ActiveCampaign
E-mailmarketing
Email marketing and multi-step automation priced by contacts
Gratis proefperiode · vanaf $15/maandWeb
Beste E-mailmarketing en nieuwsbrieven (2026): onze top 3 van 28, gerangschikt
Op 17 okt 2026 is onze eerste keuze Mailchimp (GPA 2.8), daarna Sender en Zoho Campaigns.
Gerangschikt door ToolGPA op 17 okt 2026 · vermeldingen gecontroleerd tot 18 okt 2026
Stuur nieuwsbrieven en campagnes naar je lijst, met aanmeldformulieren, automatische e-mails en een telling van wie ze opende.
Onze top drie e-mailmarketing- en nieuwsbrieftools
Mailchimp comes first because it covers the whole job on the web, iPhone and Android, and its app has far more ratings than any other on record here, though it costs more as a list grows. Sender is second for anyone who wants to pay nothing, with automations free up to 2,500 subscribers. Zoho Campaigns is third, with the higher grade and a $3 starting price, held back by a free plan without workflows. MailerLite narrowly missed: it costs less than Mailchimp, but its free plan stops at 250 subscribers. Kit's free plan takes 10,000 but has no automations.
Eerste: Mailchimp
Gratis plan · vanaf $13/maand
Voor: Most small businesses
Mailchimp covers campaigns, sign-up and popup forms, landing pages, automated flows and an SMS add-on, and runs on the web with iPhone and Android apps that can build and send an email. It connects to Shopify, WooCommerce, Square, Wix, Squarespace, Stripe, Canva and Zapier. Its iPhone and iPad app averages 4.85 from about 51,700 ratings. Know the limits: the free plan stops at 250 contacts and 500 sends a month, Essentials at $13 a month for 500 contacts allows only 4-step flows, and full automations need Standard at $20. Prices climb with the list, to $110 a month on Essentials at 10,000 contacts, and passing a limit bills overages automatically.
iPhone- en iPad-app: 4.9 uit 5 in de App Store
Prijzen en details van MailchimpTweede: Sender
Gratis plan · vanaf $9/maand
Voor: Anyone who wants to pay nothing
Sender's Free Forever plan covers 2,500 subscribers and 15,000 emails a month, with automation workflows, pop-ups, forms, 10 landing pages and transactional email, where Mailchimp's free plan stops at 250 contacts and has no flows. Paid plans start at $9 a month for 500 subscribers and reach $69 a month at 10,000, against $110 on Mailchimp Essentials. It is second because it reaches less far: it runs only in a browser, with no phone app, and free emails, forms and pages carry Sender branding. SMS credits are bought separately and priced by country, and the 30% yearly discount covers a new customer's first year only.
Prijzen en details van SenderDerde: Zoho Campaigns
Gratis plan · vanaf $3/maand
Voor: Small budgets, and businesses already on Zoho
Zoho Campaigns' Standard plan is $3 a month for 500 contacts, billed yearly ($4 monthly), with unlimited emails, 10 users, A/B tests and workflows, and it is $49 a month billed monthly at 10,000 contacts. The Forever Free plan covers 2,000 contacts, 6,000 emails a month and 5 users. It syncs with Zoho CRM, Bigin, Desk and Books, plus Salesforce, HubSpot, Shopify, WooCommerce and Zapier. It is third because the free plan has no automated workflows, cart and purchase emails and pop-ups need Professional at $4.50 a month billed yearly, it runs only in a browser, and texts and WhatsApp are paid for with separate credits.
Prijzen en details van Zoho Campaigns
Gerangschikt op 17 okt 2026 op basis van wat elke vermelding laat zien en wat mensen over de tool zeggen, niet op basis van eigen tests. Hoe we rangschikken
Prijs tegenover wat je krijgt
Welke e-mailmarketing- en nieuwsbrieftools geven het meest voor je geld?
Going by our grades, Constant Contact and Zoho Campaigns give the most for the money among email marketing and newsletter tools: no tool on this chart scores higher without costing more.
Bekijk alle 27 in de grafiek
Houden of zelf maken
Zou je er zelf een kunnen maken?
A mailing list at its plainest is a table of addresses and a form to join it. Getting thousands of emails into inboxes rather than spam, and staying within the law on consent and unsubscribing, is a service, not an app.
Houden28Jij beslist0Maken0Geen van deze e-mailmarketing- en nieuwsbrieftools is er een om zelf te maken.
Prijs
Draait op
Moet zijn
28 tools
Tools
- 2.4GPA
- 2.4GPA
AWeber
E-mailmarketing
Email marketing for small businesses, with landing pages and a store
Gratis plan · vanaf $12.50/maandWeb - 2.4GPA
beehiiv
E-mailmarketing
Newsletter platform with paid subscriptions, ads, website and podcast
Gratis plan · vanaf $49/maandWeb - 2.2GPA
Benchmark Email
E-mailmarketing
Straightforward email campaigns with every feature on every plan
Gratis plan · vanaf $16/maandWeb - 2.6GPA
Brevo
E-mailmarketing
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
Gratis plan · vanaf $9/maandWeb - 2.4GPA
Campaign Monitor
E-mailmarketing
Email marketing for small businesses, nonprofits and agencies
Gratis proefperiode · vanaf $11.70/maandWeb - 2.4GPA
Campaigner
E-mailmarketing
Email marketing with multi-path workflows and audience insights
Gratis proefperiode · vanaf $14/maandWeb - 2.6GPA
Constant Contact
E-mailmarketing
Email, SMS and social marketing for small businesses
Gratis proefperiode · vanaf $10.20/maandWeb · iOS - 2.2GPA
Customer.io
E-mailmarketing
Data-driven email, SMS, push and in-app messaging for product teams
Gratis proefperiode · vanaf $100/maandWeb - 2.0GPA
Drip
E-mailmarketing
Email automation and pop-ups for online stores
Gratis proefperiode · vanaf $39/maandWeb - 2.8GPA
EmailOctopus
E-mailmarketing
Simple, low-cost email marketing with a free plan for 2,500
Gratis plan · vanaf $9/maandWeb - 2.2GPA
Encharge
E-mailmarketing
Behavior-based email automation for SaaS and subscription businesses
Gratis proefperiode · vanaf $79/maandWeb - 2.4GPA
Flodesk
E-mailmarketing
Design-led email marketing and checkout for creators
Gratis plan · vanaf $19/maandWeb - 2.4GPA
GetResponse
E-mailmarketing
Email marketing with automation, webinars, courses and landing pages
Gratis plan · vanaf $19/maandWeb · iOS · Android - 2.6GPA
iContact
E-mailmarketing
Email marketing for small businesses, with social posting built in
Gratis proefperiode · vanaf $9/maandWeb - 2.6GPA
Kit
E-mailmarketing
Email marketing and paid newsletters for creators
Gratis plan · vanaf $33/maandWeb - 2.4GPA
Klaviyo
E-mailmarketing
Email, text and push marketing built on online-store customer data
Gratis plan · vanaf $20/maandWeb - 2.8GPA
Mailchimp
E-mailmarketing
Email and SMS marketing with automations, priced by contact count
Gratis plan · vanaf $13/maandWeb · iOS · Android - 2.2GPA
Mailcoach
E-mailmarketing
Email campaigns priced by emails sent, hosted or self-hosted
Gratis proefperiode · vanaf $9.99/maandWeb - 2.6GPA
MailerLite
E-mailmarketing
Email newsletters, automations, sites and paid subscriptions
Gratis plan · vanaf $12/maandWeb · iOS - 2.6GPA
Moosend
E-mailmarketing
Low-cost email campaigns and automation priced by contacts
Gratis proefperiode · vanaf $7/maandWeb - 2.4GPA
Omnisend
E-mailmarketing
Email, SMS and push marketing for online stores, priced by contacts
Gratis plan · vanaf $16/maandWeb - 2.4GPA
Privy
E-mailmarketing
Pop-ups, email and SMS for small online stores
Gratis proefperiode · vanaf $30/maandWeb - 2.0GPA
RGE Studio
E-mailmarketing
Drag-and-drop email and landing page designer, formerly Beefree
Gratis plan · vanaf $25/maandWeb - 2.8GPA
Sender
E-mailmarketing
Email and SMS marketing with a free plan for 2,500 subscribers
Gratis plan · vanaf $9/maandWeb - 2.6GPA
SendPulse
E-mailmarketing
Email campaigns and automation in a wider multichannel suite
Gratis plan · vanaf $9.60/maandWeb · iOS · Android - 2.0GPA
Sendy
E-mailmarketing
Self-hosted newsletter app that sends through Amazon SES
Vanaf $69 eenmaligWeb - 3.0GPA
Zoho Campaigns
E-mailmarketing
Email, SMS and WhatsApp campaigns that tie into Zoho's apps
Gratis plan · vanaf $3/maandWeb
Veelgestelde vragen
Wat zijn de beste e-mailmarketing- en nieuwsbrieftools?
Op 17 okt 2026 rangschikt ToolGPA Mailchimp als eerste (voor: most small businesses), Sender als tweede (voor: anyone who wants to pay nothing), Zoho Campaigns als derde (voor: small budgets, and businesses already on Zoho).
Hoe rangschikt ToolGPA e-mailmarketing- en nieuwsbrieftools?
Op basis van wat de eigen pagina’s van elke tool laten zien (prijs, gratis plan, platformen, functies en grenzen) en van wat mensen erover zeggen in openbare reviews en discussies. Niet op basis van eigen tests. De eerste plaats gaat naar de tool die bij de meeste mensen past, en de tweede en derde naar de beste keuzes voor de lezers die daarbuiten vallen.