Alfred vs Keyboard Maestro

Alfred

• Mac users who want a keyboard launcher without a subscription
• People who automate repetitive tasks with their own workflows
• Buyers who want to pay once, with optional lifetime upgrades

Keyboard Maestro

• Mac users who repeat the same multi-step tasks and want to automate them
• People who prefer paying once per major version to a subscription
• Users who want clipboard history, text expansion and app switching in one tool

Alfred

• macOS only (10.14 or later). Alfred Remote for iOS is a separate purchase on the App Store.
• Clipboard history, snippets, workflows and file actions all require the paid Powerpack.
• Prices are shown in pounds sterling only; the vendor's site gives no US dollar price.
• The Single License is tied to Alfred 5; moving to a later major version is a discounted paid upgrade unless you hold Mega Supporter.

Keyboard Maestro

• macOS only; version 11 requires macOS 10.13 High Sierra or later.
• The license covers version 11.x. Later major versions are paid upgrades, which the vendor says it releases roughly every 12 to 36 months.
• There is no free plan: the programs are free to download and try, but continued use requires a license.
• Licensed per user for up to five Macs; customers with ten or more users are asked to contact the vendor for a volume quote.

Alfred

App, file and web search

Launch apps, find files on your Mac and search websites with default or custom search keywords, all from one search bar.

Workflows

A Powerpack feature that connects triggers and actions like building blocks to automate tasks without code. Thousands of community workflows can be imported.

Clipboard History

With the Powerpack, Alfred keeps the text, images and file links you copy for 24 hours, 7 days, 1 month or 3 months, so an earlier item can be found and pasted again.

Snippets and text expansion

With the Powerpack, saved snippets expand automatically when you type a short keyword.

File actions and Terminal commands

The Powerpack adds actions on files, such as emailing, moving, copying and revealing in Finder, and runs Terminal commands and scripts from Alfred.

System commands and hotkeys

Sleep the Mac, empty the Trash or start the screensaver with a keyword. The Powerpack adds custom hotkeys and keywords for apps and sites.

Keyboard Maestro

Macros built from triggers and actions

A macro pairs one or more triggers with a list of actions, created by hand or by recording. Built-in actions include control flow, conditions and loops, and third-party plug-in actions can be added.

Many trigger types

Macros can fire from a hot key, a typed string, a time of day or cron schedule, an application launching, a folder change, a USB or MIDI device, a Wi-Fi network change or a remote web link.

Clipboard history and named clipboards

The Clipboard History Switcher browses and pastes past clipboard entries, and an unlimited number of Named Clipboards are saved permanently.

Text, image and web actions

Type or paste strings, expand typed snippets, run calculations, OCR and capture images, and work with the front page in Safari or Chrome, including filling in forms.

Application and window control

Launch, quit, show or hide applications, move and resize windows, and switch between running apps and open windows with the Application and Window Switchers.

Scripting and syncing

Macros can run AppleScript, shell scripts and JavaScript, and can be triggered from scripts, a URL or the keyboardmaestro command-line tool. Macros sync across Macs through Dropbox or other file sharing.

Alfred

• Alfred (free)£0

  The core launcher for searching your Mac and the web. Free to use in a personal, educational or business setting.

• Powerpack Single License£34

  one-time purchase, license for Alfred 5

  Unlocks the Powerpack for one user on Alfred 5: workflows, clipboard history, snippets, file actions, themes and settings sync.

• Powerpack Mega Supporter£59

  one-time purchase, free lifetime upgrades

  The same Powerpack features for one user, with free upgrades to future versions of Alfred.

Keyboard Maestro

• Keyboard Maestro 11US$36

  one-time purchase, plus applicable tax

  A per-user license for version 11.x that an individual may use on up to five Macs. Not a subscription; version 11 can be used indefinitely.

• Upgrade to version 11US$25

  one-time upgrade, plus applicable tax

  For owners of any previous version. Purchases made since 1 March 2023 were issued a free upgrade to version 11.

Alfred

• Lifetime license

  Mega Supporter license with free lifetime upgrades

  The £59 Mega Supporter license includes free upgrades to future versions of Alfred. The £34 Single License covers Alfred 5.

• Other savings

  Upgrade discount for older licenses

  Holders of a Single User or Family license for an earlier version of Alfred can upgrade to the current Powerpack at a discount.

Keyboard Maestro

• Other savings

  US$25 upgrade from any previous version

  Owners of an earlier version can buy an upgrade to version 11 for US$25 plus tax instead of the US$36 new-license price.

• Other savings

  Volume discount for ten or more users

  The user manual asks customers with ten or more users to contact Stairways Software for a volume discount quote.