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Beste CRM-software (2026): onze top 3 van 49, gerangschikt

Op 9 okt 2026 is onze eerste keuze HubSpot (GPA 3.2), daarna Zoho CRM en Twenty.

Gerangschikt door ToolGPA op 9 okt 2026 · vermeldingen gecontroleerd tot 18 okt 2026

Hou contacten, deals en gesprekken bij, van eerste contact tot afsluiten.

Gratis gids over CRM-tools

Onze top drie CRM-tools

The first two are close. HubSpot comes first because its free tools reach further, with email tracking, live chat and a meeting link, and its iPhone and iPad app averages 4.7 against Zoho CRM's 4.4. Zoho CRM gives more room for free, 3 users and 5,000 records against 2 users and 1,000 contacts, and its list prices are lower. Twenty is third for teams that want an open-source CRM on their own servers. Pipedrive narrowly missed: it starts at the same $14 as Zoho CRM but has no free plan. Bitrix24 has a free plan too, but its free CRM is basic, with one pipeline.

  1. Eerste: HubSpot

    Gratis plan · vanaf $20/maand

    Voor: Most small businesses

    HubSpot's CRM is free for up to 2 users and 1,000 contacts with no expiry date, and the free tools cover contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. It runs in a browser and on iPhone and Android, with a Chrome extension for Gmail, and shares one customer database with HubSpot's marketing and service hubs. Its iPhone and iPad app averages 4.7 from about 15,700 ratings. Know the limits: the Starter bundle lists at $20 per seat a month, with new customers offered it from $7, billed annually, for a limited time, and Sales Hub Professional is $90 per seat a month on an annual commitment plus a one-time $1,500 onboarding fee.

    iPhone- en iPad-app: 4.7 uit 5 in de App Store

    Prijzen en details van HubSpot

  2. Tweede: Zoho CRM

    Gratis plan · vanaf $14/maand

    Voor: Small teams that want a larger free plan and lower prices

    Zoho CRM's Free edition covers up to 3 users and 5,000 records, against HubSpot's 2 users and 1,000 contacts, with lead, contact and deal management, tasks and the mobile apps. Its list prices are lower too: Standard is $14 per user a month, billed annually, and adds workflows, cadences for follow-ups, dashboards and sales forecasting. It is second because HubSpot's free tools go further into the conversation, with email tracking, live chat and a meeting link, where Zoho's Free edition lists standard reports and up to 5 workflow automations, and its iPhone and iPad app averages 4.4 from about 2,700 ratings. Monthly billing raises Standard to $20 per user.

    iPhone- en iPad-app: 4.4 uit 5 in de App Store

    Prijzen en details van Zoho CRM

  3. Derde: Twenty

    Gratis plan · vanaf $9/maand

    Voor: Teams that want an open-source CRM on their own servers

    Twenty is an open-source CRM whose core is free to run on your own servers, with custom objects, fields, views and no-code workflows unlimited on every plan. It syncs Google Workspace or Microsoft 365 mailboxes and calendars to the matching people and companies. If you would rather not run a server, Twenty hosts it from $9 per user a month, billed yearly, after a 30-day trial. It is third because fewer teams can take it as it comes: it is listed for the web only, the cloud has no free plan, and the free option means self-hosting with community support. SSO, row-level permissions and audit logs need Organization at $19 per user a month, billed yearly.

    Prijzen en details van Twenty

Gerangschikt op 9 okt 2026 op basis van wat elke vermelding laat zien en wat mensen over de tool zeggen, niet op basis van eigen tests. Hoe we rangschikken

Prijs tegenover wat je krijgt

Welke CRM-tools geven het meest voor je geld?

Going by our grades, HubSpot, Freshsales, Close, Bigin by Zoho CRM and 1 more give the most for the money among CRM tools: no tool on this chart scores higher without costing more.

Bekijk alle 47 in de grafiek

Houden of zelf maken

Zou je er zelf een kunnen maken?

A CRM at its plainest is a table of people and a board of deals. Mail and calendar sync, a team working the same records, and reports a sales manager will trust take a company.

Houden48Jij beslist0Maken1Van 1 van deze CRM-tools kun je op zijn minst de basis zelf maken.

Prijs
Draait op
Moet zijn

49 tools

Tools

  • Act!

    CRM

    2.4GPA

    CRM and email marketing platform for small businesses

    Gratis proefperiode · vanaf $30/maandWeb · iOS · Android

  • Assembly

    CRM

    2.2GPA

    Client portal and CRM for service firms, with an AI app builder

    Gratis plan · vanaf $29/maandWeb · macOS · Windows

  • Attio

    CRM

    2.4GPA

    CRM with a customizable data model, workflows and AI agents

    Gratis plan · vanaf $35/maandWeb · iOS · Android

  • Bigin by Zoho CRM

    CRM

    2.8GPA

    Pipeline-based CRM from Zoho for small businesses

    Gratis plan · vanaf $7/maandWeb · macOS · iOS +1

  • Bitrix24

    CRM

    2.8GPA

    Flat-priced CRM with tasks, chat, video calls and a site builder

    Gratis plan · vanaf $49/maandWeb · macOS · Windows +3

  • Breakcold

    CRM

    1.8GPA

    AI-native sales CRM with a LinkedIn, email and WhatsApp inbox

    Gratis proefperiode · vanaf $79.20/maandWeb

  • Capsule CRM

    CRM

    2.2GPA

    Small-business CRM for contacts, sales pipelines and projects

    Gratis plan · vanaf $18/maandWeb · iOS · Android

  • Clarify

    CRM

    2.2GPA

    AI CRM with a sales agent, priced by credits rather than seats

    Gratis plan · vanaf $40/maandWeb · macOS · Windows

  • Close

    CRM

    2.4GPA

    Sales CRM with built-in calling, SMS, email and an AI teammate

    Gratis proefperiode · vanaf $9/maandWeb · macOS · Windows +2

  • Copper

    CRM

    2.2GPA

    CRM that works inside Gmail and Google Calendar

    Gratis proefperiode · vanaf $23/maandWeb · iOS · Android

  • Covve

    CRM

    2.2GPA

    Personal CRM app with reminders, notes and card scanning

    Gratis plan · vanaf $4.99/maandmacOS · iOS · Android

  • Daylite

    CRM

    1.8GPA

    CRM and project management app for Mac, iPhone and iPad

    Gratis proefperiode · vanaf $15/maandmacOS · iOS

  • Dex

    CRM

    2.4GPA

    Personal CRM that syncs LinkedIn, email and calendar contacts

    Gratis proefperiode · vanaf $12/maandWeb · macOS · Windows +2

  • Dubsado

    CRM

    2.4GPA

    Client management, contracts and invoicing for service businesses

    Gratis proefperiode · vanaf $335/jaarWeb · iOS · Android

  • EngageBay

    CRM

    2.4GPA

    All-in-one marketing, sales and support CRM for small teams

    Gratis plan · vanaf $13.79/maandWeb · iOS · Android

  • EspoCRM

    CRM

    2.6GPA

    Open-source CRM you can self-host for free or rent in the cloud

    Gratis plan · vanaf $15/maandWeb

  • folk

    CRM

    2.2GPA

    CRM that pulls contacts from LinkedIn, email and WhatsApp

    Gratis proefperiode · vanaf $24/maandWeb · macOS · Windows +2

  • Freshsales

    CRM

    2.8GPA

    Sales CRM with built-in phone, email, chat and Freddy AI

    Gratis proefperiode · vanaf $9/maandWeb · iOS · Android

  • HighLevel

    CRM

    2.6GPA

    Sales and marketing platform that agencies can resell to clients

    Gratis proefperiode · vanaf $97/maandWeb · macOS · Windows +3

  • HoneyBook

    CRM

    2.6GPA

    Client management, contracts and payments for independents

    Gratis proefperiode · vanaf $29/maandWeb · iOS · Android

  • HubSpot

    CRM

    3.2GPA

    Free CRM at the center of a marketing, sales and service suite

    Gratis plan · vanaf $20/maandWeb · iOS · Android

  • Insightly

    CRM

    2.2GPA

    CRM with built-in project management for after the sale

    Gratis proefperiode · vanaf $29/maandWeb · iOS · Android

  • Keap

    CRM

    2.2GPA

    CRM with sales and marketing automation for small businesses

    Gratis proefperiode · vanaf $299/maandWeb · iOS · Android

  • Kommo

    CRM

    2.4GPA

    Messaging-first sales CRM for WhatsApp, Instagram and TikTok

    Gratis proefperiode · vanaf $25/maandWeb · iOS · Android

  • Less Annoying CRM

    CRM

    2.4GPA

    Simple CRM for small businesses at one flat per-user price

    Gratis proefperiode · vanaf $15/maandWeb

  • Lightfield

    CRM

    2.2GPA

    AI-native CRM that updates itself from email, calls and meetings

    Gratis proefperiode · vanaf $89/maandWeb

  • Mesh

    CRM

    2.4GPA

    Personal CRM that builds itself from email, calendar and social

    Gratis plan · vanaf $10/maandWeb · macOS · Windows +2

  • Microsoft Dynamics 365 Sales

    CRM

    2.2GPA

    Microsoft's sales CRM with Copilot and prebuilt sales agents

    Gratis proefperiode · vanaf $65/maandWeb · iOS · Android

  • Monica Personal CRM

    CRM

    2.4GPA

    Open-source personal CRM for friends, family and colleagues

    Gratis plan · vanaf $9/maandWeb

  • NetHunt CRM

    CRM

    2.2GPA

    Sales CRM that works inside Gmail and Google Workspace

    Gratis proefperiode · vanaf $24/maandWeb · iOS · Android

  • Nimble

    CRM

    2.4GPA

    Relationship CRM with contact enrichment and a browser extension

    Gratis proefperiode · vanaf $24.90/maandWeb · iOS · Android

  • noCRM

    CRM

    2.4GPA

    Lead management tool built around each lead's next action

    Gratis proefperiode · vanaf $11/maandWeb · iOS · Android

  • Nutshell

    CRM

    2.4GPA

    Sales CRM with email marketing, forms and AI built into every plan

    Gratis proefperiode · vanaf $13/maandWeb · iOS · Android

  • Odoo CRM

    CRM

    2.8GPA

    Open-source CRM app from the Odoo business suite

    Gratis plan · vanaf $31.10/maandWeb · iOS · Android

  • OnePageCRM

    CRM

    2.8GPA

    Action-focused sales CRM for small businesses

    Gratis proefperiode · vanaf $9.95/maandWeb · iOS · Android

  • Ontraport

    CRM

    2.4GPA

    CRM with marketing automation, payments and membership sites

    Gratis proefperiodeWeb · iOS · Android

  • Pipedrive

    CRM

    2.2GPA

    Sales CRM organized around visual deal pipelines

    Gratis proefperiode · vanaf $14/maandWeb · iOS · Android

  • Pipeline CRM

    CRM

    2.2GPA

    Sales pipeline CRM for small and mid-size B2B teams

    Gratis proefperiode · vanaf $25/maandWeb · iOS · Android

  • Salesflare

    CRM

    2.4GPA

    B2B sales CRM that fills itself in from email and calendar

    Gratis proefperiode · vanaf $29/maandWeb · iOS · Android

  • Salesforce

    CRM

    2.8GPA

    CRM platform for sales teams with AI agents and a free 2-user suite

    Gratis plan · vanaf $25/maandWeb · iOS · Android

  • Salesmate

    CRM

    2.6GPA

    CRM with sales, marketing automation and support tools in one

    Gratis proefperiode · vanaf $23/maandWeb · iOS · Android

  • SalesRabbit

    CRM

    2.0GPA

    Door-to-door sales app for canvassing, territories and field leads

    Gratis plan · vanaf $49/maandWeb · iOS · Android

  • Streak

    CRM

    2.2GPA

    CRM built into Gmail, with pipelines in the inbox

    Gratis plan · vanaf $49/maandiOS · Android

  • SuiteCRM

    CRM

    2.4GPA

    Open-source CRM with no per-user license fees

    Gratis plan · vanaf £130/maandWeb

  • Teamgate

    CRM

    2.2GPA

    Sales CRM with pipelines, a built-in dialer and analytics

    Gratis plan · vanaf $39.90/maandWeb · iOS · Android

  • Thryv

    CRM

    1.8GPA

    Small-business software for customers, bookings, invoices and payments

    BetaaldWeb · iOS

  • Twenty

    CRM

    2.8GPA

    Open-source CRM with a custom data model, cloud or self-hosted

    Gratis plan · vanaf $9/maandWeb

  • Vtiger

    CRM

    2.8GPA

    All-in-one CRM with a free cloud plan and an open-source edition

    Gratis plan · vanaf $12/maandWeb · iOS · Android

Gidsen

Shortlists en alternatieven voor CRM-tools.

  • +2
    Beste van

    The best CRM software in 2026

    Six CRMs compared, from free plans for two or three users to tools built around calling or LinkedIn prospecting. Each pick says who it suits, what it costs and where it stops.

    6 tools · Bijgewerkt in oktober 2026

Veelgestelde vragen

Wat zijn de beste CRM-tools?

Op 9 okt 2026 rangschikt ToolGPA HubSpot als eerste (voor: most small businesses), Zoho CRM als tweede (voor: small teams that want a larger free plan and lower prices), Twenty als derde (voor: teams that want an open-source CRM on their own servers).

Hoe rangschikt ToolGPA CRM-tools?

Op basis van wat de eigen pagina’s van elke tool laten zien (prijs, gratis plan, platformen, functies en grenzen) en van wat mensen erover zeggen in openbare reviews en discussies. Niet op basis van eigen tests. De eerste plaats gaat naar de tool die bij de meeste mensen past, en de tweede en derde naar de beste keuzes voor de lezers die daarbuiten vallen.