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Statistiche di siti e prodotti (2026): i 3 migliori su 14, in ordine

Al 18 ott 2026, la nostra prima scelta è Google Analytics (GPA 3.4), poi PostHog e Plausible.

Classificati da ToolGPA il 18 ott 2026, dalle schede controllate quel giorno

Guarda chi visita, su cosa clicca e dove si arrende, con le registrazioni delle visite vere.

Guida gratuita ai strumenti per le statistiche di siti e prodotti

I nostri tre migliori strumenti per le statistiche di siti e prodotti

The three serve different readers. Google Analytics comes first: it is free at any size and shows who visits and what they do. PostHog is second for product teams that want analytics, recordings and experiments on one free monthly allowance. Plausible is third for site owners who want counts without cookies. Microsoft Clarity grades above Plausible, but it records visits and builds heatmaps to sit beside a page counter, and keeps data 30 days. Fathom narrowly missed: $12.50 a month billed yearly covers 100k pageviews, but its trial needs a card.

  1. Primo: Google Analytics

    Piano gratuito

    Per: Most website owners

    Google Analytics shows where visitors come from, which pages they view and which campaigns lead to sales or sign-ups, with funnel and path explorations, data-driven attribution, and links to Google Ads, Search Console and BigQuery. The standard version is free for sites and apps of any size. It runs on the web, iPhone and Android, and its iPhone and iPad app averages 4.6 from about 5,200 ratings. Know the limits: it does not record visits, user- and event-level data is kept for 14 months at most, and data within the hour and longer history are Analytics 360 features, priced through Google's sales team.

    app per iPhone e iPad: 4.6 su 5 su App Store

    Prezzi e dettagli di Google Analytics
  2. Secondo: PostHog

    Piano gratuito · da $0.00005

    Per: Product teams and developers measuring an app or site

    PostHog puts product and web analytics, session recordings, feature flags, A/B tests, surveys and error tracking under one sign-up. Each has a free allowance that resets monthly: 1M events, 5,000 recordings and 1,500 survey responses, with unlimited members. Past it you pay per use from $0.00005 an event, with a spending limit per product, and the code is open source. It is second because it takes more learning than a page counter and the free plan has edges: 1 project, recordings kept a month, SSO only with the $250-a-month Boost package, and self-hosting officially unsupported. Amplitude's free plan allows 2M events but only 10 saved charts.

    Prezzi e dettagli di PostHog
  3. Terzo: Plausible

    Piano gratuito · da $7.50/mese

    Per: Site owners who want visitor counts without cookies

    Plausible counts visits without cookies or personal data, so the vendor says no cookie banner is needed, and shows visitors, sources, pages, goals and campaigns on one page, processed on EU-owned servers in Germany. Starter is $7.50 a month billed yearly for one site and up to 10k pageviews, or $19 a month at 100k billed monthly, after a 30-day trial with no card, and the free Community Edition runs on your own server. It is third because it does a smaller job: there are no recordings or per-visitor profiles, funnels and ecommerce revenue start on Business, and there is no free hosted plan.

    Prezzi e dettagli di Plausible

Classificati il 18 ott 2026 da quello che mostra ogni scheda e da quello che la gente dice dello strumento, non da prove nostre. Come classifichiamo

Il prezzo contro quello che ottieni

Quali strumenti per le statistiche di siti e prodotti danno di più per quello che costano?

Going by our grades, Microsoft Clarity gives the most for the money among website and product analytics tools: no tool on this chart scores higher without costing more.

Vedili tutti e 8 sul grafico

Tenere o fare

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Tieni14Decidi tu0Fallo tu0Nessuno di questi strumenti per le statistiche di siti e prodotti è da fare da sé.

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14 strumenti

Strumenti

  • Amplitude

    Statistiche

    3.0GPA

    Product analytics with session replay, experiments and in-app guides

    Piano gratuito · da $900/annoWeb
  • Contentsquare

    Statistiche

    2.8GPA

    Heatmaps, session replays and surveys, formerly sold as Hotjar

    Piano gratuito · da $39/meseWeb
  • Fathom Analytics

    Statistiche

    2.4GPA

    Cookie-free, privacy-first website analytics priced by pageviews

    Prova gratuita · da $12.50/meseWeb
  • Fullstory

    Statistiche

    3.0GPA

    Session replay and behavior analytics for websites and apps

    Piano gratuitoWeb
  • Google Analytics

    Statistiche

    3.4GPA

    Google's free website and app analytics, with a paid 360 tier

    Piano gratuitoWeb · iOS · Android
  • Heap

    Statistiche

    2.2GPA

    Product analytics that captures every click without manual tagging

    Piano gratuitoWeb
  • LogRocket

    Statistiche

    2.2GPA

    Session replay with error tracking and product analytics for web apps

    Piano gratuito · da $83/meseWeb
  • Matomo

    Statistiche

    2.4GPA

    Open-source web analytics you can host yourself or in Matomo's cloud

    Piano gratuito · da $26/meseWeb
  • 3.2GPA

    Free session recordings and heatmaps from Microsoft, no traffic cap

    GratuitoWeb
  • Mixpanel

    Statistiche

    3.0GPA

    Event-based product analytics with replays, flags and experiments

    Piano gratuito · da $100/meseWeb
  • Pendo

    Statistiche

    2.4GPA

    Product analytics plus in-app guides, surveys and session replay

    Piano gratuitoWeb
  • Plausible

    Statistiche

    2.4GPA

    Cookie-free, privacy-first website analytics made and hosted in the EU

    Piano gratuito · da $7.50/meseWeb
  • PostHog

    Statistiche

    3.2GPA

    Open-source product analytics with replays, flags and surveys

    Piano gratuito · da $0.00005Web
  • Wingify

    Statistiche

    2.4GPA

    A/B testing, personalization and visitor recordings, formerly VWO

    Prova gratuitaWeb

Domande frequenti

Quali sono i migliori strumenti per le statistiche di siti e prodotti?

Al 18 ott 2026, ToolGPA li classifica così: Google Analytics al primo posto (per: most website owners), PostHog al secondo posto (per: product teams and developers measuring an app or site), Plausible al terzo posto (per: site owners who want visitor counts without cookies).

Come fa ToolGPA a classificare i strumenti per le statistiche di siti e prodotti?

Da quello che mostrano le pagine di ogni strumento (prezzo, piano gratuito, piattaforme, funzionalità e limiti) e da quello che la gente ne dice in recensioni e discussioni pubbliche. Non da prove nostre. Il primo posto va allo strumento che va bene al maggior numero di persone, e il secondo e il terzo alle scelte migliori per i lettori che restano fuori.