Email marketing and paid newsletters for creators
Plan gratuito · desde $33/mesWeb - 2.4GPA
Klaviyo
Email marketing
Email, text and push marketing built on online-store customer data
Plan gratuito · desde $20/mesWeb - 2.8GPA
Mailchimp
Email marketing
Email and SMS marketing with automations, priced by contact count
Plan gratuito · desde $13/mesWeb · iOS · Android - 2.2GPA
Mailcoach
Email marketing
Email campaigns priced by emails sent, hosted or self-hosted
Prueba gratuita · desde $9.99/mesWeb - 2.6GPA
MailerLite
Email marketing
Email newsletters, automations, sites and paid subscriptions
Plan gratuito · desde $12/mesWeb · iOS - 2.6GPA
Moosend
Email marketing
Low-cost email campaigns and automation priced by contacts
Prueba gratuita · desde $7/mesWeb - 2.4GPA
Omnisend
Email marketing
Email, SMS and push marketing for online stores, priced by contacts
Plan gratuito · desde $16/mesWeb - 2.4GPA
Privy
Email marketing
Pop-ups, email and SMS for small online stores
Prueba gratuita · desde $30/mesWeb - 2.0GPA
RGE Studio
Email marketing
Drag-and-drop email and landing page designer, formerly Beefree
Plan gratuito · desde $25/mesWeb - 2.8GPA
Sender
Email marketing
Email and SMS marketing with a free plan for 2,500 subscribers
Plan gratuito · desde $9/mesWeb - 2.6GPA
SendPulse
Email marketing
Email campaigns and automation in a wider multichannel suite
Plan gratuito · desde $9.60/mesWeb · iOS · Android - 2.0GPA
Sendy
Email marketing
Self-hosted newsletter app that sends through Amazon SES
Desde $69 pago únicoWeb - 3.0GPA
Zoho Campaigns
Email marketing
Email, SMS and WhatsApp campaigns that tie into Zoho's apps
Plan gratuito · desde $3/mesWeb
Preguntas frecuentes
¿Qué herramientas de email marketing y boletines son mejores?
Al 17 oct 2026, ToolGPA las ordena así: Mailchimp primero (para: most small businesses), Sender segundo (para: anyone who wants to pay nothing), Zoho Campaigns tercero (para: small budgets, and businesses already on Zoho).
¿Cómo clasifica ToolGPA herramientas de email marketing y boletines?
A partir de lo que muestran las propias páginas de cada herramienta (precio, plan gratuito, plataformas, funciones y límites) y de lo que dice la gente en reseñas y conversaciones públicas. No de pruebas nuestras. El primer puesto va a la herramienta que le sirve a más gente, y el segundo y el tercero a las mejores opciones para los lectores que esa deja fuera.