Bitly vs Rebrandly (2026): which should you pick?
As of Nov 12, 2026, Bitly and Rebrandly share a 2.2 GPA, both have a free plan, and Bitly starts cheaper, at $10 a month against $11 a month.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Bitly grades higher on features. Rebrandly grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Bitly
Link shortener and QR code platform with click and scan analytics
Rebrandly
Branded short links and QR codes on your own domain
Which one is for you
Pick Bitly if
- Fits if you want links and QR codes counted in one dashboard
- Works for a marketer who needs short links next to the codes
Look elsewhere if
- Tight if you are staying free: 2 QR codes and 5 links a month, with ads
- Watch out: Core is annual only, and Premium is $300 a month if billed monthly
- Pricey if you want branded links, which start on Growth at $29
- Watch out: only Premium keeps a year of data and city and device-level detail
Pick Rebrandly if
- Fits if you want links on your own domain with codes to match
- Works for a team that wants conversion tracking on Professional
Look elsewhere if
- Tight if you are staying free: 10 links and 10 codes a month, with a watermark
- Watch out: destination edits are capped, 10 a month on Essentials and 50 on Professional
- Pricey if you want password-protected links or expiry, which start on Professional at $32
- Watch out: the pricing page serves two price sets, and the second shows Essentials at $8
How we grade them
| 2.2GPABitlyFair | 2.2GPARebrandlyFair | |
|---|---|---|
| Value for money | DCore is $10 a month billed annually for 5 QR codes, Growth $29 for 10, Premium $199. Branded links and the included custom domain start on Growth, well above the $10 category middle. | CEssentials is $11 a month billed annually, which is inside the middle of the category. Professional is $32 and Growth $149. |
| Free plan and trial | CFree for 2 QR codes and 5 links a month, 2 landing pages and unlimited clicks and scans, with ads. | CFree for 10 links and 10 QR codes a month and 1 custom domain, with a watermark on codes. A trial of the paid plans is offered, length not stated. |
| Features | BDynamic QR codes, short and branded links, click and scan analytics, landing pages and 2D barcodes. The limits are monthly caps rather than missing parts. | CBranded links, QR codes from links, audience data, link galleries and an API. Destination edits are capped at 10 a month on Essentials. |
| Ease of use | CNo store rating on record. A web app with links, codes, pages and domains to set up. | CNo store rating on record. A web app where you connect domains and set up links. |
| Platforms and integrations | BWeb only, with Shopify, Canva and HubSpot integrations and an API. | BWeb only, with Salesforce, Zapier and Segment links and an API. |
| Best for | short links and QR codes with click counts | short links on your own domain |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bitly and Rebrandly. How we grade
Price against what you get
Bitly starts at $10 a month and scores 2.7 out of 4 on features, ease of use and platforms. Rebrandly starts at $11 a month and scores 2.3.
Bitly scores higher and starts $1 a month lower. Of the other QR code generators on the chart, 1 scores higher than Bitly for less, and 5 score higher than Rebrandly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Bitly also covers digital business card.
At a glance
| Bitly | Rebrandly | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $10 per month, billed annually ($120 a year; Core is annual only) | $11 per month, billed annually ($16 billed monthly) |
| Free plan | 2 QR codes and 5 links a month, 2 custom landing pages, unlimited clicks and scans, with ads. | 10 links and 10 QR codes per month, 1 custom domain, custom back-halves and unlimited clicks and scans. QR codes and the link gallery carry a watermark. |
| Free trial | None listed | Free trial offered on paid plans; length not stated on the pricing page |
| Web | ||
| Made by | Bitly | Rebrandly |
| Price read from | bitly.com | rebrandly.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Bitly
- Monthly caps bind quickly: Free allows 2 QR codes a month, Core 5 and Growth 10.
- Core is sold with annual billing only, and Premium costs $300 a month if billed monthly.
- Branded links and the complimentary custom domain start at Growth; long data history needs Premium.
- The free plan shows ads.
Rebrandly
- The pricing page serves two price sets; this is the first. The other had Essentials at $8 and Professional at $22 a month, billed annually.
- Free-plan QR codes and link galleries carry a watermark.
- Link destination edits are capped per month (10 on Essentials, 50 on Professional, 150 on Growth).
- Password-protected links and link expiration start on Professional.
Key features
Bitly
- Dynamic QR codes
- QR codes can be redirected after printing and are customizable, with advanced customization from the Core plan.
- Short and branded links
- Links can be shortened, given custom back-halves, and branded with your own domain from the Growth plan.
- Click and scan analytics
- Clicks and scans are tracked with data history that grows from 30 days on Core to a year on Premium, with city and device detail on Premium.
- Landing pages and cards
- Link-in-bio style custom landing pages and digital business cards sit alongside the links and QR codes.
- Bitly Assist and AI connectors
- Bitly Assist creates links and analyzes performance with AI on Core and above; the site also lists an MCP server for AI agents.
- 2D barcodes
- A GTIN can be added to QR codes made for product packaging.
Rebrandly
- Branded short links
- Links use your own custom domain and custom back-halves, with link tags, expiration and password protection on higher plans.
- QR codes from links
- Every plan makes QR codes from your links, with custom colors on all plans and logo or image customization from Essentials.
- Link destination edits
- Change where a short link or its QR code points after printing, within a monthly edit allowance (10 on Essentials, 50 on Professional).
- Audience data and conversion tracking
- Basic audience data from Essentials, city and country data and conversion tracking on Professional.
- Link galleries
- Link-in-bio style pages with several links, from 1 on Free to 11 on Growth.
- API access
- Links can be created and managed through an API, and click events can be passed to tools such as Salesforce, Zapier and Segment.
Plans
Bitly
Free$0
2 QR codes and 5 links per month, 2 landing pages, 3 custom back-halves per month and QR code customization. Shown with ads.
Core$10
per month, billed annually ($120 a year)
5 QR codes and 100 links per month, 5 landing pages, 30 days of click and scan data, UTM builder and Bitly Assist. Annual billing only.
Growth$29
per month, billed annually ($35 billed monthly)
10 QR codes and 500 links per month, 10 landing pages, branded links, a complimentary custom domain, bulk creation and 4 months of data.
Premium$199
per month, billed annually ($300 billed monthly)
200 QR codes and 3,000 links per month, 20 landing pages, 1 year of data, city and device-level data, mobile deep linking and campaign tracking.
EnterpriseCustom
Custom volumes, multiple users and group permissions, SSO, webhooks, a dedicated customer success manager and priority support.
Rebrandly
Free$0
10 links and 10 QR codes per month, 1 custom domain, 1 link gallery. Watermark on QR codes.
Essentials$11
per month, billed annually ($16 billed monthly)
250 links and 250 QR codes per month, 2 custom domains, 10 destination edits per month, basic audience data.
Professional$32
per month, billed annually ($39 billed monthly)
1,500 links and QR codes per month, conversion tracking, 2 workspaces and teammates, 50 password-protected links.
Growth$149
per month, billed annually ($179 billed monthly)
3,500 links and QR codes per month, 10 custom domains, 5 workspaces and teammates, advanced role permissions, mobile deep linking.
EnterpriseCustom
Custom volumes, SSO (SAML) and SCIM, clickstream data, dedicated infrastructure and a dedicated customer success manager.
Ways to pay less
Bitly
- Annual discount
Save up to 34% with annual plans
The pricing page states annual billing saves up to 34%; Growth is $29 a month annually against $35 monthly, and Premium $199 against $300.
Rebrandly
- Annual discount
Save up to 31% with annual billing
The pricing page shows a Pay annually option labelled as saving up to 31% against monthly billing.
Common questions
Which is cheaper, Bitly or Rebrandly?
As of Nov 12, 2026, Bitly is cheaper to start with: $10 a month, against $11 a month for Rebrandly. Bitly starts at $10 per month, billed annually ($120 a year; Core is annual only), and Rebrandly starts at $11 per month, billed annually ($16 billed monthly).
Which has a free plan, Bitly or Rebrandly?
As of Nov 12, 2026, both Bitly and Rebrandly have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.