OptinMonster vs Swipe Pages
We give OptinMonster a 1.6 GPA and Swipe Pages a 2.6, out of 4.0. Swipe Pages grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
OptinMonster
Pop-ups, floating bars and opt-in forms added to an existing site
Swipe Pages
AI landing page builder for paid-ad campaigns, with fast AMP pages
How we grade them
| 1.6GPAOptinMonsterWeak | 2.6GPASwipe PagesGood | |
|---|---|---|
| Value for money | CGraded against its alternatives, landing page builders and Privy. Basic renews at $210 a year, $17.50 a month, after an intro first year of $108. That's below what they start at, but Basic has 2,500 impressions and no exit intent, which needs Pro at $870 a year. | BGraded against other landing page builders. Startup is $29 a month on yearly billing ($39 monthly) for 20,000 visitors, unlimited pages and checkout. Unbounce charges $74 for the same 20,000 visitors and Instapage $79 for 15,000. Over the cap, it's $5 per 5,000 visits. |
| Free plan and trial | FNothing free and no trial. There's a 14-day refund, but a money-back promise isn't a trial: you pay before you see it on your site. | CNo free plan, but there's a 14-day trial with every feature and no card needed. Long enough to build a page and send it some traffic. |
| Features | DLots of campaign types, 700+ templates, targeting by page, time, scroll and device, A/B tests and revenue tracking higher up. But it's one narrow job, pop-ups and opt-in forms on a site you already have. It doesn't build or host a single page. | BAn AI builder you can chat with, research and CRO agents, multi-step forms, quizzes, popups, checkout with order bumps and upsells, funnels and AMP pages. A/B tests and dynamic text start on Marketer. It covers the whole landing page job. |
| Ease of use | CNo rating on record. Templates and a drag-and-drop builder help, but you have to add its code to your site, or use the WordPress or Shopify route, and set up targeting rules before anything shows. | CNo rating on record. The AI drafts the page from a description and edits it by chat, which is quick, but checkout, funnels and integrations still take setting up. |
| Platforms and integrations | BWorks on any site you can add JavaScript to, with plugins and guides for WordPress and Shopify, and sends sign-ups to Mailchimp, Constant Contact, ActiveCampaign and ConvertKit. Zapier needs Pro. No desktop or phone app. | BA web app that connects to Zapier, Mailchimp, HubSpot, Zoho, ConvertKit, Stripe, PayPal and Google Analytics. No desktop or phone app is listed. |
| Best for | pop-ups that grow an email list | landing pages for paid ads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: OptinMonster and Swipe Pages. How we grade
Price against what you get
OptinMonster starts at $17.50 a month when paid by the year and scores 2.0 out of 4 on features, ease of use and platforms. Swipe Pages starts at $29 a month and scores 2.7.
Swipe Pages scores higher, and starts $11.50 a month higher: the question is whether the extra is worth that to you. Of the other website and landing page builders on the chart, 12 score higher than OptinMonster for less, and 3 score higher than Swipe Pages for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- OptinMonster starts at $210 per year at renewal, after a first year for $108 (Basic). Swipe Pages starts at $29 per month for up to 20,000 visitors, billed annually ($39 billed monthly).
At a glance
| OptinMonster | Swipe Pages | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $210 per year at renewal, after a first year for $108 (Basic) | $29 per month for up to 20,000 visitors, billed annually ($39 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial with every feature, no credit card required |
| Web | ||
| Made by | Retyp, LLC | Arrow Labs Pte Ltd |
| Price read from | optinmonster.com | swipepages.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
OptinMonster
- Growing an email list from a blog or store you already run
- Online stores trying to win back visitors who are about to leave
- Agencies running sign-up campaigns across client sites
Swipe Pages
- Marketers sending paid Google or Meta ad traffic to dedicated pages
- Agencies keeping each client's pages in a separate sub-account
- Selling a digital product or course straight from a landing page
Worth knowing
OptinMonster
- It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
- First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
- Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
- Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.
Swipe Pages
- Every plan has a monthly visitor cap; above it you pay $5 for each extra 5,000 visits.
- The Startup plan has 1 custom domain, no team members and no A/B testing; those start at Marketer.
- There is no free plan, only a 14-day trial, and AI credits beyond the monthly allowance are sold as add-ons.
Key features
OptinMonster
- Campaign types
- Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.
- Drag-and-drop builder and templates
- Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.
- Targeting and triggers
- Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.
- A/B testing and analytics
- From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.
- Onsite retargeting and follow-ups
- Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.
- Email and store integrations
- Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.
Swipe Pages
- AI Builder
- Describe an offer and the AI Builder writes and lays out the page, then changes headlines, images or whole sections by chat. Each plan includes a monthly allowance of AI credits.
- AI strategy and CRO agents
- A research agent drafts competitor teardowns, buyer personas and ad copy, and a CRO agent audits a live page with ranked suggestions that can be passed to the builder.
- Forms, quizzes and conversion blocks
- Multi-step forms, lead quizzes, countdown timers, exit-intent popups, review blocks and lead magnet delivery, all styled to match the page.
- Checkout and funnels
- Sell digital products from a landing page through Stripe, PayPal or Razorpay, with order bumps, one-click upsells and connected funnel pages on every plan.
- A/B testing and personalization
- From the Marketer plan, split traffic between variants and show different headlines or offers to each audience based on the ad's URL parameters, from one page address.
- Fast hosting
- Pages can be published as AMP pages and are served from a global CDN with free SSL, with speed optimizations run on every publish.
Plans
OptinMonster
Basic (yearly)$210
per year at renewal, after a first year for $108
1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.
Basic (monthly)$21
per month, billed monthly
The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.
Plus (yearly)$570
per year at renewal, after a first year for $324
2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.
Pro (yearly)$870
per year at renewal, after a first year for $444
3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.
Growth (yearly)$1,470
per year at renewal, after a first year for $804
5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.
EnterpriseCustom
Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.
Swipe Pages
Startup$29
per month for up to 20,000 visitors, billed annually ($39 monthly)
1 custom domain, unlimited landing pages and funnels, 4,200 AI credits a month, forms, checkout and analytics.
Marketer$69
per month for up to 50,000 visitors, billed annually ($89 monthly)
5 custom domains, 8,400 AI credits a month, 5 client sub-accounts, 5 team members, A/B testing and dynamic text replacement.
Agency$149
per month for up to 500,000 visitors, billed annually ($199 monthly)
Unlimited domains, sub-accounts and team members, 21,000 AI credits a month, global blocks, scripts and webhooks, and custom fonts.
Ways to pay less
OptinMonster
- Other savings
Introductory first year at about half price
New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.
- Annual discount
Annual plans cost less than paying monthly
Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.
Swipe Pages
- Annual discount
Save up to 25% with annual billing
Swipe Pages says annual billing saves up to 25%: $29 a month instead of $39 on Startup, $69 instead of $89 on Marketer and $149 instead of $199 on Agency.
