Advice Local
Lokale SEO
White-label listings platform that agencies resell as their own
Op 24 okt 2026 is onze eerste keuze Google Business Profile (GPA 3.0), daarna BrightLocal en Localo.
Gerangschikt door ToolGPA op 24 okt 2026 · vermeldingen gecontroleerd tot 23 okt 2026
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Google Business Profile comes first because it is free and sets how a business shows on Google Search and Maps, though it covers Google only and tracks no map rankings. BrightLocal is second for rankings, listings and AI answers in one account, but its platform works only in the US, UK, Canada and Australia. Localo is third for businesses elsewhere, as it works in any language and country. Whitespark narrowly missed: its tools start at $1 a location a month, but each is billed on its own, so a full set adds up.
Gratis
Voor: Every local business that serves customers in person
Google Business Profile is Google's free listing. Once verified, you set hours, photos, services and a service area on Google Search and Maps, reply to reviews, post offers and events, and see the searches, calls and direction requests that came from the profile, in a browser or the iPhone and Android apps. Chains with 10 or more locations get bulk upload and the API at no charge. Know the limits: it covers Google only, with no map rank tracking and no Bing, Apple Maps or Yelp; nothing can be edited until Google verifies the profile by a method it chooses; and online-only businesses cannot have one.
Prijzen en details van Google Business ProfileGratis proefperiode · vanaf $31/maand
Voor: Businesses and agencies tracking map rankings and listings
BrightLocal tracks local rankings for up to 100 keywords per location, maps them on a geogrid, audits listings and citations, and checks whether ChatGPT, Google AI Mode and AI Overviews recommend a business, with white-label reports. Track is $31 a month for one location billed annually ($41 monthly), after a 14-day trial with no card. It is second because it costs money from the start and the platform works only in the US, UK, Canada and Australia. Listing sync needs Manage at $40, review replies Grow at $49, and Citation Builder is paid per site on top.
Prijzen en details van BrightLocalGratis proefperiode · vanaf $39/maand
Voor: Businesses outside the US, UK, Canada and Australia
Localo works in any language and country. For a Google Business Profile it maps rankings for each keyword across a grid, writes and schedules posts to Google and Facebook with AI, keeps every Google review in one place, guards the profile against unwanted edits and hands out weekly tasks. Single Business is $39 a month ($389 a year), after a 14-day trial with no card. It is third because it costs more than BrightLocal's Track for one location, there is no free plan, Pro plans optimize only half the profiles they connect (Pro 10 connects 10 and optimizes 5), and plans renew without a reminder.
Prijzen en details van LocaloGerangschikt op 24 okt 2026 op basis van wat elke vermelding laat zien en wat mensen over de tool zeggen, niet op basis van eigen tests. Hoe we rangschikken
Prijs tegenover wat je krijgt
Going by our grades, Whitespark, Google Business Profile and Bing Places for Business give the most for the money among local SEO tools: no tool on this chart scores higher without costing more.
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62 tools
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Op 24 okt 2026 rangschikt ToolGPA Google Business Profile als eerste (voor: every local business that serves customers in person), BrightLocal als tweede (voor: businesses and agencies tracking map rankings and listings), Localo als derde (voor: businesses outside the US, UK, Canada and Australia).
Op basis van wat de eigen pagina’s van elke tool laten zien (prijs, gratis plan, platformen, functies en grenzen) en van wat mensen erover zeggen in openbare reviews en discussies. Niet op basis van eigen tests. De eerste plaats gaat naar de tool die bij de meeste mensen past, en de tweede en derde naar de beste keuzes voor de lezers die daarbuiten vallen.