Cabin vs Google Analytics (2026): which should you pick?

Pick Cabin if

• Fits if you run one or a few small sites and want stats without a cookie banner
• Works for people who want carbon figures for their pages

Look elsewhere if

• Tight if you stay free: 1 domain, 10,000 pageviews and 30 days of data
• Pricey if you need custom events or API access, which start at Plus, $14 a month
• Watch out: the vendor won't stop recording past your cap but asks you to upgrade
• Watch out: past 5 million pageviews it's a sales call

Pick Google Analytics if

• Fits if you run Google Ads and want to see which campaigns bring in sales
• Works for small businesses that want free traffic reports with raw data in BigQuery

Look elsewhere if

• Skip it if you want to watch recordings of visits, which it doesn't do
• Not for you if you need more than 14 months of user-level history without paying for 360
• Tight if you need data within the hour, as intraday freshness is a 360 feature
• Watch out: Analytics 360 has no published price, and sub-properties and roll-up reports are 360 only
• Watch out: Google Ads data in reports covers a rolling 36 months, and Google signals data is kept 26 at most

Cabin

• The Free plan covers 1 domain, 10,000 pageviews a month and 30 days of data.
• Custom events, API access, Search Console and carbon reporting need Plus at $14 a month.
• The vendor says it will not stop recording traffic if you exceed your allowance, but asks you to upgrade; more than 5M pageviews means contacting sales.
• Data is stored in the EU, per the site footer.

Google Analytics

• Analytics 360 has no published price; it is quoted through Google's sales team.
• In the free version, user- and event-level data is kept for 2 or 14 months; 26, 38 and 50 months are 360 only.
• Intraday data freshness, sub-properties, roll-up reporting and higher limits on custom dimensions and audiences are 360 only.
• Google Ads data in reports is limited to a rolling 36 months, and Google signals data is kept no more than 26 months.

Cabin

Cookieless tracking

No cookies, IP address logging or fingerprints; the vendor says it is GDPR, CCPA and ePrivacy compliant by default.

Carbon footprint reporting

Calculates transferred data and CO2 emissions for a site from real visitor data. Carbon reporting is listed on Plus and above.

AI traffic and MCP access

Shows which AI assistants and crawlers read a site without counting them as pageviews. MCP access works on every plan.

Scroll depth

Shows how far down each page people read and where they stop.

Public and password-protected dashboards

Every plan can share a public dashboard link; password protection is listed on Plus and above.

Search Console integration

Plus and Scale connect Google Search Console and add weekly email reports.

Google Analytics

Traffic and acquisition reports

Shows how people reach a site or app across paid and organic channels, which pages and screens they use, and what happens in real time.

Explorations

Free-form analysis, open or closed funnels, path analysis, segment overlap, cohorts and user lifetime value, built by dragging fields onto a canvas.

Attribution

Data-driven attribution, conversion path reports and model comparisons show how each marketing channel contributes to conversions.

Predictions and insights

Machine learning predicts actions such as purchase or churn to build audiences, flags notable changes automatically, and answers typed questions.

Google Ads and BigQuery links

Imports Google Ads, Display & Video 360 and Search Ads 360 data, sends audiences and conversions back, and exports raw events to BigQuery.

Cabin

• Free$0

  1 domain, 10,000 pageviews a month, 30 days retention, public dashboards, MCP access and data export.

• Plus$14

  per month

  10 domains, 100,000 pageviews a month, 12 months retention, custom events, API access and sharing with 2 people.

• Scale$45

  per month

  Unlimited domains, 5,000,000 pageviews a month, unlimited retention, branded client dashboards and priority support.

Google Analytics

• Google Analytics$0

  Free: reports, explorations, attribution, predictive audiences, Google Ads and Search Console links, and BigQuery export.

• Analytics 360Custom

  Sold through sales: intraday data within an hour, sub-properties, roll-up reporting, higher limits, up to 50 months of data and SLAs.

Cabin

• Annual discount

  Yearly billing saves two months

  Cabin's pricing page and FAQ say yearly billing saves two months compared with paying monthly. Monthly prices are shown on the page.

Google Analytics

No public discounts listed.