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Software CRM (2026): i 3 migliori su 49, in ordine

Al 9 ott 2026, la nostra prima scelta è HubSpot (GPA 3.2), poi Zoho CRM e Twenty.

Classificati da ToolGPA il 9 ott 2026 · schede controllate fino al 18 ott 2026

Tieni traccia di contatti, trattative e conversazioni dal primo contatto alla firma.

Guida gratuita ai strumenti CRM

I nostri tre migliori strumenti CRM

The first two are close. HubSpot comes first because its free tools reach further, with email tracking, live chat and a meeting link, and its iPhone and iPad app averages 4.7 against Zoho CRM's 4.4. Zoho CRM gives more room for free, 3 users and 5,000 records against 2 users and 1,000 contacts, and its list prices are lower. Twenty is third for teams that want an open-source CRM on their own servers. Pipedrive narrowly missed: it starts at the same $14 as Zoho CRM but has no free plan. Bitrix24 has a free plan too, but its free CRM is basic, with one pipeline.

  1. Primo: HubSpot

    Piano gratuito · da $20/mese

    Per: Most small businesses

    HubSpot's CRM is free for up to 2 users and 1,000 contacts with no expiry date, and the free tools cover contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. It runs in a browser and on iPhone and Android, with a Chrome extension for Gmail, and shares one customer database with HubSpot's marketing and service hubs. Its iPhone and iPad app averages 4.7 from about 15,700 ratings. Know the limits: the Starter bundle lists at $20 per seat a month, with new customers offered it from $7, billed annually, for a limited time, and Sales Hub Professional is $90 per seat a month on an annual commitment plus a one-time $1,500 onboarding fee.

    app per iPhone e iPad: 4.7 su 5 su App Store

    Prezzi e dettagli di HubSpot

  2. Secondo: Zoho CRM

    Piano gratuito · da $14/mese

    Per: Small teams that want a larger free plan and lower prices

    Zoho CRM's Free edition covers up to 3 users and 5,000 records, against HubSpot's 2 users and 1,000 contacts, with lead, contact and deal management, tasks and the mobile apps. Its list prices are lower too: Standard is $14 per user a month, billed annually, and adds workflows, cadences for follow-ups, dashboards and sales forecasting. It is second because HubSpot's free tools go further into the conversation, with email tracking, live chat and a meeting link, where Zoho's Free edition lists standard reports and up to 5 workflow automations, and its iPhone and iPad app averages 4.4 from about 2,700 ratings. Monthly billing raises Standard to $20 per user.

    app per iPhone e iPad: 4.4 su 5 su App Store

    Prezzi e dettagli di Zoho CRM

  3. Terzo: Twenty

    Piano gratuito · da $9/mese

    Per: Teams that want an open-source CRM on their own servers

    Twenty is an open-source CRM whose core is free to run on your own servers, with custom objects, fields, views and no-code workflows unlimited on every plan. It syncs Google Workspace or Microsoft 365 mailboxes and calendars to the matching people and companies. If you would rather not run a server, Twenty hosts it from $9 per user a month, billed yearly, after a 30-day trial. It is third because fewer teams can take it as it comes: it is listed for the web only, the cloud has no free plan, and the free option means self-hosting with community support. SSO, row-level permissions and audit logs need Organization at $19 per user a month, billed yearly.

    Prezzi e dettagli di Twenty

Classificati il 9 ott 2026 da quello che mostra ogni scheda e da quello che la gente dice dello strumento, non da prove nostre. Come classifichiamo

Il prezzo contro quello che ottieni

Quali strumenti CRM danno di più per quello che costano?

Going by our grades, HubSpot, Freshsales, Close, Bigin by Zoho CRM and 1 more give the most for the money among CRM tools: no tool on this chart scores higher without costing more.

Vedili tutti e 47 sul grafico

Tenere o fare

Potresti fartelo da te?

A CRM at its plainest is a table of people and a board of deals. Mail and calendar sync, a team working the same records, and reports a sales manager will trust take a company.

Tieni48Decidi tu0Fallo tu1Di 1 di questi strumenti CRM potresti fare almeno le basi.

Prezzo
Funziona su
Requisiti

49 strumenti

Strumenti

  • Act!

    CRM

    2.4GPA

    CRM and email marketing platform for small businesses

    Prova gratuita · da $30/meseWeb · iOS · Android

  • Assembly

    CRM

    2.2GPA

    Client portal and CRM for service firms, with an AI app builder

    Piano gratuito · da $29/meseWeb · macOS · Windows

  • Attio

    CRM

    2.4GPA

    CRM with a customizable data model, workflows and AI agents

    Piano gratuito · da $35/meseWeb · iOS · Android

  • Bigin by Zoho CRM

    CRM

    2.8GPA

    Pipeline-based CRM from Zoho for small businesses

    Piano gratuito · da $7/meseWeb · macOS · iOS +1

  • Bitrix24

    CRM

    2.8GPA

    Flat-priced CRM with tasks, chat, video calls and a site builder

    Piano gratuito · da $49/meseWeb · macOS · Windows +3

  • Breakcold

    CRM

    1.8GPA

    AI-native sales CRM with a LinkedIn, email and WhatsApp inbox

    Prova gratuita · da $79.20/meseWeb

  • Capsule CRM

    CRM

    2.2GPA

    Small-business CRM for contacts, sales pipelines and projects

    Piano gratuito · da $18/meseWeb · iOS · Android

  • Clarify

    CRM

    2.2GPA

    AI CRM with a sales agent, priced by credits rather than seats

    Piano gratuito · da $40/meseWeb · macOS · Windows

  • Close

    CRM

    2.4GPA

    Sales CRM with built-in calling, SMS, email and an AI teammate

    Prova gratuita · da $9/meseWeb · macOS · Windows +2

  • Copper

    CRM

    2.2GPA

    CRM that works inside Gmail and Google Calendar

    Prova gratuita · da $23/meseWeb · iOS · Android

  • Covve

    CRM

    2.2GPA

    Personal CRM app with reminders, notes and card scanning

    Piano gratuito · da $4.99/mesemacOS · iOS · Android

  • Daylite

    CRM

    1.8GPA

    CRM and project management app for Mac, iPhone and iPad

    Prova gratuita · da $15/mesemacOS · iOS

  • Dex

    CRM

    2.4GPA

    Personal CRM that syncs LinkedIn, email and calendar contacts

    Prova gratuita · da $12/meseWeb · macOS · Windows +2

  • Dubsado

    CRM

    2.4GPA

    Client management, contracts and invoicing for service businesses

    Prova gratuita · da $335/annoWeb · iOS · Android

  • EngageBay

    CRM

    2.4GPA

    All-in-one marketing, sales and support CRM for small teams

    Piano gratuito · da $13.79/meseWeb · iOS · Android

  • EspoCRM

    CRM

    2.6GPA

    Open-source CRM you can self-host for free or rent in the cloud

    Piano gratuito · da $15/meseWeb

  • folk

    CRM

    2.2GPA

    CRM that pulls contacts from LinkedIn, email and WhatsApp

    Prova gratuita · da $24/meseWeb · macOS · Windows +2

  • Freshsales

    CRM

    2.8GPA

    Sales CRM with built-in phone, email, chat and Freddy AI

    Prova gratuita · da $9/meseWeb · iOS · Android

  • HighLevel

    CRM

    2.6GPA

    Sales and marketing platform that agencies can resell to clients

    Prova gratuita · da $97/meseWeb · macOS · Windows +3

  • HoneyBook

    CRM

    2.6GPA

    Client management, contracts and payments for independents

    Prova gratuita · da $29/meseWeb · iOS · Android

  • HubSpot

    CRM

    3.2GPA

    Free CRM at the center of a marketing, sales and service suite

    Piano gratuito · da $20/meseWeb · iOS · Android

  • Insightly

    CRM

    2.2GPA

    CRM with built-in project management for after the sale

    Prova gratuita · da $29/meseWeb · iOS · Android

  • Keap

    CRM

    2.2GPA

    CRM with sales and marketing automation for small businesses

    Prova gratuita · da $299/meseWeb · iOS · Android

  • Kommo

    CRM

    2.4GPA

    Messaging-first sales CRM for WhatsApp, Instagram and TikTok

    Prova gratuita · da $25/meseWeb · iOS · Android

  • Less Annoying CRM

    CRM

    2.4GPA

    Simple CRM for small businesses at one flat per-user price

    Prova gratuita · da $15/meseWeb

  • Lightfield

    CRM

    2.2GPA

    AI-native CRM that updates itself from email, calls and meetings

    Prova gratuita · da $89/meseWeb

  • Mesh

    CRM

    2.4GPA

    Personal CRM that builds itself from email, calendar and social

    Piano gratuito · da $10/meseWeb · macOS · Windows +2

  • Microsoft Dynamics 365 Sales

    CRM

    2.2GPA

    Microsoft's sales CRM with Copilot and prebuilt sales agents

    Prova gratuita · da $65/meseWeb · iOS · Android

  • Monica Personal CRM

    CRM

    2.4GPA

    Open-source personal CRM for friends, family and colleagues

    Piano gratuito · da $9/meseWeb

  • NetHunt CRM

    CRM

    2.2GPA

    Sales CRM that works inside Gmail and Google Workspace

    Prova gratuita · da $24/meseWeb · iOS · Android

  • Nimble

    CRM

    2.4GPA

    Relationship CRM with contact enrichment and a browser extension

    Prova gratuita · da $24.90/meseWeb · iOS · Android

  • noCRM

    CRM

    2.4GPA

    Lead management tool built around each lead's next action

    Prova gratuita · da $11/meseWeb · iOS · Android

  • Nutshell

    CRM

    2.4GPA

    Sales CRM with email marketing, forms and AI built into every plan

    Prova gratuita · da $13/meseWeb · iOS · Android

  • Odoo CRM

    CRM

    2.8GPA

    Open-source CRM app from the Odoo business suite

    Piano gratuito · da $31.10/meseWeb · iOS · Android

  • OnePageCRM

    CRM

    2.8GPA

    Action-focused sales CRM for small businesses

    Prova gratuita · da $9.95/meseWeb · iOS · Android

  • Ontraport

    CRM

    2.4GPA

    CRM with marketing automation, payments and membership sites

    Prova gratuitaWeb · iOS · Android

  • Pipedrive

    CRM

    2.2GPA

    Sales CRM organized around visual deal pipelines

    Prova gratuita · da $14/meseWeb · iOS · Android

  • Pipeline CRM

    CRM

    2.2GPA

    Sales pipeline CRM for small and mid-size B2B teams

    Prova gratuita · da $25/meseWeb · iOS · Android

  • Salesflare

    CRM

    2.4GPA

    B2B sales CRM that fills itself in from email and calendar

    Prova gratuita · da $29/meseWeb · iOS · Android

  • Salesforce

    CRM

    2.8GPA

    CRM platform for sales teams with AI agents and a free 2-user suite

    Piano gratuito · da $25/meseWeb · iOS · Android

  • Salesmate

    CRM

    2.6GPA

    CRM with sales, marketing automation and support tools in one

    Prova gratuita · da $23/meseWeb · iOS · Android

  • SalesRabbit

    CRM

    2.0GPA

    Door-to-door sales app for canvassing, territories and field leads

    Piano gratuito · da $49/meseWeb · iOS · Android

  • Streak

    CRM

    2.2GPA

    CRM built into Gmail, with pipelines in the inbox

    Piano gratuito · da $49/meseiOS · Android

  • SuiteCRM

    CRM

    2.4GPA

    Open-source CRM with no per-user license fees

    Piano gratuito · da £130/meseWeb

  • Teamgate

    CRM

    2.2GPA

    Sales CRM with pipelines, a built-in dialer and analytics

    Piano gratuito · da $39.90/meseWeb · iOS · Android

  • Thryv

    CRM

    1.8GPA

    Small-business software for customers, bookings, invoices and payments

    A pagamentoWeb · iOS

  • Twenty

    CRM

    2.8GPA

    Open-source CRM with a custom data model, cloud or self-hosted

    Piano gratuito · da $9/meseWeb

  • Vtiger

    CRM

    2.8GPA

    All-in-one CRM with a free cloud plan and an open-source edition

    Piano gratuito · da $12/meseWeb · iOS · Android

Guide

Liste ristrette e alternative per i strumenti CRM.

  • +2
    I migliori

    The best CRM software in 2026

    Six CRMs compared, from free plans for two or three users to tools built around calling or LinkedIn prospecting. Each pick says who it suits, what it costs and where it stops.

    6 strumenti · Aggiornato ottobre 2026

Domande frequenti

Quali sono i migliori strumenti CRM?

Al 9 ott 2026, ToolGPA li classifica così: HubSpot al primo posto (per: most small businesses), Zoho CRM al secondo posto (per: small teams that want a larger free plan and lower prices), Twenty al terzo posto (per: teams that want an open-source CRM on their own servers).

Come fa ToolGPA a classificare i strumenti CRM?

Da quello che mostrano le pagine di ogni strumento (prezzo, piano gratuito, piattaforme, funzionalità e limiti) e da quello che la gente ne dice in recensioni e discussioni pubbliche. Non da prove nostre. Il primo posto va allo strumento che va bene al maggior numero di persone, e il secondo e il terzo alle scelte migliori per i lettori che restano fuori.